桂超

Search documents
“村超”PK“苏超”,谁是更厉害的体育文旅IP?
Hu Xiu· 2025-07-30 03:51
Core Insights - The "Village Super League" (村超) has gained significant popularity, attracting over 180,000 attendees in a small county after its restart following severe flooding, showcasing its potential as a cultural and tourism IP [1][2][3] - The emergence of the "City Super League" (苏超) in Jiangsu has created a competitive landscape for local football events, with high attendance and engagement levels, raising questions about potential audience diversion from the "Village Super League" [5][6][10] - Both leagues leverage local culture and community engagement to enhance their appeal, with "Village Super League" focusing on ethnic culture and grassroots participation, while "City Super League" emphasizes regional pride and social media engagement [6][8][11] Summary by Sections Village Super League - The "Village Super League" resumed with a remarkable turnout of 180,000 people, demonstrating strong community support and engagement [1] - The league has evolved from a simple local event to a phenomenon with over 100 billion online views, significantly contributing to the local economy and transforming the county's GDP status [2][3] - Future plans include hosting the first "Village Super World Cup" in 2028, aiming to elevate the league to a global cultural tourism IP [3] City Super League - The "City Super League" has rapidly gained traction, with attendance figures surpassing those of professional leagues, indicating a strong local interest in football [5][10] - The league's innovative marketing strategies, including social media engagement and regional pride, have led to significant online discussions and interactions [8][9] - The competitive nature of the "City Super League" has prompted other regions to initiate similar events, indicating a nationwide trend towards leveraging football for cultural tourism [12][19] Comparative Analysis - The "Village Super League" thrives on its unique blend of local culture, ethnic diversity, and community involvement, while the "City Super League" capitalizes on urban identity and social media virality [6][11][20] - Both leagues attract a diverse audience, with a significant portion of attendees motivated by cultural experiences rather than just football [10][11] - The success of these leagues highlights the importance of tailoring events to local characteristics and community interests, rather than merely replicating successful models from other regions [20][23]
“苏超”火了,其他地方可以“抄作业”吗?(关注群众体育)
Ren Min Ri Bao· 2025-06-18 21:53
对中国足球而言,"苏超"并非首个省域足球联赛,"浙超""桂超"等都有多年历史,也有过积极探 索。"苏超"如今火爆出圈,并非只是恰巧接住了"泼天的流量",而是"苏大强"在足球层面的生动映射。 江苏省2024年GDP总量达到了13.7万亿元,排名仅次于广东,省内13个地级市各有所长且发展较为均 衡,有"十三太保"的戏称。机场和高铁站遍布省内多个城市,发达的交通网形成"一日观赛圈";足球场 和大型体育中心在各地成为标配,为了满足球迷观赛需求,各队主场不断"升舱";各市的足球特色校和 青训俱乐部如雨后春笋,各级地方业余赛事渐成体系,足球土壤逐渐丰饶。 这是一场全民狂欢。除少量职业球员外,教师、快递员、学生等业余爱好者参与其中,不少人白天上 班、晚上训练、周末参赛,群众属性"拉满"。 地域梗又添一把火。宿迁队对阵徐州队被誉为"楚汉之争",南京队迎战无锡队被调侃为"盐水鸭VS水蜜 桃","比赛第一,友谊第十四""保卫常字头"等幽默表达,更是形成了极强的社交传播效应。 开赛4轮,江苏城市足球联赛热度不减。 6月15日晚,坐镇主场的无锡队以2∶0击败常州队,取得赛季首胜的同时,也将4连败送给对手。一场苏 南球队之间的"榜尾对 ...