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2025梦饷科技八周年盛典在沪举办,共探私域电商新未来
Sou Hu Cai Jing· 2025-09-23 08:41
Core Insights - The event "Building Together: Winning Power" celebrated the 8th anniversary of DreamX Technology, featuring various forums and exhibitions, attracting over 200 leading brands and thousands of traffic owners to discuss the future of private domain e-commerce [1][9]. Group 1: Strategic Upgrades - DreamX Technology announced a strategic upgrade focusing on "Good Products, Content, and AI" to enhance private domain service capabilities [4]. - The company aims to shift from a "cost-performance" focus to a "quality-price" orientation, emphasizing product quality and brand enhancement [2][4]. - The introduction of "DreamX News" within the app will provide daily industry insights and marketing guidance to store owners [4][5]. Group 2: AI Integration - AI is positioned as a core driver for private domain e-commerce, with the company leveraging AI to redefine the relationship between people, goods, and platforms [4][5]. - The AI products have shown significant efficiency improvements, such as a 74% increase in product review efficiency and a 50% reduction in technical costs [5]. - The launch of "DreamX WeChat AI Customer Service" will provide 24/7 support for users, enhancing customer service capabilities [5][6]. Group 3: Market Trends - The private domain e-commerce market in China is projected to grow at a compound annual growth rate of 48% from 2020 to 2024, with user numbers expected to approach 1 billion by 2027 [7]. - The market transaction scale is anticipated to exceed 3 trillion yuan by 2027, indicating robust growth potential [7]. Group 4: Industry Recognition - DreamX Technology has served over 40,000 brands and 3 million store owners, generating over 20 billion yuan in income for store owners [9]. - The company has achieved multiple industry firsts, including being the first B2R model e-commerce platform and the first to exceed 10 billion units in single product sales [9]. - The company has been recognized as a leading innovator in the private domain e-commerce sector, contributing to the evolution of the industry [9][10].
私域电商进入黄金发展期 预计2027年用户规模逼近10亿大关
Zheng Quan Shi Bao Wang· 2025-09-22 06:50
Group 1 - The core viewpoint of the report is that the Chinese private domain e-commerce market is expected to grow at a compound annual growth rate (CAGR) of 48% from 2020 to 2024, and maintain a steady growth rate of 20.4% from 2025 to 2027, with user scale approaching 1 billion and market transaction scale exceeding 3 trillion yuan by 2027 [1][2] - The report highlights that the digital economy and changing consumer shopping habits are driving private domain e-commerce into a golden development phase, with a shift in consumer expectations from "cost performance" to "quality-price ratio" [1] - Three core trends in the private domain e-commerce industry are identified: returning from "traffic-driven" to "product essence," shifting from "hard advertising" to "value seeding," and deep integration of AI intelligence into the entire business chain [1] Group 2 - The report reveals that clothing and footwear (72.9%), daily necessities (70.1%), and food and beverages (65.9%) are the main categories for consumer spending in private domain e-commerce [2] - Key factors for users when shopping in private domains include after-sales service, category richness, and logistics fulfillment, with nearly 80% of users being high-frequency consumers who order at least once a week [2] - There is a strong enthusiasm among merchants for private domain layout, with nearly 90% of surveyed merchants having initiated private domain strategies, and 9.4% of "top players" achieving annual revenue contributions exceeding 100 million yuan from private domains [2]