1月20日，2026年首场京东品酒会在广州香格里拉大酒店成功举行。活动现场，京东创新零售总裁与品牌合作伙伴、消费者齐聚一堂，共享香格里拉定制晚 宴，品君品习酒的同时，围绕京东生鲜超级供应链，从源头包销、定植定养、海外直采等方面展开了一场深入交流。 2026年首场京东品酒会 京东生鲜则面向来自全国的幸运用户，生鲜产业链上的众多品牌合作伙伴，展示了通过超级供应链能力，源头包销的查干湖冬捕有机胖头鱼、定植定养的京 东跑步鸡（原种清远走地鸡）、海外直采的新西兰车厘子，以及鲜京采年货海鲜礼盒等时下热门商品。 过去一年，京东生鲜深耕源头，在业内率先推出"包圆"模式，通过源头包销、源头直采、源头直发等方式，为消费者带来"又好又便宜"的生鲜商品。目前， 京东生鲜正在包销500万斤的耙耙柑、近50%产量的查干湖鱼。同时，京东生鲜积极走向供应链的最前端，通过对消费需求的洞察，反向推动合作基地进行 定植定养，给到产业端更确定性的增长，给到消费者更丰富的差异化供给。在广东清远、河北武邑、江西泰和等多地成功落地"跑步鸡"、"跑山猪"等项目。 在海外直采方面，通过专业买手直连海外产地，实现成本与品质的直接管控。让更多新奇特的全球好物，也 ...

Core Viewpoint - JD Fresh is launching a New Year shopping season featuring a wide selection of global fresh produce, offering significant discounts to meet consumer demand for festive goods and bulk purchases [1][9]. Group 1: Promotions and Offers - The New Year shopping season includes promotions such as 20% off for purchases over 99 yuan and discounts as low as 35% for purchases over 199 yuan [1]. - JD Fresh emphasizes a combination of quality and cost-effectiveness, providing consumers with high-quality fresh products at competitive prices [3]. Group 2: Product Highlights - Key products include Chilean cherries, Indonesian mangosteen, Chagan Lake fish, and Ecuadorian white shrimp, all selected for their quality and freshness [1][3]. - The Chagan Lake organic fish is highlighted for its quality assurance through a traceability system, ensuring freshness from source to table [3]. - The Fujian black tiger shrimp and Ecuadorian white shrimp are noted for their superior taste and freshness, suitable for various cooking methods [3]. Group 3: Mangosteen Supply Chain - JD Fresh has sourced 220,000 kilograms of Indonesian mangosteen, which has seen a doubling in sales, making it a popular winter fruit [6]. - The company has addressed logistical challenges in transporting mangosteen from Indonesia to China, ensuring quality through a cold chain and fast shipping methods [8]. - JD Fresh implements a three-tier quality control system for mangosteen, ensuring a high edible rate and optimal fruit condition upon arrival [8][9]. Group 4: Consumer Experience - The New Year shopping season is positioned not just as a shopping event but as a celebration of a better life, with JD Fresh leveraging its supply chain capabilities and strict quality standards to enhance consumer experience [9].