Core Viewpoint - The development of Chongli, a small city ignited by the Winter Olympics, is transitioning from a seasonal economy to a year-round vibrant tourism and sports hub, showcasing the potential of winter sports and cultural activities as sustainable economic drivers [2][5]. Group 1: Post-Olympic Development - Chongli aims to transform the legacy of the Winter Olympics into a dynamic source of high-quality development rather than a static monument [2]. - The "Snow Ru Yi" venue has evolved to host not only athletes but also high-end forums, student study tours, and art exhibitions, with 39 venue renovation projects and over 30 new cultural and sports tourism initiatives implemented in the past five years [2][3]. - Chongli has become a leader in hosting professional snow sports events, with the number of international A-level competitions ranking among the top globally [3]. Group 2: Tourism Growth - By 2025, Chongli is expected to receive over 10 million tourists, which is 2.3 times the number at the end of the 13th Five-Year Plan [3]. - The integration of various seasonal activities has redefined Chongli's tourism offerings, including spring flower viewing, summer cycling, autumn racing, and winter snow sports [5]. Group 3: Cultural and Culinary Events - The "Hebei New Year Food Carnival" in Chongli featured over 40 food and cultural stalls, showcasing local delicacies and traditional crafts, enhancing the festive atmosphere [4]. - The event included performances and interactive experiences, promoting local cuisine and culture to visitors [4]. Group 4: Infrastructure and Economic Impact - The Zhangjiakou Olympic Park has welcomed over 3.5 million visitors and hosted nearly 2,800 events in three years, with projected revenue exceeding 160 million yuan by 2025 [5]. - The region's development is supported by significant investments in infrastructure, including the completion of key transportation projects that enhance connectivity with the capital [12]. Group 5: Industry Innovation - The Lidakex company is innovating in the snow sports equipment sector, integrating traditional craftsmanship with modern design, achieving a 60% market share in the national snow rental market [6]. - The Zhangjiakou Xueyi Equipment Industrial Park has launched eight companies, creating a comprehensive supply chain for snow sports equipment [6].

吉林汪清位于东北虎豹国家公园核心区，林区面积6000多平方公里。为守护好这片林海和虎豹家园，2025年10月，汪清森林公安分局组建了一支年轻的巡逻 队。10余名年轻民警身穿白色的隐蔽服，化身"林海雪人"，穿梭在冬季的茫茫林海雪原，打击盗伐盗猎，守护生态安全。 0:00 为了快速上山、下山，巡逻队配备了3辆雪地摩托，每位队员还配备了滑雪板。但在密林深处，队员们还是要靠双脚巡逻。 巡逻队巡护的这片林区位于东北虎国家公园的核心区域，这片辖区监测到的东北虎有20只左右，东北豹有40多只。巡逻队员不少是00后，每次巡逻，有着30 多年巡山经验的老民警张忠都会跟着，传授这群年轻人巡山经验。 汪清森林公安分局林海雪人巡逻队教官 张忠：不要分开，几个人都在一起。咱们走的时候，瞅瞅周围的树，看一看这树都有什么特征。 山林里随处可见动物在雪地上留下的足迹，一些不法分子会在附近布下猎夹、猎套。 总台记者 王诗杨：走了没多久，我感觉已经累得气喘吁吁了，才走了1公里多，我觉得好像走了五六公里了，真的很喘。我帽子里面已经全是汗了，这个帽 子已经汗湿了。巡逻队的队员们说，这才哪到哪，这才刚开始。 在树林的边缘，巡逻队就发现了猎套。 行走在 ...

