Core Viewpoint - The article highlights issues faced by consumers when purchasing plants through live-streaming platforms, emphasizing the need for integrity in business practices and better consumer protection measures [1][2][3][4]. Group 1: Consumer Experiences - Consumers have reported receiving plants that do not match the descriptions provided by sellers during live streams, leading to dissatisfaction and calls for more honest business practices [1]. - Specific cases include discrepancies in plant appearance and size, with consumers receiving plants that are not as promised, such as a plant with green leaves instead of the advertised pink ones [1]. - Some consumers faced challenges when trying to return or exchange plants, with sellers providing unreasonable excuses or delaying the process under the guise of offering care instructions [1][2]. Group 2: Business Practices - The article discusses the lack of standardization in plant sales, as each plant is unique, making it difficult to ensure that what is shown during a live stream matches what is delivered [3]. - Suggestions for improving business practices include clearer and more specific after-sales commitments from sellers, such as a policy for replacing plants that die within a certain timeframe [3]. - The need for integrity in business operations is emphasized, as the current market allows for fraudulent practices due to a lack of consumer knowledge about plant care [3]. Group 3: Platform Responsibilities - Online shopping platforms are urged to take greater responsibility by implementing stricter entry requirements for sellers and conducting dynamic audits based on seller performance [4]. - Platforms should monitor seller ratings and take action against those with high complaint rates to protect consumer rights more effectively [4].

Core Viewpoint - The article highlights consumer complaints regarding the purchase of plants through live-streaming platforms, emphasizing issues such as misleading product representations, poor after-sales service, and difficulties in returns and exchanges [1][2][3]. Group 1: Consumer Complaints - Consumers have reported receiving plants that do not match the descriptions provided by live-stream hosts, leading to dissatisfaction and calls for better business integrity [1]. - Specific cases include discrepancies in plant height and appearance, with consumers receiving different varieties than what was promised [1][2]. - After-sales support is often inadequate, with merchants providing unreasonable excuses to deny refunds or exchanges [1][2]. Group 2: Industry Practices - The industry faces challenges in standardizing plant sales due to the unique nature of each plant, making it difficult to ensure that what is shown in live streams matches what is delivered [3]. - Suggestions for improvement include clearer and more specific after-sales commitments from merchants, such as a policy for replacing plants that die within a certain timeframe [3]. - The need for integrity in business practices is emphasized, as the lack of standardization allows unscrupulous merchants to exploit consumers [3]. Group 3: Platform Responsibilities - Online shopping platforms are urged to take greater responsibility by implementing stricter entry requirements for merchants and conducting dynamic audits based on customer feedback [4]. - Platforms should actively monitor merchant performance and take corrective actions when high rates of complaints or returns are detected [4].