2025年北京新房市场硝烟散尽，中建、中海两大巨头强势崛起。天朗房网数据显示，中国建筑与中海地 产两大巨头权益销售额双双突破300亿元，合计市场份额高达26.5%，断层领先；TOP20房企更是瓜分近 八成蛋糕，行业集中度再创新高。 克而瑞榜单则将中建系及中海地产进一步拆分后，中建智地以224.51亿元跃居权益金榜首，其与华润置 地、中海新城组成"200亿俱乐部"。与此同时，市场高度聚焦核心地块与高端产品，拿地能力与项目的 精准定位成为房企生存关键。这一关键趋势，在具体的市场数据和房企排名中体现得淋漓尽致。 中建智地"进位"，居北京权益销售额榜首 据天朗房网数据，2025年，北京新房商品住宅销售金额达2685.67亿元，同比增长1.7%，规模保持稳 定，市场份额的集中化趋势进一步增强。2025年销售金额TOP20企业抢占约77%的市场份额，同比增加 4.4个百分点；TOP10企业抢占约六成市场份额，同比增加2.6个百分点。 图/克而瑞 根据克而瑞榜单，2025年，中建智地、华润置地、中海新城三家权益销售额超过200亿，另外还有北京 中海、招商蛇口、建发股份、越秀地产、北京城建、中国金茂六家房企权益销售额超过10 ...

北京楼市正经历一场深刻的价值重构。 去年末，北京出台新一轮房地产优化政策，涉及社保年限调整、多子女家庭购房倾斜、房贷利率定价、公积金贷款首付比例等方面，精准发力优化调控措 施，试图在稳市场与防风险之间寻找更精细的平衡。 国家统计局数据显示，2025年11月一线城市新房价格环比下降0.4%，库存去化周期普遍拉长。在全国商品房销售面积同比仍处低位、购房者观望情绪浓 厚的背景下，北京市场的结构性机会却悄然显现——高端改善型、稀缺资源型产品逆市突围，成为少数能持续点燃市场热情的板块。 北京润园实景图 位于顺义后沙峪的北京润园，正是逆行的少数派之一。2025年12月5日，项目首次开盘即实现35亿元销售额，其后26日内，更是以超22亿元的网签金额， 一举夺得2025年12月北京商品住宅市场（普宅+别墅）成交金额与面积的双料销冠，成为别墅成交金额、面积、套数毫无争议的三冠王。 在持续性断层领先下，北京润园乘势而上，又开放了763㎡院墅全新样板间，以完整的空间叙事与生活场景，为市场递上一份新的"低密墅居新答案"。 重启中央别墅区 在北京，"土地即资产"的逻辑从未改变，尤其是在中央别墅区，土地断供的稀缺性被放大到极致。 201 ...

每一个楼花，都是独一无二的。这里是楼花网。 北京土拍的新鲜事，一宗接一宗。 | | | | | 2025北京土拍成绩单 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | | | 2025年北京土拍日历表 (截至2025.12.4) | | | | | | 125 을 | 地块名称 | | 24 07 | 45) | 用地（万 建面（万平） 平） | 起价 | 成交价 | 溢价 | 成交时间 | 成交企业 | | 1 | 13 1 | | 18 11 12 1 | 4.27 | 10.256 | 78 | 91.52 | 17.33% | 2025.1.2 | 华润+招商+中铁 | | 2 | | | | | | | | | | | | | 建发海号 | | 四元区 | 3 a 3 | 9.51 | 72 3 | 90.4 | 25.04% | 2025.1.2 | 建发展产 | | 3 4 | 中海丽泽参號院 | 治商零 | 天智能 UNE | 2.74 6.7 | 6.91 ...

