若说温情陪伴是椒爱的"软实力"，那么跨区域多店同步开业的硬实力，则为这份陪伴提供了坚实支撑。在餐饮市场竞争进入深水区的当下，一次性实现八城 12店齐开，考验的不仅是经济实力，更是品牌后端的系统化支撑能力，而椒爱交出了一份亮眼答卷。对于行业而言，椒爱的规模化实践也为连锁餐饮品牌的 扩张提供了可借鉴的范本 — 唯有后端体系足够扎实，前端扩张才能行稳致远。 清晰的战略布局彰显深耕决心。此次新开的12家门店均落子华北、东北核心城市，形成区域密集覆盖态势。椒爱相关负责人介绍，这一布局旨在进一步提升 北方市场渗透率，优化供应链响应效率，让品牌服务更快速、稳定地触达更多消费者。据了解，截至目前，椒爱已在北京、上海、天津等60余座城市拥有 180余家餐厅，此次规模化扩张正是品牌深耕北方市场的重要一步。 高效的拓店硬实力源于扎实内功。从"1"到"12"的数字突破，背后是椒爱在供应链、标准化、人才、运营四大维度的长期积淀。为保障品质稳定，品牌搭建 了覆盖北方主要城市的供应链网络，确保招牌椒盐水煮鱼的核心食材每日新鲜直达；通过标准化烹饪流程与品控体系，将菜品口味误差控制在最小范围；经 过多年打磨的人才梯队与运营模式，更大幅缩短了新 ...

Core Insights - The article emphasizes the importance of ingredient quality and safety in the highly competitive restaurant industry, highlighting the role of rice as a crucial component in enhancing the dining experience [1][9] Group 1: Supply Chain and Ingredient Sourcing - The restaurant brand "Jiao Ai" focuses on high-quality rice sourced from the fertile black soil of Northeast China, specifically from Wuchang, Heilongjiang, which is known for its unique climate and nutrient-rich soil [4][6] - Jiao Ai collaborates with a benchmark enterprise, Jinhe Rice Industry, to implement a modern agricultural management model that ensures quality control from planting to delivery [6][8] Group 2: Quality Assurance and Standardization - The brand has established a standardized cooking process to maintain the quality and flavor of the rice served, ensuring consistency in every bowl [6][10] - Jiao Ai's commitment to quality is reflected in its rigorous supply chain management, which includes real-time processing and temperature-controlled logistics to preserve the freshness of the rice [6][8] Group 3: Brand Philosophy and Consumer Trust - The brand's philosophy centers around a deep commitment to ingredient quality, aiming to provide consumers with a trustworthy dining experience that feels like home [8][10] - Jiao Ai seeks to redefine the standards of a good meal by ensuring that the quality of rice is visible and traceable, thereby enhancing consumer confidence in the brand [9][10]