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销量破65万辆的转型密码,北汽福田2025高质量发展实践
在能源结构转型、技术迭代加速与全球格局重塑的交织影响下,商用车行业竞争已远不止于销量数字的 攀升,更体现在企业对战略的前瞻布局、对产业的深刻洞察以及体系化运营能力的构建上。2025年,北 汽福田以全年销量超65万辆、同比增长5.9%的表现硬核收官,其不仅稳居商用车行业第一,更通过一 系列战略发布、技术突破与市场开拓,反映企业在复杂环境中的稳健韧性,展现出从"规模扩张"向"价 值创造"转型的清晰路径。 全球布局纵深推进,从"走出去"到"走进去" 2025年,北汽福田海外销量达16.5万辆,同比增长7.2%,全球化经营成效卓著。这一成绩的背后,是 其"全面国际化"战略持续深化的结果——企业正实现从产品贸易到本地化运营,再到全球价值链整合的 系统性跃迁。 观察其全球布局,北汽福田在产能、市场与品牌层面多点落子。在产能布局上,泰国工厂第2000辆重卡 下线,巴西工厂第1200万辆下线及首条中国商用车生产线投产,标志着中国制造标准与体系能力稳步输 出;市场拓展方面,与沙特签署属地化工厂备忘录、客车首进利比亚市场等举措,体现了对中东、北非 等新兴区域的持续深耕;品牌塑造上,通过亮相香港车博会、德国UITP峰会等国际舞台, ...
500辆新能源重卡大单敲定 谁家车?
第一商用车网· 2025-06-26 04:18
Core Viewpoint - The strategic cooperation between Foton Auman and Chengtai Leasing marks a significant step towards enhancing green logistics, with a commitment to procure 500 units of Auman's new energy heavy trucks in 2025 [1][7]. Group 1: Partnership Significance - Chengtai Leasing's Deputy General Manager Xu Zhaoqian praised Foton Auman as a leading manufacturer in the medium and heavy commercial vehicle sector, highlighting the successful delivery of 50 new energy heavy trucks in the first half of 2025 as a testament to their customer-centric service philosophy [2][3]. - Foton Auman's Marketing Vice President Liu Gang emphasized the importance of strong partnerships in the early stages of their operational leasing business, expressing optimism for a mutually beneficial future with Chengtai Leasing [3][5]. Group 2: Strategic Collaboration Details - The signing ceremony was preceded by a meeting where both parties discussed key areas such as regional cooperation, channel strategies, procurement processes, and after-market support, leading to a consensus on future collaboration [7]. - The partnership aims to leverage Foton Auman's extensive network across 30 core channels in 12 provinces to effectively implement operational leasing services [7]. - The collaboration is expected to foster innovation in business models and accelerate the promotion of new energy heavy trucks, providing customers with efficient, green, and hassle-free logistics solutions [7][9].