Core Viewpoint - The resignation of Zhang Liandong as chairman of Yanghe Co., Ltd. marks a significant leadership change amid declining performance, with the company facing challenges in the competitive high-end liquor market [3][6][11]. Company Overview - Yanghe Co., Ltd. announced the resignation of chairman Zhang Liandong on July 1, 2023, due to work adjustments, with his term originally set to end in April 2027 [3][6]. - Zhang Liandong's tenure saw a turnaround in company performance, with revenue increasing from 253.50 billion CNY in 2021 to 331.3 billion CNY in 2023, and net profit exceeding 100 billion CNY for the first time [6][7]. - However, in 2024, Yanghe became the only top five A-share liquor company to experience declines in both revenue and profit, with a 12.83% drop in revenue to 288.76 billion CNY and a 33.37% decrease in net profit to 66.73 billion CNY [6][11]. Strategic Initiatives - During Zhang's leadership, Yanghe implemented a "dual famous liquor, multi-brand, multi-category" strategy, enhancing brand influence through various marketing initiatives [7]. - The company launched its first equity incentive plan in 2021, aiming to motivate management and align interests with long-term growth [7]. Leadership Transition - Gu Yu, the current district mayor of Suqian, has been appointed as the new party secretary of Jiangsu Yanghe Distillery Co., Ltd., indicating a continuation of leadership from a similar governmental background [8][10]. - Analysts suggest that Gu Yu is expected to take over as chairman, following a pattern of leadership transitions within the company [11]. Market Challenges - Yanghe faces structural pressures from both high-end competitors and a slowing overall consumption market, necessitating management optimization to enhance market responsiveness [11]. - Recommendations for Yanghe's future include revitalizing the "Shuanggou" brand, upgrading traditional sales channels, and improving talent acquisition and incentive mechanisms [11]. Stock Performance - As of July 7, 2023, Yanghe's stock closed at 64.8 CNY, with a total market capitalization of 976.18 billion CNY [12].

出品｜搜狐财经 作者｜饶婷 编辑｜李文贤 白酒巨头洋河股份再现重大人事变动。 7月1日晚间，洋河股份发布公告称，张联东因工作调整申请辞去公司董事长职务，公司将尽快完成新任董事长选举工作。 执掌洋河的四年里，张联东以"二次创业"为旗，推进双名酒发展战略，2024年公司实现营收289亿元。 同日，洋河官网宣布，现任宿迁市宿城区区长的顾宇出任江苏洋河酒厂股份有限公司（苏酒集团）党委书记一职。 顾宇的接棒引发行业高度关注。与张联东相似，顾宇同样出身宿迁政府体系，长期主抓地方经济工作，并深度参与了洋河股份所在地——洋河新区的建设与 运营。 张联东执掌洋河四年，2024年营收289亿元 自2021年当选为洋河股份董事长以来，张联东已陪伴公司走过四年。 品牌上，明确"洋河+双沟"双名酒发展格局后，2021起年双沟正式独立运营，组建独立的市场部、销售部和综合部，对市场运作更加灵活、高效。 渠道端，洋河沿用"一商为主、多商配称"的模式，构建新型厂商关系，通过数字化保障渠道利润及价盘稳定，以会战、扫码送红包等方式提升开瓶率与自点 率。 在张联东的领导下，2021年至2023年，洋河整体营收由253.5亿元增长至331.26亿元， ...

智通财经记者 | 宋佳楠 7月1日晚间，白酒龙头企业江苏洋河酒厂股份有限公司（洋河股份，002304.SZ）发布公告称，董事会 于近日收到公司董事长张联东的书面辞职申请。 公告显示，张联东因工作调整，申请辞去公司第八届董事会董事、董事长及董事会战略委员会主任委 员、提名委员会委员职务，辞职后不在公司及控股子公司担任其他职务。这也是该公司半个多月内再次 出现高层人事变动。 洋河股份方面暂未披露新的董事长人选，仅在公告中表示，将尽快按照法定程序完成董事补选、新任董 事长选举等相关工作。 7月2日，智通财经注意到，洋河股份官网的领导简介页面中，现任党委书记为顾宇，党委副书记、副董 事长、总裁为钟雨。张联东的名字已不在其中。 河股份现任党委书记为顾宇。图片来源：洋河股份官网 公开资料显示，张联东出生于1968年，是江苏宿迁人。其职业履历丰富，早期在宿迁市支口乡担任党委 组织干事、组织委员，后升任宿城区经济开发区管委会主任、招商局局长等职。随后，张联东相继担任 宿城区副区长、宿迁市政府副秘书长、宿迁市城管局局长等职位。2018年3月，其任宿迁洋河旅游度假 区（市洋河新区）党工委书记、洋河镇党委书记。 洋 洋 张联东被选 ...

