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撬动超万亿元产业规模 中国冰雪经济何以滚烫
Xin Hua She· 2025-12-18 23:24
Core Viewpoint - The central economic work conference emphasizes the importance of domestic demand and building a strong domestic market, with the booming ice and snow economy driving new consumption scenarios and regional development [1] Group 1: Individual Impact - The Beijing Winter Olympics has significantly increased the popularity of winter sports, with over 300 million people participating in ice and snow activities in China [1] - Local residents, such as Lang Engge, have transformed their homes into guesthouses, capitalizing on the influx of tourists and promoting winter sports in their communities [2] - The transformation of local economies is evident, with many villagers becoming ski instructors or opening businesses related to the ice and snow industry, providing diverse income opportunities [3] Group 2: Regional Development - The ice and snow economy is expanding from traditional northern regions to a nationwide presence, breaking geographical and seasonal limitations [4] - In Harbin, the 2024-2025 winter season is expected to attract 90.35 million visitors and generate 137.22 billion yuan in tourism revenue, showcasing the region's cultural and economic potential [4] - The growth of indoor ski resorts is notable, with 79 facilities projected by April 2025, a 33.9% increase, primarily concentrated in Eastern and Southern China [5] Group 3: Industry Growth - Participation in ice and snow sports is projected to reach 292 million people in the 2024-2025 season, with a participation rate of 20.61%, reflecting a significant increase from the previous season [6] - The ice and snow industry is developing a comprehensive supply chain, including equipment manufacturing, event management, and tourism integration, creating substantial growth opportunities [6] - The number of companies in the ice and snow equipment sector has increased from approximately 300 in 2015 to around 900 in 2023, with sales revenue rising from less than 5 billion yuan to 22 billion yuan [6][7]
冰雪经济一线观察丨冰雪运动消费市场持续火热
Xin Hua Wang· 2025-12-16 06:33
Core Viewpoint - The upcoming winter season from 2025 to 2026 is expected to ignite the ice and snow economy in northern China as multiple ski resorts begin their winter operations amid dropping temperatures [1] Group 1: Market Trends - The ice and snow sports consumption market is experiencing a surge due to technological empowerment, equipment upgrades, and the adaptation of products for different age groups, making these sports more accessible, convenient, and safe [2] - The popularity of simulated skiing machines and smart technology is facilitating the "north snow south move," allowing more people to ski closer to home [3] Group 2: Participant Demographics - The audience for ice and snow sports is expanding beyond professional enthusiasts to include families and senior citizens, which is driving more production companies and event organizations to engage in the ice and snow sports sector [3] Group 3: Industry Developments - Ski resorts in Chongli are focusing on facility upgrades, event introductions, and service optimizations to enhance the ice and snow economy, aiming to create a more professional and enjoyable skiing experience for visitors [3][4]