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销量破65万辆的转型密码,北汽福田2025高质量发展实践
在能源结构转型、技术迭代加速与全球格局重塑的交织影响下,商用车行业竞争已远不止于销量数字的 攀升,更体现在企业对战略的前瞻布局、对产业的深刻洞察以及体系化运营能力的构建上。2025年,北 汽福田以全年销量超65万辆、同比增长5.9%的表现硬核收官,其不仅稳居商用车行业第一,更通过一 系列战略发布、技术突破与市场开拓,反映企业在复杂环境中的稳健韧性,展现出从"规模扩张"向"价 值创造"转型的清晰路径。 全球布局纵深推进,从"走出去"到"走进去" 2025年,北汽福田海外销量达16.5万辆,同比增长7.2%,全球化经营成效卓著。这一成绩的背后,是 其"全面国际化"战略持续深化的结果——企业正实现从产品贸易到本地化运营,再到全球价值链整合的 系统性跃迁。 观察其全球布局,北汽福田在产能、市场与品牌层面多点落子。在产能布局上,泰国工厂第2000辆重卡 下线,巴西工厂第1200万辆下线及首条中国商用车生产线投产,标志着中国制造标准与体系能力稳步输 出;市场拓展方面,与沙特签署属地化工厂备忘录、客车首进利比亚市场等举措,体现了对中东、北非 等新兴区域的持续深耕;品牌塑造上,通过亮相香港车博会、德国UITP峰会等国际舞台, ...
720马力燃气重卡新标杆!这一“猛将”重磅登场
第一商用车网· 2025-12-08 12:53
打破燃气车动力桎梏 突破燃气重卡性能新标杆 当前物流行业加速效率升级,在高时效、长途干线、绿通运输、冷链物流、普货集散等核心 场景中,大马力、高可靠、低能耗产品已成市场主流,行业发展也从 "单一场景适配" 迈入 "全场景智能高效协同" 新阶段。欧曼在大马力燃气车领域早有积淀,此前推出的欧曼 15N 燃气车,凭借燃气超级动力链 5.0 实现动力响应与节气性能的双重领先,更以全场景适配 性与历经极端工况验证的高可靠性获得市场广泛青睐,已在市场形成强大口碑与领先地位。 此次欧曼银河 16N 大马力燃气车的问世,正是基于 15N 燃气车的成功经验进行深度迭代 升级与全面性能突破,以精准匹配长途干线、绿通运输、冷链物流、普货集散等多元运输场 景的产品实力,实现动力表现与运营经济性的最优平衡,既是对物流行业 "降本提效" 双重 需求的精准呼应,更是欧曼对大马力燃气车技术路线的持续深化与场景覆盖的进一步拓展。 目前,欧曼银河16N大马力燃气车共推出欧曼银河9和欧曼银河7两款车型,以超强产品实 力重塑燃气重卡性能标准,搭载旗舰级动力总成实现最高720马力的超强动力储备,不仅充 分满足物流行业对大马力车型的核心需求,更再次树立 ...
欧曼重卡10月销售破万辆 牵引/载货双线发力 新能源飙升3倍 | 头条
第一商用车网· 2025-11-04 08:25
Core Viewpoint - The article highlights the strong performance of Ouman heavy trucks in October, continuing the robust growth trend observed throughout the year, with significant increases in sales across various segments, including traditional and new energy vehicles [1][11]. Group 1: Sales Performance - In October 2025, Ouman heavy truck sales reached 13,952 units, a year-on-year increase of 146.7%, with Ouman heavy trucks alone surpassing 10,000 units sold, marking a 184.7% increase [1][2]. - The sales of 12-18 ton heavy trucks saw a substantial growth of over 300%, with market share also increasing [1]. - New energy heavy truck sales skyrocketed by 366.3% year-on-year, indicating a strong market presence [1][8]. Group 2: Traction Vehicles - Ouman heavy trucks maintained a positive trend in the traction vehicle sector, achieving a 9.9% month-on-month increase and a 184.7% year-on-year increase in sales [2]. - The Ouman Galaxy 9 and Galaxy 7 models led the high-end fuel vehicle segment, maintaining the top sales position in the automatic transmission market [2]. Group 3: Gas Vehicles - Ouman's gas traction vehicles experienced a remarkable year-on-year increase of 513.3% and a month-on-month growth of 32.9%, reflecting both sales and market share improvements [4]. - The growth in gas vehicle sales is attributed to the economic advantages of natural gas over diesel and Ouman's strategic product positioning in the gas heavy truck market [4]. Group 4: Cargo Vehicles - In the cargo vehicle segment, Ouman heavy trucks saw an increase in both sales and market share in the 12-18 ton category, driven by the successful launch of the Galaxy 3 model [6]. - The Galaxy 3 model has quickly gained popularity due to its high cost-performance ratio, contributing significantly to overall sales growth [6]. Group 5: New Energy Vehicles - Ouman's new energy heavy truck sales surged by 366.3% year-on-year, with a cumulative increase of 283.6% from January to October 2025 [8][10]. - The Galaxy series of new energy vehicles has been pivotal in driving sales growth, with significant deliveries contributing to market penetration [10]. Group 6: Market Outlook - Overall, Ouman heavy trucks have demonstrated a "multi-point flowering, steady growth" trend in October, achieving positive progress across traction vehicles, cargo vehicles, and new energy segments [11]. - The company is positioned to potentially achieve significant sales and ranking breakthroughs in the final months of 2025 [11].
“银河+星辉”双品系发力,欧曼重卡9月销量大涨167%,全面领跑行业! | 头条
第一商用车网· 2025-10-09 10:29
Core Viewpoint - In the "golden September" of 2025, Foton Auman stands out as the leading player in the heavy truck market, showcasing remarkable sales growth and market performance [1][2]. Sales Performance - In September 2025, Foton Heavy Truck sold 13,500 units, a year-on-year increase of 137%, with Auman heavy trucks accounting for nearly 10,000 units, marking a 167% increase compared to the previous year. This growth rate exceeds the overall heavy truck market growth by 85 percentage points [3][5]. - From January to September 2025, Foton Heavy Truck achieved cumulative sales of 104,000 units, a 95% year-on-year increase, while Auman heavy trucks sold 64,000 units, up 86% year-on-year, significantly outperforming the overall market growth of 20% [5]. Product Strategy - Foton Auman's strong performance is attributed to its "dual product line strategy" of "Galaxy + Starry," which effectively addresses diverse market needs through differentiated product positioning [5][7]. - In the tractor segment, Foton Auman maintained a strong presence, selling over 50,000 units from January to September 2025, achieving over 60% growth and capturing nearly 13% market share, an increase of about 4 percentage points from the previous year [7][8]. New Energy Segment - The new energy heavy truck market is expanding, with Foton Auman selling nearly 14,000 units of new energy heavy trucks from January to September 2025, a nearly threefold increase year-on-year, capturing close to 9% market share [12][14]. - The Auman Starry pure electric tractor has gained popularity, featuring a 600 kWh battery with a range exceeding 350 kilometers, and has seen significant sales since its launch [14][15]. Conclusion - Foton Auman's dual-platform strategy, encompassing both traditional and new energy vehicles, positions it strongly in the heavy truck market, indicating a promising outlook for the remainder of 2025 [15].