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(进博故事)跨越太平洋的“羊驼奇迹”
Zhong Guo Xin Wen Wang· 2025-09-26 05:19
中新网上海9月26日电(记者 缪璐)秘鲁手工艺人奥斯瓦尔多·马马尼未曾料到,十年前与中国游客马玉霞 的一次偶遇,竟为他亲手缝制的小小的羊驼玩偶开启了远赴大洋彼岸的进博之缘。亮相进博会这一国际 大舞台,成了改变其家庭命运的"密码"。 盖新房、添家具、买越野车……进博会带来的订单直观地提升了马马尼一家的生活品质。他家那栋气派 的两层小楼,甚至成了村里的地标建筑。受益于此的远不止马马尼,源自进博会的订单已助力秘鲁200 多个家庭脱贫致富。 从五十件到两万件 在秘鲁安第斯山区,羊驼毛制品是当地人重要的收入来源,马马尼一家也不例外。马玉霞仍记得,初遇 马马尼时,他和妻子正在大街上摆摊售卖羊驼毛手工制品。 "当时他们的摊位仅由几张桌子拼成,十分简陋,但羊驼玩偶做得比其他人的都漂亮。"来到马马尼摊位 前,马玉霞尽管已买了十多个,但还是忍不住下了单。 回国后,马玉霞送了几只羊驼玩偶给客户,客户爱不释手,立即下了1000件的订单。收获订单后,马玉 霞立刻让秘鲁的朋友按她画的线路找到马马尼的摊位,开始了合作。但随后的两年,订单增长陷入停 温暖驼团队在进博会上的合影。(温暖驼供图) 滞,直到2018年与进博会相遇。 为了登上首届进 ...
越秀地产赵峰:市场可期 卷产品才是新房出路
Bei Jing Shang Bao· 2025-09-01 05:52
Core Viewpoint - The Beijing real estate market is undergoing a transformation driven by policy changes and market dynamics, with a focus on product quality rather than price competition [2][3]. Policy and Market Changes - Recent policy relaxations in Beijing's real estate market have led to a heightened emphasis on what constitutes a "good house," reflecting genuine customer needs rather than just regulatory standards [3][4]. - The market is experiencing a "quality revolution," with developers shifting from price-based strategies to enhancing product quality [3][4]. Product Development and Customer Engagement - The company emphasizes the importance of product quality, which includes not only design and engineering but also ongoing customer interaction and feedback [5][6]. - Projects like the Huangshanmu Store in Chaoyang district are designed to meet "good house" standards, focusing on customer experience through improved lighting and private entryways [3][5]. Market Outlook and Customer Trends - The company holds a cautiously optimistic view for the upcoming "Golden September and Silver October" sales season, preparing two new projects targeting different customer segments [6][8]. - There is a notable shift in customer demographics, with younger buyers prioritizing aesthetics, quality, and lifestyle, prompting the company to innovate in project designs to meet these needs [6][7]. Strategic Partnerships and Land Acquisition - The company adopts a collaborative approach in land acquisition, partnering with local state-owned enterprises and quality developers to mitigate risks and enhance market familiarity [7][8]. - The focus is on selecting high-quality land parcels rather than specific regions, ensuring that the projects meet the desired standards [7]. Marketing Strategies - Different marketing strategies are employed based on project tiers, with high-end projects focusing on real-life presentations and community-building activities rather than heavy promotions [7][8]. - During the "Golden September and Silver October" period, the company plans to organize various activities and offer quality products to encourage buyer engagement [8].
