Core Viewpoint - The event aims to promote investment in Jilin City, particularly in the carbon fiber industry, leveraging the platform of the China International Supply Chain Promotion Expo [1][2]. Group 1: Event Overview - The 15th China-Northeast Asia Expo promotion meeting and investment conference for Jilin City's carbon fiber industry was held in Beijing on July 17 [1]. - The event attracted foreign and domestic business representatives, trade promotion associations, and entrepreneurs [1]. - A promotional video for the 15th China-Northeast Asia Expo was shown, highlighting the preparation status of the event [1]. Group 2: Investment Promotion - Jilin Province Trade Promotion Association emphasized its role in connecting government, enterprises, and international markets to enhance Jilin's openness and cooperation [2]. - The event featured Jilin Chemical Fiber Group as a representative of Jilin's new productive forces, showcasing both traditional fiber and strategic emerging carbon fiber industries [2]. - The aim is to facilitate advanced manufacturing and investment cooperation, contributing to the high-quality development of Jilin's carbon fiber composite materials industry [2]. Group 3: Product Display - The event included a product display area featuring artificial silk, acrylic fiber, bamboo fiber, carbon fiber, and composite products [1]. - Representative end-use applications of carbon fiber products were showcased, including drone propellers, bags, rackets, skis, bicycles, and terminal products [1].

Core Insights - The article highlights a shift in consumer behavior among young people in China, characterized by a blend of "refined poverty" and "emotional wealth," where individuals are willing to spend significantly on experiences while being frugal on everyday purchases [1] - The concept of "self-pleasure consumption" is gaining traction, with 46.28% of young consumers prioritizing personal enjoyment in their spending habits [1] - The article invites content creators to share their observations on new consumption trends and the evolution of consumer behavior leading into 2025 [1] Group 1: Changes in Consumer Behavior - Young consumers are increasingly willing to spend on emotional value rather than just price, indicating a shift from "cost-effectiveness" to "emotional value" [2] - Small purchases, such as coffee and collectibles, are being made to enhance happiness, reflecting a trend towards seeking joy in everyday spending [2] - The rise of "micro-vacations" suggests a new necessity for escapism, indicating a change in how leisure is perceived and consumed [2] Group 2: New Consumption Categories and Scenarios - The article discusses the emergence of new consumption categories, such as health-focused beverages, which are defining contemporary youth culture [3] - There is a notable shift in consumption scenarios, moving from indoor fitness to outdoor activities like cycling and camping, showcasing a broader lifestyle change [3] - The role of technology, including AI and big data, in influencing purchasing decisions is examined, questioning whether it leads to increased spending or more precise buying [3]

Group 1: Ice and Snow Economy Exhibition - The 34th Harbin International Economic and Trade Fair showcased the latest achievements and application scenarios of the ice and snow economy in Heilongjiang Province, emphasizing the theme "Ice and Snow Economy Empowering Longjiang" [1] - The exhibition featured traditional craftsmanship and innovative sports equipment, highlighting the province's rich ice and snow resources as a strong engine for local economic growth [1] Group 2: Company Innovations - Yichun Yongda Craft Co., Ltd. presented a 6-meter-long reindeer sled made from water ash wood, utilizing traditional craftsmanship without any metal nails, showcasing the integration of heritage skills into modern products [1] - Qianmao Xuelong Sports Equipment Co., Ltd. displayed lightweight snowboards made from carbon fiber, designed based on athlete data analysis to shorten adaptation time for athletes [3] - Seven Rivers Baining Shield Sports Equipment Technology Co., Ltd. introduced an upgraded high-end short track speed skating shoe, focusing on weight optimization and enhanced rigidity [5] Group 3: Technological Integration - Harbin Aiwei Technology Co., Ltd. set up a VR skiing experience area, enhancing user immersion through motion capture technology and promoting the digital transformation of ice and snow tourism [5][7] - The Heilongjiang Provincial Department of Industry and Information Technology is supporting the ice and snow equipment industry through policies aimed at technology innovation, industrial chain integration, and park construction [7]