Core Viewpoint - The leadership change at Jiangsu Yanghe Brewery Co., Ltd. (Sujiu Group) reflects the local government's expectations for the company's future growth amid a challenging period for the liquor industry [1][14]. Leadership Transition - Gu Yu has been appointed as the new Party Secretary of Jiangsu Yanghe Brewery, succeeding Zhang Liandong, who resigned due to work adjustments [1][3]. - Zhang Liandong served as the chairman for four and a half years, during which he significantly increased the company's revenue from over 20 billion yuan in 2020 to over 30 billion yuan in 2023 [6][9]. Zhang Liandong's Tenure - Under Zhang's leadership, the company adopted a "dual famous liquor, multi-brand, multi-category" strategy, enhancing the revenue contribution from the dual brands Yanghe and Shuanggou [10][11]. - Zhang also focused on high-end product development, launching premium products priced up to 4,699 yuan and introducing a series of aged wines [12]. - The company engaged in international marketing and aimed for younger consumer demographics, launching new products and participating in global forums [13]. New Leadership Challenges - Gu Yu, also from the Suqian government system, faces significant expectations to navigate the company through the current downturn in the liquor industry [15][16]. - Key performance indicators for Gu will include maintaining market leadership in the liquor sector and expanding the company's presence in core markets [17]. Financial Strategies - Yanghe Brewery has committed to a three-year dividend plan, ensuring annual cash dividends of no less than 70% of the net profit attributable to shareholders, with a minimum of 7 billion yuan each year [18]. - The company has also initiated a mid-year dividend of 3.5 billion yuan, marking its first such distribution since its listing [18].

新京报讯（记者秦胜南）7月1日晚，江苏洋河酒厂股份有限公司（简称"洋河股份"）发布公告称，张联 东因工作调整，申请辞去公司第八届董事会董事、董事长及董事会战略委员会主任委员、提名委员会委 员职务。张联东原定任期至公司第八届董事会届满时止，辞职后不在公司及控股子公司担任其他职务。 当晚，新京报记者注意到，洋河股份官网的领导简介显示，洋河股份（苏酒集团）党委书记为顾宇。 洋河股份2024年年报显示，张联东1968年出生，历任宿迁市宿城区经济开发区管委会主任，宿城区副区 长，宿城区委常委、宿城经济开发区党工委书记，宿迁市政府副秘书长、宿迁市城管局局长，宿迁市政 府副秘书长（正处级），宿迁市洋河新区党工委书记，苏酒集团贸易股份有限公司董事长，洋河股份党 委书记、董事长兼江苏双沟酒业股份有限公司董事长。 2021年2月，张联东担任洋河股份董事长，原定任期届满时间为2027年4月。在张联东执掌洋河股份的几 年间，洋河股份业绩一度高速增长。2021年，该公司实现营收253.50亿元，同比增长20.14%，扭转了此 前连续两年营收下滑的局面。2022年，其营收迈上300亿元门槛。2023年，洋河股份营收继续上涨至 331.3 ...

继董事杨卫国离任后，短短半个多月，洋河股份再现高层人事变动，这次是董事长张联东离任。 首先是"双名酒战略"： 推动"洋河+双沟"双品牌协同发展，强化双沟作为独立名酒品牌的定位，挖掘其 历史底蕴；其次是打造了多品牌矩阵，不仅打造了"海之蓝、天之蓝、梦之蓝、双沟、贵酒"的全价位覆 盖，还主导"梦之蓝·手工班"升级为超高端独立品牌。在产品结构的优化方面，张联东主张缩减低效产 品，重点打造梦之蓝M6+（核心大单品）、梦之蓝M9等高端产品。 洋河在公告中表示，张联东在公司任职期间，恪尽职守，勤勉尽责，在生产经营、市场营销、品牌品质 等方面勇于创新，董事会对他为公司经营发展作出的贡献表示衷心感谢。 但在业绩表现上，洋河近年来却陷入增速下滑的困局中。业内人士多认为，洋河业绩下滑是张联东提前 离任的主要原因。2021年-2024年，洋河的营收分别为253.5亿元、301.05亿元、331.26亿元、288.76亿 元，分别同比增长20.14%、18.76%、10.04%、-12.83%；净利润分别为75.08亿元、93.78亿元、100.16亿 元、66.73亿元，分别同比增长0.34%、24.91%、6.8%、-33.37 ...