脚踩雪板，顺坡而下，在洁白雪道上划出一条弧线……在浙江安吉云上草原滑雪场，来自上海的游客江 皖东正在练习单板滑雪。 "以前在南方难得见到大雪，想玩雪只能远赴北方。这几年长三角地区建起不少户外滑雪场，在家门口 就能体验冰雪运动，性价比更高了。"江皖东说。 冬日江南，寒意未消，冰雪经济热度持续攀升。从户外高山雪场到室内娱乐冰场，昔日"只可远观"的冰 雪体验，摇身变为南方民众新春休闲新宠。 在嘉兴市秀洲区，阿尔派妮(嘉兴)运动用品有限公司春节前仍在赶制新增滑雪服订单。 在浙江，参与冰雪运动的人群中，追求新鲜体验的年轻人、亲子家庭逐渐成为消费主力。上述雪场营销 负责人李扬介绍，场内游客多为首次滑雪的新手，雪场主打友好体验，"今年春节假期期间雪场及酒店 预订火热，叠加消费环境及米兰冬奥会等利好因素，预计迎来'滑雪过年'小高峰。" 冰雪运动也化身乡村振兴"热引擎"。连日来，丽水遂昌北斗崖滑雪场新雪季"开板"，吸引冰雪爱好者齐 聚体验。当地依托高海拔优势，打造"冬季滑雪+夏季避暑"四季旅游目的地；位于莲都区开潭村的南明 湖冰雪大世界则以室内场地为载体，融合滑雪、滑冰、娱雪，深耕"冰雪+游乐"新业态。 浙江省体育局数据显示， ...

2025年以来，"十五冬"场馆建设也进入关键期，我省灵活运用"省级投资+企业投资+赛区自筹+债券资 金"模式，统筹落实场馆及基础设施建设资金53.5亿元，不但保障沈阳王家湾冰上运动中心、抚顺龙岗 山雪上运动中心等重点场馆及配套设施建设，还兼顾了赛事需求与赛后可持续利用。 近年来，我省冰雪经济日渐升温，如何加大财政支持力度，把涉及旅游、体育、文化、制造、基础设施 等多个层面的系统工程做好，让"冷资源"火热，让"流量"变身"留量"？ "跳出'撒胡椒面'式的传统投入模式，转向聚焦重点、精准滴灌、全链布局的系统性支持。"日前，省财 政厅经建处处长王新宇告诉记者。2025年以来，省财政厅整合文旅体商等专项资金，推动形成覆盖冰雪 旅游、冰雪运动、场馆建设、冰雪装备、政府和金融协同的"五维"支持路径，支持我省构建冰雪经济高 质量发展的"四梁八柱"。 2025年6月，辽宁省文体旅产业专题招商活动期间，我省特别举行了"温泉""酒店""冰雪"主题项目签约 仪式，共签约15个项目，意向签约金额达73.18亿元。2025年，我省筹措1亿元支持冰雪旅游提质扩容， 重点支持品牌宣传、精品线路开发、旅游厕所改建等工作。2024—2025冰 ...

"以前在南方难得见到大雪，想玩雪只能远赴北方。这几年长三角地区建起不少户外滑雪场，在家门口 就能体验冰雪运动，性价比更高了。"江皖东说。 (新春见闻)冰雪经济"下江南" 成民众新春休闲新宠 中新社杭州2月15日电 题：冰雪经济"下江南" 成民众新春休闲新宠 作者 黄彦君 脚踩雪板，顺坡而下，在洁白雪道上划出一条弧线……在浙江安吉云上草原滑雪场，来自上海的游客江 皖东正在练习单板滑雪。 冬日江南，寒意未消，冰雪经济热度持续攀升。从户外高山雪场到室内娱乐冰场，昔日"只可远观"的冰 雪体验，摇身变为南方民众新春休闲新宠。 2026年2月初，浙江安吉云上草原滑雪场，教练指导游客滑雪。(受访者供图) 在浙江，参与冰雪运动的人群中，追求新鲜体验的年轻人、亲子家庭逐渐成为消费主力。上述雪场营销 负责人李扬介绍，场内游客多为首次滑雪的新手，雪场主打友好体验，"今年春节假期期间雪场及酒店 预订火热，叠加消费环境及米兰冬奥会等利好因素，预计迎来'滑雪过年'小高峰。" 冰雪运动也化身乡村振兴"热引擎"。连日来，丽水遂昌北斗崖滑雪场新雪季"开板"，吸引冰雪爱好者齐 聚体验。当地依托高海拔优势，打造"冬季滑雪+夏季避暑"四季旅游目的地 ...

