货不对板、虚假承诺、售后拖延、退换困难……一些读者近日来信反映，在直播间网购绿植遭遇不愉快 经历，呼吁从业者诚信经营，维护消费者权益。 "主播说所有货都是直播间品相，拿到手却根本不是。"网友"爱植物的发福蝶"说，自己在某网购平 台"南艺花卉"直播间购入一株彩叶芋，主播明确承诺发货植株叶片已显现粉色，但收货后都是绿叶。 无独有偶，网友"T婷T"在"桔桔的美丽花园"直播间下单南天竹盆栽，收货后实测高度110多厘米，而主 播承诺高度在120至150厘米。 一些直播间还存在利用外形相似的植物品种误导消费者的情况。网友"日向雏菏"曾在"幸福花卉"直播间 购买品种为歌姬的枫树苗，"感觉苗情不错，就又去回购。"但回购时，正值商家在夜里直播。"当时直 播间光线不好，有点看不清楚，加上主播误导，我错选了价格较低的品种为希拉蕊的枫树苗。"直到次 年枫树苗长大，网友"日向雏菏"才发现其中问题。 最终，在平台介入之下，商家赔偿15元，金额仅为植物价格的1/10。 网购绿植怎样更省心？"直播间选购绿植，'所见即所得'非常重要。"在"浇浇植物超市"创始人吴家凡看 来，主播展示的是什么，发货的就是什么，做到这点就能防止虚假承诺、货不对板。 ...

Core Viewpoint - Qingzhou has evolved into a significant hub for tropical plant cultivation, leveraging its historical strengths in the flower industry to meet the diverse preferences of different generations, particularly the younger demographic [1][4]. Group 1: Industry Development - The total output value of tropical plants in Qingzhou has surpassed 1 billion yuan [3]. - Qingzhou is recognized as the "Hometown of Flowers" in China, previously accounting for 80% of the country's succulent plants and being a major production area for various flowers [3]. - The city has developed a unique "farmer + enterprise" model, combining the expertise of experienced farmers with the capabilities of enterprises [3][19]. Group 2: Market Trends - The popularity of tropical plants, such as the white monstera, has surged among young consumers, leading to a significant increase in cultivation in Qingzhou over the past five years [2][11]. - The first tropical plant exhibition held in Qingzhou attracted over 100 domestic exhibitors and more than 60 international exhibitors, showcasing the city's growing influence in the tropical plant market [5][6]. Group 3: Key Players - Hao Jian, known as the first person in Qingzhou to cultivate tropical plants, successfully introduced the white monstera, which significantly impacted the local market [2][9]. - Wang Xinguo, president of the Qingzhou Flower Association, emphasized the need for Qingzhou to transition from merely a planting base to an international platform for tropical plant cultivation, technology exchange, and trade [6][11]. Group 4: Technological Advancements - Companies like Qianhui Qianzi have made significant progress in breeding techniques for tropical plants, such as the colorful taro, which is expected to become a major revenue source [23]. - The long-term investment in breeding and technology has allowed Qingzhou to maintain a competitive edge in the tropical plant sector, with a focus on developing new varieties [26][28]. Group 5: Economic Impact - Local farmers can earn between 200,000 to 300,000 yuan annually from flower cultivation, significantly higher than other crops [20]. - The rapid entry of farmers into the tropical plant market has led to price adjustments, demonstrating the dynamic nature of the industry [21]. Group 6: Future Outlook - Qingzhou aims to become a national and international center for tropical plants, focusing on variety innovation and expanding its market influence through e-commerce [38].