Core Insights - Recently, China Resources Land achieved remarkable sales in two projects, generating over 15 billion in just two days, showcasing its strong market presence and operational capabilities [1][39] - The success is attributed to the high market recognition of its premium product line and effective marketing strategies [1][39] Group 1: Sales Performance - In Shanghai, the project "Lianqi Riverside" sold 122 units, generating 2.482 billion, marking it as the only successful launch in November [1][39] - In Shenzhen, the "Shenzhen Bay Lianxi" project set a new national record with sales exceeding 13 billion, including high-end units priced up to 330 million [1][39] - Overall, the two projects collectively sold over 15 billion within two days, highlighting the company's strong operational capabilities [1][39] Group 2: Marketing Strategy - China Resources Land held the first "Rui Partner Marketing Co-Creation Conference" in Sanya, indicating a significant marketing push [2][40] - The company is focusing on a co-creation model that involves customers deeply in the product development process, enhancing trust and collaboration [6][44] - The marketing strategy includes a new "City Channel Manager" team model, allowing partners to have a voice in the marketing process, thus creating a more collaborative environment [10][48] Group 3: Organizational Changes - The company has restructured its marketing teams, bringing in experienced professionals from other leading firms to enhance its marketing capabilities [17][56] - New management teams have been established for key projects, such as the newly formed Haitang Bay Company, which will focus on significant developments in Sanya [19][57] - The company is actively recruiting marketing talent across various regions, indicating a strong demand for skilled professionals in its marketing efforts [31][70] Group 4: Future Outlook - The "Rui Partner Marketing Co-Creation Plan" aims to expand its reach across the national real estate market, positioning it as a key player in the industry [13][52] - The company plans to make the co-creation conference an annual industry event, further solidifying its marketing strategy [13][51] - With a focus on performance-driven results, the company is poised for significant growth and transformation in the marketing landscape [32][72]

Core Insights - The impressive sales performance of China Resources Land in major cities during a period of industry adjustment is attributed to the synergy of brand, location, product, and service [1][20] Brand Strength - China Resources Land has a strong foundation built over 20 years, deeply integrated with urban development, particularly in Shenzhen Bay, where it has established significant landmarks and contributed to urban planning [2][4] - The company's approach is characterized by being a "co-builder" rather than a transient player in the real estate market, enhancing its brand value through long-term commitment to urban development [4][20] Location Advantage - The strategic locations of projects like Shenzhen Bay, Beijing's Wenyu River, and Shanghai's Huangpu River are highlighted, with each site offering unique ecological and urban benefits [4][14] - The projects are designed to integrate seamlessly with their surroundings, enhancing their appeal and value [4][12] Product Innovation - China Resources Land emphasizes a customer-centric approach in product development, focusing on understanding client needs before design [5][10] - The company employs a "respect" philosophy in its product offerings, ensuring that designs reflect the desires and lifestyles of residents [5][10] - Innovative features such as the "Five Unique Systems" in Beijing's Wenyu Garden cater to diverse family needs and enhance living experiences [10][19] Service Excellence - The company provides a comprehensive service system that extends beyond property handover, focusing on high customization and full-cycle service for homeowners [19][20] - Key service dimensions include personalized service, community engagement, and leveraging ecological resources to enhance living experiences [19][20] Industry Direction - The collective success of China Resources Land's premium projects signals a shift in the real estate industry towards quality competition, emphasizing the importance of respecting urban environments and customer needs [20]

Core Insights - The strong sales performance of China Resources Land in major cities like Shenzhen, Beijing, and Shanghai reflects a significant trend in the high-end real estate market, driven by brand strength, prime locations, product innovation, and exceptional service [1][21] Brand Strength - China Resources Land has established a deep-rooted presence in urban development over the past 20 years, enhancing its brand value through significant contributions to city planning and infrastructure [2][4] - The company's projects are seen as integral parts of urban development, fostering a sense of trust and value among customers [6] Location Advantage - The strategic positioning of high-end properties in exclusive areas is crucial, with China Resources Land focusing on unique natural, commercial, and cultural resources to create irreplaceable value [6][8] - Key projects like Shenzhen Bay and Beijing Runyuan are situated in prime locations that offer both luxury and accessibility to essential amenities [8][9] Product Innovation - The company emphasizes a customer-centric approach in product development, prioritizing understanding client needs before design [10][11] - Innovative features such as the "Five Unique Systems" in Beijing Runyuan cater to diverse family needs, enhancing the living experience [11] Cultural Integration - Projects like Shanghai Shilin Runyuan are designed to harmonize with historical urban landscapes, fostering a sense of cultural belonging among residents [12][14] Service Excellence - China Resources Land offers a comprehensive, high-end service model that extends beyond property delivery, ensuring ongoing value for homeowners [17][19] - The service framework includes personalized assistance, community engagement, and exclusive access to high-end events, enhancing the overall living experience [20] Conclusion - The collective success of China Resources Land's high-end projects is attributed to its commitment to quality, urban integration, and customer respect, setting a benchmark for the real estate industry [21]

