Core Viewpoint - The leadership change at Jiangsu Yanghe Brewery Co., Ltd. (Sujiu Group) reflects the local government's expectations for the company's future growth amid a challenging period for the liquor industry [1][14]. Leadership Transition - Gu Yu has been appointed as the new Party Secretary of Jiangsu Yanghe Brewery, succeeding Zhang Liandong, who resigned due to work adjustments [1][3]. - Zhang Liandong served as the chairman for four and a half years, during which he significantly increased the company's revenue from over 20 billion yuan in 2020 to over 30 billion yuan in 2023 [6][9]. Zhang Liandong's Tenure - Under Zhang's leadership, the company adopted a "dual famous liquor, multi-brand, multi-category" strategy, enhancing the revenue contribution from the dual brands Yanghe and Shuanggou [10][11]. - Zhang also focused on high-end product development, launching premium products priced up to 4,699 yuan and introducing a series of aged wines [12]. - The company engaged in international marketing and aimed for younger consumer demographics, launching new products and participating in global forums [13]. New Leadership Challenges - Gu Yu, also from the Suqian government system, faces significant expectations to navigate the company through the current downturn in the liquor industry [15][16]. - Key performance indicators for Gu will include maintaining market leadership in the liquor sector and expanding the company's presence in core markets [17]. Financial Strategies - Yanghe Brewery has committed to a three-year dividend plan, ensuring annual cash dividends of no less than 70% of the net profit attributable to shareholders, with a minimum of 7 billion yuan each year [18]. - The company has also initiated a mid-year dividend of 3.5 billion yuan, marking its first such distribution since its listing [18].

6月18日，北京商报记者在京东平台"汾酒京东自营旗舰店"注意到，山西汾酒在京东平台推出的白酒行业首例"立影3D"营销广告已上线。消费者可以打开"看 实景"功能，将汾酒青花26复兴版"摆"在面前。此外，洋河股份发布三款文创酒产品，从"深度分销"向"精准营销"进行转型。事实上，随着互联网的快速发 展，越来越多的企业将营销转向线上，通过3D、大数据、社交互动等数字化创新形式，为白酒营销注入新活力。 业内人士表示，随着消费升级和年轻消费群体的崛起，白酒行业正经历从传统渠道向多元化营销的转型，为传统白酒行业注入新活力。这一趋势，标志着白 酒营销正式进入"体验经济"时代。未来，酒企如何通过科技与文化的力量重构消费者关系，将成为决定企业未来发展空间的关键因素。 酒企花式营销 北京商报记者在京东平台"汾酒京东自营旗舰店"注意到，山西汾酒推出的白酒行业首例"立影3D"营销广告，消费者不仅可以通过旋转手机屏幕，360度查看 汾酒青花26复兴版清香型白酒的所有细节，同时还可以打开"看实景"功能，将汾酒青花26复兴版"摆"在面前。值得注意的是，"看实景"功能不仅仅是把产品 用3D的形式呈现在桌面上，在移动手机屏幕时，还可以从不同角度 ...

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