国务院办公厅印发的《关于以冰雪运动高质量发展激发冰雪经济活力的若干意见》提出，为巩固和扩 大"带动三亿人参与冰雪运动"成果，以冰雪运动为引领，带动冰雪文化、冰雪装备、冰雪旅游全产业链 发展，推动冰雪经济成为新增长点。冰雪文化是冰雪经济产业链的重要组成部分，其发展水平直接影响 了冰雪经济的发展质量。可以说，冰雪文化是冰雪经济产业发展的养分和灵魂，它的健康发展将进一步 推动冰雪全产业内涵式发展。 筑牢产业融合根基 近年来，我国冰雪文化设施与服务体系不断完善，冰雪主题博物馆、非遗体验馆、冰雪文化中心等一批 文化设施相继投入使用。线上线下相结合的展示平台日益丰富，虚拟现实等新技术为冰雪文化传播开辟 了新途径。 冰雪文化活动呈现繁荣发展态势。全国各地举办的冰雪节庆会展、冰雪嘉年华、民俗展演、冰雪赛事等 活动层出不穷，形成了各具特色的冰雪文化品牌。这些活动不仅丰富了人民群众的精神文化生活，也为 冰雪经济发展营造了浓厚的文化氛围。 冰雪文化通过这些途径，将冰雪运动从单纯的体育活动提升为一种文化体验和生活方式。这种转变不仅 巩固了冰雪运动在冰雪经济中的引领地位，也为冰雪经济注入了更多的文化价值和精神内涵。 提升价值和竞争力 ...

（来源：上观新闻） 似乎没有悬念的单板滑雪女子U型场地技巧决赛，爆出米兰-科尔蒂纳冬奥会利维尼奥赛区的最大冷 门。 17岁的韩国少女崔佳恩凭借最后一跳获得90.25分的超高分，击败两届冬奥会冠军克洛伊·金，赢得这枚 金牌。美籍韩裔名将克洛伊·金在平昌冬奥会一鸣惊人夺得U型场地冠军时，也刚好是17岁。 17岁的韩国少女崔佳恩最后一跳一鸣惊人 克洛伊·金以第一跳得到的88分，获得银牌。在自己的最后一跳失败后，克洛伊·金主动拥抱了年轻的冠 军。她看着崔佳恩，眼里或许都是年轻时的自己。 更难能可贵的是，崔佳恩在第一次滑行时就受了伤。当完成第二个动作下落时，她的滑板磕到池沿，随 后重重摔倒在雪道上。崔佳恩无法动弹，现场医疗人员及时介入，并出动了担架雪橇。在比赛暂停数分 钟后，她勉强起身，自行滑下雪道，但在回出发区的路上已无力自己拿滑雪板，而由教练代劳。崔佳恩 第二轮滑行在第一个动作又告失败，一度考虑退赛。但最终，她在第三轮制造了奇迹。 崔佳恩首跳受伤，甚至现场出动了担架雪橇 三年前，崔佳恩第一次出现在公众视野中。她在第27届冬季极限运动会（Winter X Games）的超级U型 场地项目中夺得金牌，年仅14岁零2个月 ...

