Core Viewpoint - The recent land auction in Daxing District, Beijing, reflects a trend of rational pricing in the real estate market, with the winning bid significantly lower than previous transactions in the area, indicating increased supply and challenges in property absorption [1][4]. Group 1: Land Transaction Details - The DX04-0102-6038 plot in Xihongmen Town was sold for a base price of 1.904 billion yuan, with a floor price of 30,000 yuan per square meter [1][3]. - The land covers approximately 2.76 hectares with a planned above-ground construction area of about 63,500 square meters and a plot ratio of 2.3 [2][3]. - The site is strategically located between the Fifth and Sixth Ring Roads, near the planned subway Line 19 East Xihongmen Station, enhancing its accessibility [2][3]. Group 2: Market Context and Trends - The Xihongmen East area has seen a surge in land sales since 2020, with 10 residential plots auctioned, contrasting with the lack of new housing prior to that year [4][5]. - The recent auction price for the 6038 plot is approximately 28% lower than the price paid by China State Construction for a similar plot last year, indicating a downward trend in land prices amid market adjustments [1][6][7]. - The area is expected to benefit from the development of the Lize Business District and the Capital Business District, with the completion of the subway line projected to improve connectivity significantly by 2029 [3][6]. Group 3: Development Potential and Amenities - The 6038 plot is positioned to develop high-quality residential products due to its lower plot ratio and proximity to transportation infrastructure [2][3]. - The site will include 3,500 square meters of commercial facilities and is designed to integrate with the subway station, enhancing its appeal [2][3]. - The surrounding area boasts established amenities, including large commercial complexes, educational institutions, and healthcare facilities, contributing to a favorable living environment [2][3].

Core Viewpoint - The concept of "good housing" has become a central theme for promoting high-quality development in the real estate industry, with China Resources Land leveraging its 31 years of experience in Beijing to implement this vision through innovative practices and projects [1][9]. Group 1: Good Housing Standards - China Resources Land has introduced a new standard called "Three Goods and Twelve Advantages," focusing on good communities, good products, and good services, which includes twelve key scenarios such as vibrant neighborhoods and healing landscapes [4]. - The "good housing" standard is deeply rooted in customer needs and local culture, with the "Zhenlu" project in Haidian exemplifying this approach through extensive family consultations [4][5]. Group 2: Project Features and Design - The "Zhenlu" project is strategically located along the Qinghe River, integrating natural resources and local culture into its design, creating a luxury residence that offers premier views of Beijing's landscape [5]. - The project features a community center with year-round greenery and various amenities, serving as a social hub while embodying the essence of "good housing" [5][8]. Group 3: Market Response and Community Services - China Resources Land has opened seven real-life demonstration areas this year, showcasing the upgrade in living quality in Beijing and transforming initial designs into tangible experiences for customers [6][8]. - The company's community service brand "Run Biling" enhances the living experience by providing a warmer community life through professional operations and member benefits [8]. Group 4: Brand Strength and Future Outlook - With over 60 projects developed in Beijing and serving more than 100,000 families, China Resources Land has established itself as a key player in urban development and renewal [9]. - The company aims to continue focusing on high-quality product development and the "good housing" initiative, with plans for a new low-density villa project in the Shunyi Wenlu River area, setting a new benchmark for high-end residential living in Beijing [9].