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新春走基层|乡村CEO的新年计划
Xin Hua She· 2026-02-17 10:00
Core Insights - The article highlights the initiatives taken by the "Rural CEO" program in Zhejiang Province, focusing on the development of rural tourism and e-commerce through local entrepreneurship [1][4]. Group 1: Rural CEO Program - The "Rural CEO" program in Zhejiang aims to cultivate local leaders, with participants like Sang Fenghua planning to enhance tourism and local businesses [1]. - Sang Fenghua's team, "Xiang Jian Huan," has obtained operational rights for the entire Daxikantou area by the end of 2025 [1]. Group 2: Tourism Development - The Liangong Dage, a local delicacy with nearly 300 years of history, is chosen as a key attraction due to its simple production process, making it suitable for tourist engagement [2]. - The team has created a hand-drawn map of the area, incorporating various attractions such as the Zhe Dong Revolutionary Base Memorial, rice field cafes, and educational bases [2]. Group 3: E-commerce Initiatives - Sang Fenghua plans to utilize the village's collective live-streaming account for two hours daily to promote local products, aiming to create "small explosive products" [4]. - The first product promoted through live streaming is rice cake strips, which have already seen significant sales, with over 7,000 units sold and revenue exceeding 100,000 yuan [6]. Group 4: Community Engagement - The team is actively engaging with local enterprises, having established connections with over 30 businesses for product promotion [6]. - Plans for cultural events, such as inviting a professional theater troupe for a performance, are in place to enhance the area's tourism appeal [6].
江南小镇“冬不闲”
Xin Hua Wang· 2026-01-03 01:43
这不仅是活动的特色道具,更是盘活了古镇全域资源,将"客流"转化为"客留"的关键设计。"银票不仅 增添了趣味,更显著提升了消费黏性。"景区工作人员透露,参与互动的游客平均停留时间达4.5小时, 是非参与者的两倍以上。小小一张银票,不仅带动了摊位复购率,也让散落各地的儿时味道在慈城翻 红,构建起良性循环的消费新生态。 "灰汁团是宁波传统小吃,我家从奶奶辈就开始做,就想把最正宗的味道让大家尝到!""大头菜灰汁 团"摊主周静龙边招呼客人边将糕点摆上摊。为应对元旦人流,他们按平日双倍备足了2000盒原料,增 派8名人手,结果首日便提前售罄。"特别感谢这个活动,为我们这样的小本经营打开了新渠道。"周静 龙说。 "开城门——" 2026年元旦的晨光中,一声悠长的吆喝划破宁静。在宁波慈城古县城,一位装扮成古代官员的"主礼 官"带领仪仗,将翘首以待的游客迎入城内。惊叹声与欢笑声,在青石板巷弄间回荡。 这仅是"去慈城赶集"沉浸体验的序幕。上午,"西游记"师徒四人穿越而来,游客追随其巡城、即兴玩起 诗词"飞花令";中午,人群融入骢马河国风集市,百余摊位沿河铺开,宁波烤菜年糕、梁弄大糕等本土 风味热气蒸腾,与各地特色小吃的香气交织弥 ...
植物工厂改变乡村面貌
Jing Ji Ri Bao· 2025-12-06 05:51
Core Viewpoint - The "Red Core" plant factory in Hengkantou Village, Ningbo, is a successful example of agricultural modernization and community development, driven by local governance and partnerships with enterprises, significantly improving local economic conditions and agricultural productivity [1][2]. Group 1: Agricultural Modernization - The "Red Core" plant factory covers an area of 58 acres and utilizes soilless cultivation technology, allowing for high yield and continuous production, with an output of 300 tons of vegetables annually [2]. - The unit yield of vegetables in the plant factory is 8 to 10 times higher than traditional farming methods [2]. Group 2: Community Impact - The plant factory has created stable employment opportunities for local villagers, with workers earning over 4,000 yuan per month [2]. - The factory supports local farmers by promoting their products, such as persimmons and local snacks, to visitors, fostering a mutually beneficial relationship [2]. Group 3: Future Development - The local leadership aims to expand greenhouse areas and increase production capacity, aligning with the goals set forth in the 20th National Congress of the Communist Party of China [3].