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85家上市游戏公司半年报出炉,61%利润涨了
3 6 Ke· 2025-09-18 00:58
Core Viewpoint - The gaming industry is experiencing a recovery, with companies emphasizing long-term and meticulous operations, indicating a return of patience in the sector [1][6][12]. Group 1: Company Performance - Tencent reported a game revenue of 1,187 million, a 23% increase, and a company revenue of 3,645 million, up 14% [2][10]. - NetEase achieved game revenue of 468.54 million, a 13% increase, with a company revenue of 567.20 million, up 8% [2][10]. - Century Huatong's game revenue surged by 73% to 85.12 million, with a company revenue of 92.76 million, up 53% [2][10]. - 55% of the 84 companies reported a year-on-year decline in game business, a significant decrease from 64% in the previous year [9][10]. - 61% of companies reported profit increases, indicating a broader recovery trend [9][10]. Group 2: Strategic Shifts - Companies are focusing on "fine operations," treating existing products and IPs as new projects to enhance profitability [12][16]. - NetEase's "Dream of the West" IP achieved a record high of 2.93 million concurrent players due to recent updates [12][16]. - Century Huatong integrated its "Legend" series IP, resulting in an 80% revenue increase in related products [13][16]. - Companies are adopting a "cautious optimism" approach, emphasizing data-driven decision-making and resource allocation [12][16]. Group 3: Mini Games Market - The mini-games market has contributed significantly to the industry's revenue growth, with major companies entering the space [22][24]. - Companies like Giant Network and Game Union have successfully launched mini-game versions of existing IPs, leading to substantial user growth [27][28]. - The mini-games market is evolving, with larger companies gaining advantages over smaller teams, indicating a shift in the competitive landscape [24][26]. Group 4: AI Integration - Companies are increasingly utilizing AI tools in a practical manner, demonstrating specific applications and measurable outcomes [34][35].