Group 1 - The consumer market has been thriving since the beginning of 2026, showing a positive trend of "increased volume and price" with various products like fresh fruits and vegetables, New Year flowers, and specialty foods driving consumption potential and vitality [1] - The production and sales of lanterns, particularly those featuring the "Dragon Horse Spirit" theme, have entered a peak season since early December 2025, with daily shipments of 25,000 to 30,000 lanterns expected to continue until the 25th day of the twelfth lunar month [6] - The Northeast Cold Fresh Port in Shenyang is facilitating the distribution of over 200 types of fruits and 300 types of vegetables, achieving a daily transaction volume exceeding 1,200 tons, benefiting from direct connections with core production areas [12] Group 2 - In Shandong's Jiaozhou, the production of flower-shaped steamed buns themed around the Year of the Horse is experiencing a sales boom, with over 40 production enterprises and merchants generating an annual output value exceeding 10 million yuan [15] - The butterfly orchid market is also heating up, with a large planting base in Jiangsu's Rugao showcasing vibrant blooms that meet consumer demand for New Year flowers, thanks to their long flowering period of 3 to 6 months [18]

Core Viewpoint - JD Fresh is launching a New Year shopping season featuring a wide selection of global fresh produce, offering significant discounts to meet consumer demand for festive goods and bulk purchases [1][9]. Group 1: Promotions and Offers - The New Year shopping season includes promotions such as 20% off for purchases over 99 yuan and discounts as low as 35% for purchases over 199 yuan [1]. - JD Fresh emphasizes a combination of quality and cost-effectiveness, providing consumers with high-quality fresh products at competitive prices [3]. Group 2: Product Highlights - Key products include Chilean cherries, Indonesian mangosteen, Chagan Lake fish, and Ecuadorian white shrimp, all selected for their quality and freshness [1][3]. - The Chagan Lake organic fish is highlighted for its quality assurance through a traceability system, ensuring freshness from source to table [3]. - The Fujian black tiger shrimp and Ecuadorian white shrimp are noted for their superior taste and freshness, suitable for various cooking methods [3]. Group 3: Mangosteen Supply Chain - JD Fresh has sourced 220,000 kilograms of Indonesian mangosteen, which has seen a doubling in sales, making it a popular winter fruit [6]. - The company has addressed logistical challenges in transporting mangosteen from Indonesia to China, ensuring quality through a cold chain and fast shipping methods [8]. - JD Fresh implements a three-tier quality control system for mangosteen, ensuring a high edible rate and optimal fruit condition upon arrival [8][9]. Group 4: Consumer Experience - The New Year shopping season is positioned not just as a shopping event but as a celebration of a better life, with JD Fresh leveraging its supply chain capabilities and strict quality standards to enhance consumer experience [9].