冰天雪地也是金山银山。以"冰雪+"为支点，冰雪经济不断撬动供需升级，催生出更多消费新场景、产 业新生态，带动区域发展。 冰雪运动成为新风尚，全民上冰、逐雪而行的热潮在各地涌动，释放冬日活力。中国制造在冰雪装备赛 道崭露头角，滑雪服、滑雪板等产品产销两旺，赢得更多海内外消费者青睐。"冰雪+文旅"深度融合丰 富消费供给，冰雪世界如梦似幻，冬日旅游热度不减，为推动地方经济发展注入新动能。 ——编者 （文章来源：人民日报） 冰雪之上，既有速度与激情的碰撞，更有民生与发展的交融。高标准的冰雪运动场馆、温馨周到的服务 保障，让人民群众的获得感、幸福感在冰天雪地间持续增强。 突破季节限定，打破地域局限，冰雪资源正通过创新开发与多元融合，源源不断转化为"热经济"，彰显 出中国经济发展的强劲韧性与澎湃活力。 ...

Group 1 - The 2026 Milan-Cortina Winter Olympics is expected to boost the Olympic economy and snow sports economy, leading to a surge in exports of sports goods from Zhejiang province, with an export value of 35.7 billion yuan in 2025, a year-on-year increase of 11.4% [2] - Various categories such as ice and snow equipment, professional training gear, and sports peripherals are experiencing strong demand, with Zhejiang companies leveraging technological innovation and quality control to expand overseas markets [2][3] - The Zhejiang Yuanjing Sports Goods Co., Ltd. has seen a significant increase in exports of ski goggles, with a 41.1% year-on-year growth to 69 million yuan in 2025, and anticipates a 61.8% increase in orders for ski goggles in 2026 due to the Winter Olympics [3] Group 2 - The overall export of sports goods from Zhejiang is accelerating, with companies like Zhejiang Jinnais Sports Goods Co., Ltd. reporting a nearly 40% increase in exports to Italy, reaching 330 million yuan in 2025 [4] - Zhejiang Shanait Sportswear is capitalizing on the snow sports consumption trend by launching functional products and aims to deepen its presence in the European market through international exhibitions [4] - The Hangzhou Customs has implemented supportive measures to help companies seize export opportunities in the sports economy, including facilitating customs clearance and enhancing quality control for products like ski goggles and boards [6]

Core Viewpoint - The article highlights the rapid growth of the ice and snow economy in China, particularly in Guangdong, where indoor snow venues are becoming popular during the Spring Festival, indicating a shift in consumer preferences towards winter sports and experiences [1][6]. Industry Growth - The national ice and snow industry is projected to exceed 1 trillion yuan by 2025 and reach 1.5 trillion yuan by 2030, with Guangdong playing a significant role in this growth [1][6]. - From 2016 to 2024, the scale of China's ice and snow industry increased from 364.7 billion yuan to 980 billion yuan, with an average annual growth rate of 21.09% [6]. Consumer Engagement - The 2024-2025 ice and snow season is expected to see consumer spending exceed 187.5 billion yuan, representing a growth of over 25% compared to the previous season [6]. - Guangdong is the third-largest source of ice and snow tourists in China, with major cities like Guangzhou and Shenzhen ranking among the top ten tourist source cities [6][7]. Venue Development - Guangdong has established over 30 ice and snow venues, with the largest indoor ski resort, Qianhai Huafa Ice and Snow World, attracting over 1.3 million visitors within four months of its opening [7][12]. - The "Tropical Snow Country" concept is being realized through these venues, which provide accessible skiing experiences for local residents and tourists from nearby regions [7][8]. Economic Impact - The ice and snow industry in Guangdong is interconnected with various sectors, including manufacturing, retail, and dining, creating a comprehensive service chain from ticket sales to equipment rentals [12][17]. - Guangdong is home to approximately 23,000 companies involved in ice and snow equipment manufacturing, accounting for over 25% of the national total [12][13]. Future Trends - The article suggests that the future of the ice and snow industry lies in diversifying revenue streams through "ice and snow+" business models, high-end customized services, and event-driven economies [17][18]. - There is a growing emphasis on integrating local cultural elements into ice and snow projects to enhance uniqueness and attract more consumers [18].