深度调整期是挑战，更是试金石和机遇期。2025年随着白酒深度调整的进一步持续，白酒企业的发展正 从追求业绩增速，转向构建可持续的高质量发展范式。8月18日晚，洋河股份公布了2025上半年业绩， 实现营业收入148亿元，归属于上市公司股东净利润43.4亿元，交出一份充满韧性的成绩单。 在业绩之外，2025年上半年，洋河管理团队深刻认识到本轮行业变迁的本质，以长期主义横渡周期，敢 于为长远牺牲短期利益，持续投入基础能力建设，维护健康生态，保持战略定力，也成为行业高质量转 型的白酒样本。 主动调整，业绩稳健 从业绩上看，洋河上半年的业绩增速有所下滑，但从财务数据上看，核心财务数据表现依然稳健。 上半年洋河实现收入148亿，从分地区看，2025年上半年洋河省内实现收入72.6亿元，占营业收入总比 例为49.1%，省外实现收入75.4亿元，占比为50.9%。其中，中高档酒销售依然占据主导地位，半年实现 收入126.7亿元，而面对上半年复杂的市场竞争环境，洋河中高档酒毛利率提升了近1个百分点，让整体 毛利率与上年同期持平。 面对目前市场上白酒供给过剩的局面，洋河主动调整了生产和发货进度，降低库存，上半年洋河生产白 酒4. ...

Core Viewpoint - The recent high-level urban work conference has set a new direction for the real estate industry, emphasizing "new paths, high quality, and risk control," which reflects the necessary transformation journey for the liquor industry [2][8]. Group 1: Historical Context and Interconnection - From 2004 to 2013, real estate investment grew over 520%, while the liquor industry experienced a golden decade with production increasing by 293%, revenue rising by 719%, and profits soaring by 1272% [3]. - The real estate sector has significantly influenced high-end liquor consumption through various business events and celebrations, establishing a strong foundation for the liquor market [3]. Group 2: Quality Revolution - The urban work conference has shifted the focus of housing demand from mere availability to quality, paralleling the upgrade in liquor consumption where consumers now seek superior quality rather than just availability [5]. - The liquor industry must prioritize product quality, unique flavors, and cultural heritage, similar to the emphasis on green technology and building quality in real estate [5]. Group 3: Scene Renewal - The conference has elevated "urban renewal" to a strategic level, indicating a transformation in lifestyle that will affect social dining venues [6]. - The liquor sales network should adapt to urban renewal opportunities by transitioning from broad distribution to targeted strategies, focusing on community boutique stores and cultural dining areas [6]. Group 4: Stable Development Path - The conference stressed the importance of "guarding the bottom line and controlling risks," which is also relevant for the liquor industry facing challenges in inventory management and pricing stability [7]. - The liquor industry should adopt a balanced supply-demand approach, establish inventory alerts, and maintain a stable pricing system to avoid unhealthy competition [7]. Group 5: Future Outlook - The transformation roadmap for real estate—focusing on quality, reducing scale, and controlling risks—serves as a guide for the liquor industry [8]. - Liquor companies need to understand the essence of "new paths, high quality, and risk control," focusing on quality over scale, adapting to changing scenes, and building a robust channel foundation for sustainable growth [8].

Core Insights - The article discusses the shift in China's real estate policy from merely encouraging home purchases to implementing substantial reforms aimed at addressing the underlying issues in the sector [1][3]. Group 1: Policy Changes - The focus of policies has transitioned from "rescuing projects" to "ensuring people's livelihoods," with an emphasis on making home buying more secure and appealing for the public [4][3]. - A series of measures have been introduced to tackle high inventory levels among real estate companies, including converting unsold properties into affordable housing and reducing rents for new residents [5][6]. - The government has tightened regulations on land acquisition, mandating developers to address idle land and unfinished projects before acquiring new land, with a policy stating that land not developed within two years will be reclaimed [7]. Group 2: Quality Over Speed - The development model has shifted from a focus on rapid turnover to prioritizing quality, with new standards set for housing construction, including minimum ceiling heights and green space requirements [8][9]. - Developers failing to meet these new quality standards risk losing their pre-sale qualifications, indicating a significant industry shift towards quality assurance [9][10]. Group 3: Urban Renewal - The article highlights the emergence of urban renewal as a key opportunity in the real estate market, particularly focusing on the renovation of older neighborhoods built before 2000 [12]. - The new urban renewal strategy aims to create "super communities" that meet all living needs within a 15-minute walk, moving away from traditional demolition and reconstruction models [12]. Group 4: Differentiated Policies - The approach to regulation has evolved from a one-size-fits-all strategy to a more differentiated policy framework, with varying measures based on city and district conditions [14]. - Core urban areas will continue to enforce strict measures against speculation, while cities with high inventory levels will see reductions in interest rates and down payments, along with potential home purchase subsidies [14].

Core Insights - The article emphasizes the importance of enhancing consumption quality and expanding domestic demand as key topics for the 2025 National Two Sessions, highlighting the need for consumers to feel confident and willing to spend [1] - Lin's Home has established a quality ecosystem through its smart manufacturing industrial cluster, focusing on "assured consumption" and implementing comprehensive quality control measures to boost consumer confidence and stimulate demand in the home furnishing industry [1][15] Group 1: Quality Management System - Lin's Home has created a traceable and actionable management system, moving away from traditional self-owned factory models to a "cooperative supplier" model, which presents higher management challenges but allows for innovative quality control [3][4] - The industrial park has introduced a "four aspects in place" management system that covers 13 quality inspection checkpoints, ensuring accountability at every stage of production [4] - The use of upgraded raw materials, such as ENF-grade boards and odorless coconut fiber, is part of Lin's Home's commitment to quality, with a focus on improving user experience through product development [6] Group 2: Digital Transformation - The industrial park leverages digitalization to enhance the quality management system, transforming traditional isolated production into a highly efficient collaborative model [8] - Lin's Home has developed a Manufacturing Operations Management (MOM) system to streamline business processes and ensure timely and quality delivery of products [8][10] - The introduction of automated equipment in production, such as advanced cutting machines, has improved resource utilization by 10% and enhanced quality management [10] Group 3: Market Impact and Future Outlook - The industrial park serves as a testing ground for Lin's Home's "quality-price ratio" strategy, focusing on ergonomic designs and optimizing product features based on user data [12][14] - The successful launch of popular products like the "Dynamic Island Sofa" and "Zero Fatigue Mattress" has demonstrated the effectiveness of the quality management system, with over 80% of production capacity handled by the industrial park [14] - Lin's Home's approach is creating a ripple effect in the industry, promoting a shift from decentralized manufacturing to collaborative quality production, thus providing a replicable model for small and medium suppliers [14][15]