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多地效仿“苏超”,谁能复刻成功
21世纪经济报道· 2025-08-07 15:25
以下文章来源于海湖策 ,作者张赛男 林超婧 海湖策 . 做最深度最前沿最有意思的长三角观察者。专注地区政经动态和行业一线,挖掘沪苏浙皖新机遇。 今年夏天,一场场足球盛宴占据了各大话题榜。"苏超"热度持续攀升,截至目前,其现场观赛 总人数已成功突破100万大关。 因为赛事火热,"苏超"模式也引发多地效仿:"豫超""浙超""赣超""川超"等赛事如雨后春笋般 涌现,各地足球联赛激战正酣。 记者丨 张赛男 实习生林超婧 编辑丨骆一帆 江西省足协常务副主席、秘书长王贤敏在接受媒体采访时表示:"从参赛阵容看,'赣超'更像 各地青训实力的比拼场。"据悉,已有多支"赣超"参赛队与高校、青训基地签订共建协议,为 向职业化迈进蓄力。业内人士认为,"赣超"未来有可能成为江西通往中冠、中乙甚至中甲 的"职业孵化平台"。 除了"赣超","川超"等也加快步伐,追赶这场足球盛宴。 "苏超"的成功,撬动了江苏全域消费增长,让餐饮、住宿、零售等领域产生链式反应。在提振 消费的大背景下,"苏超"让各地看到了一种新型赛事经济范式。这些涌现的新赛事,各显神 通,同样意在用"赛事+"模式激活当地经济增长新动力。 不过,效仿容易,扎根难。"苏超"的爆火 ...
“村超”PK“苏超”,谁是更厉害的体育文旅IP?
Hu Xiu· 2025-07-30 03:51
Core Insights - The "Village Super League" (村超) has gained significant popularity, attracting over 180,000 attendees in a small county after its restart following severe flooding, showcasing its potential as a cultural and tourism IP [1][2][3] - The emergence of the "City Super League" (苏超) in Jiangsu has created a competitive landscape for local football events, with high attendance and engagement levels, raising questions about potential audience diversion from the "Village Super League" [5][6][10] - Both leagues leverage local culture and community engagement to enhance their appeal, with "Village Super League" focusing on ethnic culture and grassroots participation, while "City Super League" emphasizes regional pride and social media engagement [6][8][11] Summary by Sections Village Super League - The "Village Super League" resumed with a remarkable turnout of 180,000 people, demonstrating strong community support and engagement [1] - The league has evolved from a simple local event to a phenomenon with over 100 billion online views, significantly contributing to the local economy and transforming the county's GDP status [2][3] - Future plans include hosting the first "Village Super World Cup" in 2028, aiming to elevate the league to a global cultural tourism IP [3] City Super League - The "City Super League" has rapidly gained traction, with attendance figures surpassing those of professional leagues, indicating a strong local interest in football [5][10] - The league's innovative marketing strategies, including social media engagement and regional pride, have led to significant online discussions and interactions [8][9] - The competitive nature of the "City Super League" has prompted other regions to initiate similar events, indicating a nationwide trend towards leveraging football for cultural tourism [12][19] Comparative Analysis - The "Village Super League" thrives on its unique blend of local culture, ethnic diversity, and community involvement, while the "City Super League" capitalizes on urban identity and social media virality [6][11][20] - Both leagues attract a diverse audience, with a significant portion of attendees motivated by cultural experiences rather than just football [10][11] - The success of these leagues highlights the importance of tailoring events to local characteristics and community interests, rather than merely replicating successful models from other regions [20][23]