品质为基、重塑价值,深度调整期里更能看清洋河的长期主义
第一财经网· 2025-08-21 03:53
Core Viewpoint - The deep adjustment period in the liquor industry presents both challenges and opportunities, with companies like Yanghe shifting focus from rapid growth to sustainable high-quality development as they navigate market changes [1][6]. Financial Performance - In the first half of 2025, Yanghe achieved a revenue of 14.8 billion yuan and a net profit of 4.34 billion yuan, demonstrating resilience despite a slowdown in growth [1][3]. - Revenue distribution shows that 7.26 billion yuan (49.1%) came from domestic sales, while 7.54 billion yuan (50.9%) was from outside the province, with mid-to-high-end liquor sales leading at 12.67 billion yuan [3]. - Yanghe proactively adjusted production and shipping schedules, resulting in a 34% reduction in inventory, while producing 49,000 tons of liquor [3][5]. Strategic Adjustments - Yanghe's management recognizes the need for long-term strategies, prioritizing sustainable practices over short-term gains, which includes maintaining healthy ecosystems and strategic focus [1][4]. - The company has increased its contract liabilities to 5.88 billion yuan, reflecting trust from distributors and a commitment to responsible supply chain management [3]. Consumer Insights and Product Innovation - The liquor industry is undergoing a shift in consumer demographics and preferences, necessitating adjustments in product offerings to meet diverse and rational consumption demands [6][12]. - Yanghe has accelerated its investment in high-quality, cost-effective products, launching new offerings like the seventh generation of Hai Zhi Lan and Gao Xian Guang Ping Jiu, which focus on quality and affordability [7][9]. Brand and Marketing Strategies - Yanghe is revitalizing its brand and marketing strategies by engaging with consumers through innovative campaigns and exploring new consumption scenarios [10]. - The company has successfully launched high-end products with genuine year certifications, addressing consumer demand for quality and authenticity in the premium segment [12][14]. Long-term Vision and Industry Position - Yanghe's extensive inventory of aged liquor, with a storage capacity of 1 million tons, positions it well to navigate market fluctuations and support its quality revolution [15][16]. - The company emphasizes a consumer-centric approach and continuous improvement in product quality and brand value, aiming to redefine the high-end liquor market in China [15][16].
180°政策大转弯!中国楼市迎来历史性转折点
Sou Hu Cai Jing· 2025-08-11 11:39
Core Insights - A significant transformation in China's real estate sector is underway, marked by a shift in policy focus from demand control to inventory reduction and high-quality development [1][3][4] Policy Changes - Comprehensive relaxation of purchase restrictions has been implemented, with cities like Chengdu, Xi'an, and Hangzhou easing residency requirements, and major cities like Beijing and Shanghai optimizing mortgage policies [3][4] - Downward adjustments in down payment ratios for first-time and second-time homebuyers have been observed, with some cities reducing the first-time home down payment to 15% [3][4] - The loan interest rates have reached historical lows, with the 5-year LPR at 3.50% and public housing loan rates as low as 2.60% [3][4] Tax Incentives - The new tax policies include significant reductions in transaction taxes, with the tax rate for homes under 140 square meters increased to 1% and exemptions for capital gains tax on properties held for over two years [3][4] Inventory Management - A special bond of 4.4 trillion yuan has been allocated to support the acquisition of housing for public welfare and urban village renovations, providing a new channel for inventory reduction [4] - Local governments are actively purchasing newly built homes under 90 square meters in first and second-tier cities to convert them into affordable housing [4] Market Dynamics - The market is experiencing a divergence in recovery, with first-tier cities showing a faster rebound compared to third-tier cities, which are facing prolonged inventory clearance periods [6] - The demand for larger homes is increasing, and a "quality revolution" is emerging, with new standards for residential quality being introduced [6] Consumer Behavior - Families are advised to focus on high-quality properties in core urban areas while avoiding older, poorly equipped homes in suburban regions [8] - The transformation in the real estate sector is not just a numerical adjustment but is fundamentally linked to the housing aspirations of ordinary families [8]
奥莱存量时代,如何凿开增长新出口?
Sou Hu Wang· 2025-07-31 09:50
Core Insights - The core viewpoint of the articles highlights that Shanshan Commercial Group has achieved a remarkable 32% year-on-year increase in effective sales for the first half of 2025, breaking through the stagnation faced by the outlet industry [1][3][5] - The company is shifting its strategy from rapid expansion to a focus on "dual excellence" in performance and quality, aiming to create sustainable growth in a challenging market environment [1][5][19] Company Strategy - Shanshan Commercial's "dual excellence" strategy is a long-term approach that emphasizes quality-driven growth and aims to redefine the outlet shopping experience [3][5] - The strategy includes five core initiatives: flagship store development, brand matrix upgrades, lean operations, deepening user value, and talent development [5][19] - The company is moving from a "selling products" model to creating immersive shopping experiences, which is seen as a key differentiator in the market [7][18] Market Positioning - The company has successfully transitioned from relying on discounts to creating unique cultural and emotional connections with consumers, which has led to significant increases in foot traffic and sales during promotional events [15][18] - During the mid-year sales event, store traffic peaked at 3-5 times the usual levels, indicating a successful shift in consumer engagement strategies [15][19] Consumer Engagement - Shanshan Commercial is leveraging local cultural elements and immersive experiences to attract customers, such as introducing themed attractions and hosting community events [9][11][13] - The focus on creating a "third living space" repositions traditional outlet stores, enhancing the shopping experience by integrating cultural and emotional aspects into the consumer journey [18][19] Industry Implications - The company's approach serves as a model for the outlet industry, suggesting that focusing on value creation rather than merely competing for traffic can lead to sustainable growth [5][19] - The shift towards a quality-driven revolution in the outlet sector may provide a pathway for overcoming the challenges posed by market saturation and competition [19]
