D ( l ( 作为一家深耕果类零食行业的龙头企业，溜溜果园自2001年推出经典品牌以来，始终聚焦西梅产品领域，深耕行业技术，挖掘梅子酸味的美食潜力。公司 以"为注重健康的消费者提供优质果类零食"为核心定位，精准迎合消费者对营养零食日益增长的需求，构建了覆盖梅干、梅冻、梅精软糖等多品类的产品矩 阵，其中梅干零食如雪梅、清梅持续畅销，收入稳步增长。 梅冻产品采用专有青梅原浆及其他果浆制成，市场表现亮眼，根据弗若斯特沙利文数据，2024年溜溜果园在中国果类零食行业零售额排名第一，市场份额达 4.9%。在中国天然成分果冻行业（按零售额计）同样位列第一，市场份额高达45.7%，同时以2.9%的市场份额跻身中国果冻行业前列，成为天然成分果冻领 域的核心领导者。2025年，公司进一步推出梅精软糖，持续深化"以梅为本"的产品开发战略。 对于本次港股IPO的募资金额，溜溜果园明确了四大用途：一是未来三年投入扩大梅干零食、梅冻及产品配料的产能。二是来年用于提升品牌知名度、拓展 销售网络及开拓国际市场。三是招聘研发人员并推进研发计划，强化技术护城河。四是用作运营资金及一般公司用途，为企业持续发展提供保障。 据新浪财经报道，近日， ...

Core Viewpoint - The snack brand "Liuliu Mei," produced by Liuliu Guoyuan Group Co., Ltd., is attempting to go public again after six years, having previously withdrawn its A-share application in 2019 due to concerns over product singularity [1][2]. Company Overview - Liuliu Guoyuan, founded in Wuhu, Anhui, initially focused on pastry production before launching the "Liuliu Mei" brand in 2001 to meet the market demand for green plum products [1]. - The brand has expanded its sales to international markets, including Australia, Russia, Japan, and South Korea [1]. Financial Performance - The company has diversified its product offerings, with three main products—dried plums, plum jelly, and western plums—generating nearly 1.6 billion yuan in revenue, accounting for 99.5% of Liuliu Mei's performance [2]. - In 2024, revenue from dried plum snacks is projected to be 973 million yuan, representing 60.3% of total revenue; plum jelly is expected to generate 410 million yuan (25.4%); and western plum products are anticipated to bring in 224 million yuan (13.8%) [2]. Market Position - Liuliu Guoyuan ranks first in China's fruit snack industry with a market share of 4.9% in retail sales for 2024, and it holds a 45.7% market share in the natural jelly sector [2]. - The introduction of the low-calorie plum jelly product has become a new growth driver for the company, leveraging advanced preservation technology and natural ingredients [2]. Challenges - Despite the growth in plum jelly products, the company still relies heavily on dried plum products for revenue, indicating ongoing challenges in reducing dependence on a single product line [2].