Core Insights - The tropical plant industry in Qingzhou has rapidly developed, with a total output value exceeding 1 billion yuan, becoming a significant hub for tropical plant cultivation in China [2][10] - Qingzhou's unique advantages include a rich history in flower cultivation, experienced farmers, and a strong infrastructure that supports the growth of the tropical plant market [13][17] Industry Development - The first tropical plant exhibition in Qingzhou was held in April 2025, featuring over 50 domestic exhibitors and more than 60 international exhibitors, aiming to position Qingzhou as an international platform for tropical plant cultivation and trade [2][6] - The local association, Qingzhou Flower Association, plays a crucial role in promoting the tropical plant industry and facilitating international exchanges [2][6] Market Trends - The popularity of tropical plants, particularly among younger consumers, has led to a surge in cultivation and sales, with notable species including the white turtle plant, which can fetch prices between 1,000 to 1,500 yuan per leaf [4][5] - The market has seen significant price fluctuations, with some rare varieties like "焦叶橙柄锦" experiencing dramatic price increases and subsequent declines [7][9] Entrepreneurial Initiatives - Local entrepreneurs like Hao Jian and Cai Zeming have successfully tapped into the tropical plant market, leveraging social media platforms for marketing and sales [3][5][8] - The business model in Qingzhou involves collaboration between experienced farmers and enterprises, allowing for rapid production and market responsiveness [9][13] Technological Advancements - Companies like Qianhui Qianzi have made strides in breeding new varieties of tropical plants, such as colorful taro, showcasing Qingzhou's technical capabilities in the industry [11][12] - The region's favorable climate and infrastructure have enabled efficient temperature control and cultivation practices, further enhancing its competitive edge in the tropical plant sector [13][17]

Core Insights - The article highlights the growing trend of "emotional consumption" among young people in China, where nearly 30% of respondents engage in spending to achieve emotional satisfaction, reflecting a shift towards valuing emotional benefits over traditional product value [1][5]. Group 1: Emotional Consumption Trends - Young consumers are increasingly drawn to products that provide emotional value, such as stress-relief toys, personalized gifts, and immersive experiences like concerts and interactive performances [1][5][11]. - Sales of stress-relief toys have surged, with one store reporting over a 50% increase compared to the previous year [1][7]. - Unique experiences, such as creating personalized comics, have become popular, indicating a shift towards experiential purchases [3][5]. Group 2: Market Opportunities - The rise of emotional consumption has led to new business opportunities, prompting companies to pivot towards products that cater to emotional needs, such as stress-relief toys and personalized services [7][11]. - The demand for unique and personalized items, including decorative plants, is also on the rise, with specific products like the "龟背竹" and "彩叶芋" becoming popular among urban consumers [9][11]. Group 3: Future Directions - Experts suggest that to transition from "spending for happiness" to "enjoying the act of spending," there is a need to enhance the supply of emotional consumption products and promote a rational consumption mindset [13]. - The emotional consumption trend is evolving from individual choices to a broader social movement, creating new job opportunities in design and customization [11][13].

Core Viewpoint - The rise of "emotional consumption" among young consumers is driving the demand for innovative products that alleviate anxiety and provide emotional companionship, leading to a vibrant new market segment [1][10]. Group 1: Market Trends - In Jinan, the "emotional consumption" area in shopping malls is particularly popular, with products like "squeeze toys" attracting significant attention [3]. - In Shanghai, stores featuring colorful decor and unique products with personalized slogans are drawing young consumers, indicating a shift towards more engaging retail experiences [6]. - The popularity of personalized experiences, such as creating custom "four-panel" comics for 99 yuan, highlights the demand for unique emotional products [8]. Group 2: Sales Growth and Opportunities - Data from Xiaohongshu shows that the number of posts related to emotional products like aromatherapy and stress-relief toys has increased over 400 times in the past three years [10]. - Taobao reports that in 2024, spending on emotional value and interests has become the primary reason for young consumers' purchases, with sales of customized items like hand-drawn portraits and unique pillows rising over 50% [10]. - The surge in demand for stress-relief products has created new growth opportunities for businesses and farmers, with a notable increase in the registration of related companies [10][17]. Group 3: New Careers and Innovations - The trend of emotional consumption is not only transforming the market but also giving rise to imaginative new professions, such as stress toy designers and "doll modification" specialists [19][21]. - A young designer transitioned from crafting traditional art to creating stress-relief toys, successfully launching over 30 popular products [19]. - The "doll modifier" profession has gained popularity, with individuals like Huang Ting training hundreds of students in doll customization, reflecting the growing interest in this niche market [21][23].