第一批“好房子”来袭,陶瓷企业率先开启“品质革命”
Group 1: Core Insights - The "Good House" initiative aims to enhance housing quality in China, shifting focus from quantity to quality, with standards including safety, comfort, sustainability, and intelligence [1][8] - The construction industry is transitioning from mass production to meticulous craftsmanship, creating new opportunities and challenges for companies in the real estate supply chain [1][8] Group 2: Company Innovations - New Pearl Group has consistently driven industry upgrades through innovation, investing in R&D and collaborating with universities, resulting in over 100 patents [2][4] - The company has launched high-end products like large ceramic slabs, which are recognized as industry leaders in production volume [2][4] Group 3: Product Development - New Pearl's products, such as the stone crystal wall and floor tiles, are designed to meet modern safety and comfort standards, featuring eco-friendly and durable materials [5][8] - The introduction of AI-driven designs and traditional cultural elements in products reflects the company's commitment to innovation and aesthetic appeal [6][7] Group 4: Environmental Focus - New Pearl is actively pursuing green and low-carbon building materials, adhering to strict environmental standards throughout the production process [8][14] - The company has initiated a green low-carbon action plan, focusing on sustainable materials and clean production technologies [8][14] Group 5: Market Trends - The ceramic tile market in China is expected to undergo structural changes, with over 60% penetration of green manufacturing technologies by 2030 [11][14] - Consumer demand for diverse, high-performance, and eco-friendly ceramic products is increasing, influencing market dynamics [14][15]
重磅会议定调城市工作,如何从中看懂白酒业转型?
Sou Hu Cai Jing· 2025-07-18 09:08
Core Viewpoint - The recent high-level urban work conference has set a new direction for the real estate industry, emphasizing "new paths, high quality, and risk control," which reflects the necessary transformation journey for the liquor industry [2][8]. Group 1: Historical Context and Interconnection - From 2004 to 2013, real estate investment grew over 520%, while the liquor industry experienced a golden decade with production increasing by 293%, revenue rising by 719%, and profits soaring by 1272% [3]. - The real estate sector has significantly influenced high-end liquor consumption through various business events and celebrations, establishing a strong foundation for the liquor market [3]. Group 2: Quality Revolution - The urban work conference has shifted the focus of housing demand from mere availability to quality, paralleling the upgrade in liquor consumption where consumers now seek superior quality rather than just availability [5]. - The liquor industry must prioritize product quality, unique flavors, and cultural heritage, similar to the emphasis on green technology and building quality in real estate [5]. Group 3: Scene Renewal - The conference has elevated "urban renewal" to a strategic level, indicating a transformation in lifestyle that will affect social dining venues [6]. - The liquor sales network should adapt to urban renewal opportunities by transitioning from broad distribution to targeted strategies, focusing on community boutique stores and cultural dining areas [6]. Group 4: Stable Development Path - The conference stressed the importance of "guarding the bottom line and controlling risks," which is also relevant for the liquor industry facing challenges in inventory management and pricing stability [7]. - The liquor industry should adopt a balanced supply-demand approach, establish inventory alerts, and maintain a stable pricing system to avoid unhealthy competition [7]. Group 5: Future Outlook - The transformation roadmap for real estate—focusing on quality, reducing scale, and controlling risks—serves as a guide for the liquor industry [8]. - Liquor companies need to understand the essence of "new paths, high quality, and risk control," focusing on quality over scale, adapting to changing scenes, and building a robust channel foundation for sustainable growth [8].
怎么看新一轮城市更新?
Hua Er Jie Jian Wen· 2025-07-14 08:51
Core Viewpoint - The article emphasizes a significant shift in China's urban renewal strategy from large-scale demolition and construction to the renovation and utilization of existing buildings, aiming to create livable, resilient, and smart cities by 2030 [1][2][3]. Group 1: Policy Direction - The new urban renewal policy focuses on enhancing existing structures rather than large-scale demolition, with an emphasis on creating high-quality, safe, and green residential areas [2][4]. - The policy aims to address infrastructure gaps, restore ecosystems, and preserve historical contexts, marking a long-term strategic approach to urban renewal [2][4]. Group 2: Implementation Progress - Over 310 cities have completed special planning for urban renewal, with 297 cities conducting comprehensive assessments to identify infrastructure deficiencies and safety risks [5]. - The first batch of 15 cities will initiate urban renewal actions in 2024, followed by a second batch of 20 cities in 2025, with over 20 billion yuan allocated for infrastructure improvements [5][6]. Group 3: Funding and Financial Support - The government plans to issue 135 billion yuan in special bonds to support the construction and renovation of urban utilities, including gas, drainage, and water supply systems [6]. - An additional 80 billion yuan has been allocated for urban renewal projects in the central budget for 2025 [6]. Group 4: Challenges in Urban Renewal - Large-scale demolition and renovation projects are unlikely to restart due to policy opposition and fundamental changes in the market environment [7]. - Strict project selection criteria prioritize urban renewal projects with strong community support and balanced funding, limiting the scope to a few core urban areas [7].
