一股"沉浸式国风"的旅行热潮，正在马年春节期间席卷南北。 从燕赵腹地的正定古城，到河洛之畔的隋唐洛阳城，人们不再满足于走马观花的"看景"，而是身着汉 服、步入历史，在灯火阑珊处与千年文明击掌相和。 同样火爆的还有餐饮市场。在正定古城里，各类小吃摊位前人头攒动，大多数餐厅和咖啡奶茶店春节期 间都正常营业。"除夕开始，我们的茶饮销量较平日都翻倍增加。"在正定县大十字街口的一家全国连锁 的奶茶店，一位店员告诉记者，一般周末，店里每天销售300杯左右茶饮，春节期间每天都要卖七八百 杯。 在正定古城里"古韵"迎新春 "九楼四塔八大寺"布局精巧，"二十四座金牌坊"巧妙点缀，历经1600多年岁月沉淀，位于石家庄北部的 正定古城，被誉为"古建艺术宝库"。在6.6平方公里范围内，正定汇聚着10处"国保"、8处"省保"、25 处"县保"。近年来，这里正在成为许多人的文旅热门打卡地。 马年新春，正定古城以"古韵国风贺新春正定古城过大年"为主题，推出了25项、百余场文商体旅融合活 动，用灯火、非遗、演艺、冰雪、美食与乡韵，让八方游客在千年古城里沉浸式体验浓浓的年味。 来到正定，首先感受到的是浓浓的"人气"。2月20日，记者在正定南城 ...

Core Viewpoint - The tourism and cultural development in Shijiazhuang is experiencing significant growth, focusing on enhancing visitor experiences and integrating cultural heritage with modern attractions to create a vibrant city that attracts tourists and fosters local pride [2][11]. Group 1: Development Initiatives - Shijiazhuang is leveraging urban renewal opportunities to transform old industrial sites into cultural and commercial hubs, enhancing the city's appeal and functionality [4][6]. - The city aims to create a comprehensive tourism framework that includes various cultural and recreational zones, integrating natural landscapes and historical sites to enhance visitor engagement [6][11]. Group 2: Cultural and Tourism Integration - The city is promoting a blend of cultural heritage and modern tourism experiences, such as immersive night tours at historical sites, to attract a diverse range of visitors [9][10]. - Shijiazhuang is focusing on high-quality tourism product development, aiming to meet new consumer trends in deep experiences and leisure travel [9][10]. Group 3: Community Engagement and Cultural Preservation - Initiatives are in place to engage the community in cultural activities, such as workshops for traditional crafts, enhancing public participation in cultural heritage [7][8]. - The city is committed to improving public cultural services and creating spaces for cultural exchange, thereby enriching the community's cultural life [7][8]. Group 4: Future Goals and Strategies - By 2026, Shijiazhuang plans to deepen the integration of culture and tourism, enhancing its reputation as a music city and hosting large-scale cultural events to attract visitors [9][10]. - The city is developing an international marketing strategy to promote its tourism offerings, aiming to increase both domestic and international visitor numbers [10][11].