Group 1 - Beijing Runyuan, a high-end project under China Resources Land, officially opened on December 5, 2025, achieving sales of 3.5 billion yuan on its first day, reflecting a combination of scarce resources, product strength, and market confidence [2][20][35] - On the opening day, two villas were signed online, with a total area of 960 square meters and an average transaction price of 94,500 yuan per square meter, which is approximately a 7% discount from the pre-sale price [5][26][33] - The project is located in the core area of Beijing's traditional "Central Villa District," adjacent to the ecological corridor of the Yonglu River, and features a low plot ratio of only 1.01, making it one of the lowest in Beijing [5][33] Group 2 - The product line of Beijing Runyuan includes villas ranging from 700 to 990 square meters, with total prices starting at 60 million yuan, and luxury options exceeding 100 million yuan [6][33] - The project is backed by a state-owned enterprise, which enhances its credibility and market appeal, particularly among high-net-worth individuals [16][20] - The competitive landscape in the Central Villa District is intensifying, with three projects from Maoyuan Real Estate—Yunji, Jingzhu, and Lizhu Tai—forming a strategic encirclement around Beijing Runyuan, indicating a robust competition [7][18][20] Group 3 - Maoyuan Yunji is positioned as an ecological villa project surrounded by a park, emphasizing low-density living and high-quality ecological resources [8][11] - Maoyuan Jingzhu focuses on traditional villa living with a mature lifestyle infrastructure, catering to high-net-worth families [12][13] - Maoyuan Lizhu Tai offers urban-style large flat apartments, providing a new option for buyers who prefer a city living experience within the Central Villa District [14][15] Group 4 - The Central Villa District remains a highly sought-after area in Beijing, characterized by its international amenities, ecological resources, and low-density land supply, which are critical factors driving demand [17][20] - The successful launch of Beijing Runyuan is seen as a starting point for a new round of value reassessment in the market, highlighting the enduring appeal of scarce assets [18][20] - The competition between state-owned enterprises like China Resources and local developers like Maoyuan is expected to elevate the overall value of the Central Villa District [16][20]

年末，北京住宅市场迎来供应集中放量。根据北京市住建委官网信息，2025年11月共核发12张普通住宅 预售许可证，覆盖海淀、朝阳、通州等7个区域，累计释放房源超3000套，其中6个为首次入市项目，为 市场注入新活力。从节奏看，11月27日成为关键节点，当日4个项目同步获批，单日释放1531套房源， 占当月总供应量近五成，形成阶段性供应高峰。值得关注的是，迫于年末销售窗口期压力，房企普遍加 快入市节奏，多个项目在取证次日便火速开盘，以期抢占市场份额。 改善房源占比近65% 北京市住建委信息显示，11月获证的12个项目包括龙湖恩祥·凌云颂(备案名：凌匀颂雅苑)、北京润园 (备案名：润榆园，连续领取两张)、中海玉華玖章(备案名：玉章苑)、懋源骊橒臺(备案名：琅橒园)、北 京隅·海岄(备案名：海岄雅苑)、中建壹品·海宸元境(备案名：海辰里)及安和雅苑等。 据统计，上述12张预售证共涉及3203套房源。其中，北京润园、北京隅·海岄、中海玉華玖章等7个项目 仅提供100平方米以上户型，所释放的改善房源已超2000套，占总房源量近65%。若计入其他项目中100 平方米以上的户型，改善型房源占比还将进一步提升。例如，同期入市的 ...

Core Viewpoint - The concept of "good housing" has become a central theme for promoting high-quality development in the real estate industry, with China Resources Land leveraging its 31 years of experience in Beijing to implement this vision through innovative practices and projects [1][9]. Group 1: Good Housing Standards - China Resources Land has introduced a new standard called "Three Goods and Twelve Advantages," focusing on good communities, good products, and good services, which includes twelve key scenarios such as vibrant neighborhoods and healing landscapes [4]. - The "good housing" standard is deeply rooted in customer needs and local culture, with the "Zhenlu" project in Haidian exemplifying this approach through extensive family consultations [4][5]. Group 2: Project Features and Design - The "Zhenlu" project is strategically located along the Qinghe River, integrating natural resources and local culture into its design, creating a luxury residence that offers premier views of Beijing's landscape [5]. - The project features a community center with year-round greenery and various amenities, serving as a social hub while embodying the essence of "good housing" [5][8]. Group 3: Market Response and Community Services - China Resources Land has opened seven real-life demonstration areas this year, showcasing the upgrade in living quality in Beijing and transforming initial designs into tangible experiences for customers [6][8]. - The company's community service brand "Run Biling" enhances the living experience by providing a warmer community life through professional operations and member benefits [8]. Group 4: Brand Strength and Future Outlook - With over 60 projects developed in Beijing and serving more than 100,000 families, China Resources Land has established itself as a key player in urban development and renewal [9]. - The company aims to continue focusing on high-quality product development and the "good housing" initiative, with plans for a new low-density villa project in the Shunyi Wenlu River area, setting a new benchmark for high-end residential living in Beijing [9].