“催买房”无效后,国家动真格,7月起,房地产要有四大变化
Sou Hu Cai Jing· 2025-07-07 04:46
Core Insights - The article discusses the shift in China's real estate policy from merely encouraging home purchases to implementing substantial reforms aimed at addressing the underlying issues in the sector [1][3]. Group 1: Policy Changes - The focus of policies has transitioned from "rescuing projects" to "ensuring people's livelihoods," with an emphasis on making home buying more secure and appealing for the public [4][3]. - A series of measures have been introduced to tackle high inventory levels among real estate companies, including converting unsold properties into affordable housing and reducing rents for new residents [5][6]. - The government has tightened regulations on land acquisition, mandating developers to address idle land and unfinished projects before acquiring new land, with a policy stating that land not developed within two years will be reclaimed [7]. Group 2: Quality Over Speed - The development model has shifted from a focus on rapid turnover to prioritizing quality, with new standards set for housing construction, including minimum ceiling heights and green space requirements [8][9]. - Developers failing to meet these new quality standards risk losing their pre-sale qualifications, indicating a significant industry shift towards quality assurance [9][10]. Group 3: Urban Renewal - The article highlights the emergence of urban renewal as a key opportunity in the real estate market, particularly focusing on the renovation of older neighborhoods built before 2000 [12]. - The new urban renewal strategy aims to create "super communities" that meet all living needs within a 15-minute walk, moving away from traditional demolition and reconstruction models [12]. Group 4: Differentiated Policies - The approach to regulation has evolved from a one-size-fits-all strategy to a more differentiated policy framework, with varying measures based on city and district conditions [14]. - Core urban areas will continue to enforce strict measures against speculation, while cities with high inventory levels will see reductions in interest rates and down payments, along with potential home purchase subsidies [14].
从制造到"质造"的跨越,林氏家居产业园交出周年答卷,“品质革命”撬动内需新增长极
Core Insights - The article emphasizes the importance of enhancing consumption quality and expanding domestic demand as key topics for the 2025 National Two Sessions, highlighting the need for consumers to feel confident and willing to spend [1] - Lin's Home has established a quality ecosystem through its smart manufacturing industrial cluster, focusing on "assured consumption" and implementing comprehensive quality control measures to boost consumer confidence and stimulate demand in the home furnishing industry [1][15] Group 1: Quality Management System - Lin's Home has created a traceable and actionable management system, moving away from traditional self-owned factory models to a "cooperative supplier" model, which presents higher management challenges but allows for innovative quality control [3][4] - The industrial park has introduced a "four aspects in place" management system that covers 13 quality inspection checkpoints, ensuring accountability at every stage of production [4] - The use of upgraded raw materials, such as ENF-grade boards and odorless coconut fiber, is part of Lin's Home's commitment to quality, with a focus on improving user experience through product development [6] Group 2: Digital Transformation - The industrial park leverages digitalization to enhance the quality management system, transforming traditional isolated production into a highly efficient collaborative model [8] - Lin's Home has developed a Manufacturing Operations Management (MOM) system to streamline business processes and ensure timely and quality delivery of products [8][10] - The introduction of automated equipment in production, such as advanced cutting machines, has improved resource utilization by 10% and enhanced quality management [10] Group 3: Market Impact and Future Outlook - The industrial park serves as a testing ground for Lin's Home's "quality-price ratio" strategy, focusing on ergonomic designs and optimizing product features based on user data [12][14] - The successful launch of popular products like the "Dynamic Island Sofa" and "Zero Fatigue Mattress" has demonstrated the effectiveness of the quality management system, with over 80% of production capacity handled by the industrial park [14] - Lin's Home's approach is creating a ripple effect in the industry, promoting a shift from decentralized manufacturing to collaborative quality production, thus providing a replicable model for small and medium suppliers [14][15]