Core Insights - The traditional textile and apparel industry is undergoing a critical period of intelligent transformation, driven by the integration of new information technologies as outlined in the "14th Five-Year Plan" for the textile industry [1] - The launch of the WarmTech winter collection by the company, along with a strategic partnership with Shengshu Technology to implement AI fitting functions, signifies a shift towards a technology-driven approach in redefining business menswear [1][2] Product Development - The company has evolved from focusing solely on "elasticity" to introducing WarmTech technology, addressing winter wear challenges for business men [2] - The WarmTech technology features a dual temperature-locking system inspired by polar bear fur and beech fiber, achieving a hair density of 12,000 hairs/cm, with each shirt containing 200 million fine hairs [2] - The product line includes various tiers such as the "light luxury" and "high luxury" versions, incorporating materials like highland cashmere and 6A silk, redefining the value of winter shirts [2] Technological Innovation - The introduction of AI fitting technology represents a digital revolution in the customer experience, allowing users to upload photos for realistic fitting simulations [3] - This innovation aims to reduce return rates in the apparel e-commerce sector by providing high-fidelity simulations, addressing a significant pain point in online shopping [3] Brand Philosophy and Global Strategy - The company's "elastic culture" transcends fabric technology, promoting a lifestyle philosophy that emphasizes freedom and ease in both life and social interactions [4][5] - The brand's strategic approach combines product innovation with cultural values, positioning itself as a resonant entity for modern elite men [4] - The company has successfully translated its "elastic philosophy" into global markets, achieving sales in 56 countries and reaching 1 million business elites [5] Industry Transformation - The ongoing digital economy and global market integration highlight the competitive strength of Chinese brands in high-end manufacturing [5] - The company's advancements in technology and user experience reflect a broader transformation in the apparel industry, moving beyond mere material choices to encompass comprehensive value in how clothing is worn and experienced [5]

Core Insights - The article discusses the emergence of the Chinese men's clothing brand, Ouding, which aims to break the traditional low-cost export model by leveraging technology and emotional value to penetrate the global mid-to-high-end market [1][2] - Ouding's founder, Zhu Jiayong, emphasizes the need for Chinese apparel companies to transition from a profit-driven approach to a brand-driven strategy for sustainable international growth [1] Group 1: Company Strategy - Ouding is positioned as a new generation men's clothing brand that focuses on technological innovation and emotional value to differentiate itself in the global market [1] - The company has achieved over 50% annual revenue growth in recent years, supported by a robust supply chain and a large dataset of Chinese elite men's body shapes collected through thousands of fitters [1] Group 2: Market Approach - Ouding adopts a localized development strategy for overseas markets, recognizing the cultural diversity and multi-generational aspects of these regions [2] - The brand aims to build trust and user loyalty in international markets by utilizing technology as a key driver and providing emotional value that resonates with consumers' social and emotional needs [2]

欧定希望AI能力可以帮助品牌在海外市场取得成功。在现有数据基础上，欧定在海内外回收十万件衬 衫，通过AI算法模型不断调整，致力于为海外用户提供更合体满意的定制设计方案。 朱家勇表示，欧定选择科技作为出海名片，是因为有像华为、DeepSeek这样的公司让世界认识到中国 的"科技"实力。所以欧定也选择用科技打开市场，让AI这样的新质生产力帮助品牌在海外建立起品牌信 任和用户忠诚。"这种信任感，也是中企'出海'获取新增量的起点。" 本报讯(记者袁传玺)8月8日，2025(第十九届)中国品牌节正式开幕。在"AI引擎，全球共振"高峰对话环 节，欧定头等舱高弹衬衫品牌创始人朱家勇受邀与中国传媒大学广告与品牌学院院长赵新利、中央电视 台品牌顾问李光斗、匹克品牌创始人许景南等嘉宾同台论道，探寻中国品牌出海新航道。 会上，朱家勇结合欧定作为新一代男装品牌的出海实践，分享了如何以技术创新+情绪价值双轮驱动， 打破中国服装企业低价出海路径，进军全球中高端市场的经验与思考。 朱家勇在中国品牌节对话环节中表示，中国服装公司在海外依然普遍处于"拼利润"阶段。"以Shein、 Temu等平台为代表的热销商品价格区间仅为9至24美元，比ZA ...