公开资料显示，新希望集团是一家以现代农牧与食品产业为主营业务的民营企业集团，是中国最大的 肉、蛋、奶综合供应商之一。同时，该集团立足农牧行业并不断向上、下游产业延伸，形成农牧食品、 乳品快消、智慧城乡等相关产业。 不难看出，新希望集团不断扩大自身业务版图，通过业务创新持续保持营收增长。不过，王子约提到， 从宏观战略角度来看，企业在寻找第二增长曲线时，一定要做自己熟悉的领域。传统企业贸然布局无关 高新产业，背后风险很高。 她举例道，新希望集团生产的低温食品一直都有冷链运输的需求。公司以合伙人模式投资整合数字化冷 链公司，已经做到中国第一。"这个公司我们大概投资运营8年。投的时候是2亿元，每年都实现倍增， 现在大概估值早已超过百亿元。"王子约说，这就是在产业链上做合理延伸。 而从微观的角度来看，王子约认为，我国消费品早已从过去的不足转向满足细分需求和场景的阶段，建 议企业在产品创新角度要聚焦。 【新希望王子约：用户关注情绪消费和品类冠军 品牌创新应做聚焦】2025年12月10日，由《中国经营 报》主办的"趋势之上 信仰之下"2025中国消费趋势论坛在北京举行，新希望集团品牌总经理、四川省 永好公益慈善基金会理事长 ...

2025年12月10日，由《中国经营报》主办的"趋势之上信仰之下"2025中国消费趋势论坛在北京举行，新 希望集团品牌总经理、四川省永好公益慈善基金会理事长王子约在论坛上分享了新希望集团在新消费环 境下做出的探索和创新。 "新希望集团在奶业和肉类零食板块，过去每年开发SKU数量在600个左右。但是实际活得很好的只有几 款而已。"王子约表示，过去通过不断推出新的SKU往往会带来增长。但是，现在越来越吃力。因为消 费者的时间和精力被占用太多，倒不如一个品类只做一件事。比如，新希望乳业专注做低温奶，其中朝 日唯品牛奶更是全程主打有机的品牌形象。 数据显示，新希望集团旗下乳业板块的新乳业，在今年前三季度实现营收84.34亿元，同比增长3.49%； 归母净利润为6.23亿元，同比增长31.48%。 公开资料显示，新希望集团是一家以现代农牧与食品产业为主营业务的民营企业集团，是中国最大的 肉、蛋、奶综合供应商之一。同时，该集团立足农牧行业并不断向上、下游产业延伸，形成农牧食品、 乳品快消、智慧城乡等相关产业。 不难看出，新希望集团不断扩大自身业务版图，通过业务创新持续保持营收增长。不过，王子约提到， 从宏观战略角度来看， ...

Core Points - The development of private enterprises in China has significant milestones in 1984 and 1992, which are crucial years to note [3][20] - Compared to local income levels, especially in countries involved in the Belt and Road Initiative, the income of employees in these enterprises is generally 30% higher than that of similar companies, which helps retain employees [3][20][25] - Entrepreneurs must take the initiative to win market competition through high-quality products and services [3][21][27] - Innovation is not only a requirement for transformation but also the lifeblood of enterprises. Traditional companies can still thrive by equipping themselves with new productive forces to meet public demand [3][21][27] - The impact of the artificial intelligence wave on the development of new productive forces is relevant, as it is reflected in everyday products like milk, pork, and meat [4][21][28] Group 1 - The 40-year journey of Chinese enterprises has been marked by significant growth alongside national development, with the establishment of the China Entrepreneur magazine in 1985 to promote entrepreneurial spirit [6][23] - The company has expanded globally, establishing numerous factories and employing around 20,000 overseas workers, following the Belt and Road Initiative [7][24] - The company emphasizes the importance of respecting local cultures and laws while promoting Chinese culture and manufacturing abroad [8][26] Group 2 - The company has engaged in various research projects and has won multiple national science and technology awards, highlighting its commitment to innovation [9][27] - The company has developed a robust cold chain logistics system, delivering fresh products to over 1 million stores across 2,800 districts and counties, establishing itself as a leader in China's cold chain logistics industry [11][29] - The company has initiated a rural revitalization program, aiming to invest 50 billion yuan and create 50,000 agricultural jobs over five years, along with establishing demonstration bases for rural revitalization [12][31][32]