Group 1 - The "Su Super" event has significantly boosted the local economy, with service revenue reaching 37.96 billion yuan in the first half of 2025, a year-on-year increase of 42.7% [1] - Out of the total service revenue, the share of payments from non-local tourists in the travel and dining sectors accounted for 28.8% and 19.7%, respectively [1] - The integration of sports and tourism is evolving from a simple combination to a deep integration, driving economic growth in the industry chain [1] Group 2 - The sports industry in China began its explosive growth in 2014, with a target to exceed 5 trillion yuan by 2025, as outlined in government policies [2] - The "Su Super" model exemplifies how football events can be deeply integrated into urban culture, promoting tourism and consumption [2] - Other regions are inspired by the success of "Su Super" and are exploring similar sports-tourism integration models, such as "Xiang Super," "Chuan Super," and "Yue Super" [3]

Core Insights - The "Village Super League" (村超) has gained significant popularity, attracting over 180,000 attendees in a small county after its restart following severe flooding, showcasing its potential as a cultural and tourism IP [1][2][3] - The emergence of the "City Super League" (苏超) in Jiangsu has created a competitive landscape for local football events, with high attendance and engagement levels, raising questions about potential audience diversion from the "Village Super League" [5][6][10] - Both leagues leverage local culture and community engagement to enhance their appeal, with "Village Super League" focusing on ethnic culture and grassroots participation, while "City Super League" emphasizes regional pride and social media engagement [6][8][11] Summary by Sections Village Super League - The "Village Super League" resumed with a remarkable turnout of 180,000 people, demonstrating strong community support and engagement [1] - The league has evolved from a simple local event to a phenomenon with over 100 billion online views, significantly contributing to the local economy and transforming the county's GDP status [2][3] - Future plans include hosting the first "Village Super World Cup" in 2028, aiming to elevate the league to a global cultural tourism IP [3] City Super League - The "City Super League" has rapidly gained traction, with attendance figures surpassing those of professional leagues, indicating a strong local interest in football [5][10] - The league's innovative marketing strategies, including social media engagement and regional pride, have led to significant online discussions and interactions [8][9] - The competitive nature of the "City Super League" has prompted other regions to initiate similar events, indicating a nationwide trend towards leveraging football for cultural tourism [12][19] Comparative Analysis - The "Village Super League" thrives on its unique blend of local culture, ethnic diversity, and community involvement, while the "City Super League" capitalizes on urban identity and social media virality [6][11][20] - Both leagues attract a diverse audience, with a significant portion of attendees motivated by cultural experiences rather than just football [10][11] - The success of these leagues highlights the importance of tailoring events to local characteristics and community interests, rather than merely replicating successful models from other regions [20][23]

Core Viewpoint - The success of the "Su Super" (Jiangsu Province Urban Football League) has sparked interest in similar leagues such as "Chuan Super" (Sichuan) and "Yue Super" (Guangdong), with plans for their establishment and development being discussed [1][2][3] Group 1: Event Impact and Development - The "Su Super" has gained significant popularity since its launch on May 10, with some matches exceeding attendance levels of the Chinese Super League [2] - The league consists of 85 matches over 7 months, with ticket prices around 10 yuan, leading to nearly sold-out games [2] - Average attendance for the first 12 matches was 8,798, surpassing the average of 6,467 for the current China League One [2] - The success of "Su Super" has led to a 210% increase in hotel bookings in surrounding areas [2] - The Sichuan "Chuan Super" is set to take place from June 21 to July 6, 2025, with a final scheduled for September 5 to 27 [2] Group 2: Economic and Market Response - The "Su Super" has positively influenced related industries, including dining, accommodation, tourism, and sports goods, creating a comprehensive consumption chain [2][4] - The stock prices of companies in the sports industry have seen significant increases, with Jiangsu Gongchuang Artificial Turf Co., Ltd. doubling its stock price since the league's start [4] - The overall market sentiment towards the sports economy is optimistic, with a projected growth in the total output value of sports events from 30.9 billion yuan in 2019 to 75.2 billion yuan by 2024, reflecting a compound annual growth rate of approximately 23% [4] Group 3: Policy and Financial Support - The People's Bank of China and other departments have issued guidelines to support the high-quality development of the sports industry, emphasizing financial backing for sports infrastructure and services [5][6] - The growth of the sports economy is driven by rising income levels and a deepening health-conscious consumer mindset, leading to an expanding population participating in sports [6]

Core Viewpoint - The Guangdong Football Association has announced the schedule for the 2025 "Yue Super" league, which will take place from July to October 2025, featuring 16 teams in the current pre-registration phase [1] Group 1: Event Details - The "Yue Super" league will be held from July to September 2025, with the first phase taking place at various venues within the province and the second phase hosted at the home grounds of the qualifying clubs [1] - Each team is allowed to register three players from Hong Kong, Macau, and Taiwan, with a maximum of two such players allowed on the field at the same time during matches [1]