武商集团（000501）(000501.SZ)2024年年报出炉。 新襄阳武商MALL定位中高端客群，打造购物、餐饮、社交、娱乐等"一站式"服务的新地标，将聚焦首 发经济，落地武商会员店，引进国际国内知名品牌，重点培育"年轻力""她经济"等。该项目预计2025年 开工建设，2027年底开业迎宾。经测算，预计在开业后15年运营期内实现总营业收入45.16亿元，总成 本为29.63亿元，EBITDA(息税摊销折旧前利润)15.53亿元，税前利润12.92亿元，税后利润9.69亿元，静 态回收期(不含建设期)11.9年，财务内部收益率IRR为11.4%。 "2024年12月，中央经济工作会议提出"积极发展首发经济"。作为"中国商业第一股"，"首店"已成为武 商集团的一个重要标志。2024年，武商集团共引进151家首店、举办212场首展、首发750个商品，梵克 雅宝Perlee华中首展、名创联名Chiikawa限时快闪武汉首展、小米"性能魔王无惧挑战"全国独家展等"首 展"落地武商集团。武商集团透露，公司将积极推动创新，通过新的技术、新的产品、新的场景、新的 服务等吸引目标消费者，引领消费潮流，提振消费信心。 年报明 ...

Core Insights - The company reported a revenue of 6.7 billion yuan for 2024, a decrease of 6.6% year-on-year, while net profit attributable to shareholders increased by 3.31% to 216 million yuan [1] - The company is focusing on self-operated businesses and innovative marketing models to create new performance amidst industry challenges [1] - The gold jewelry segment achieved sales of nearly 2 billion yuan in 2024, with the establishment of the proprietary brand "Wushang Gold" contributing 70 million yuan in sales [2] Financial Performance - For 2024, the company achieved a net profit of 216 million yuan, with a significant increase of 66.83% in net profit excluding non-recurring gains and losses, reaching 138 million yuan [1] - The company’s new projects, Wushang Dream Times and Nanchang Wushang MALL, have high depreciation costs impacting net profit [2] - The customer traffic for Wushang Dream Times exceeded 40 million, marking a 5% increase year-on-year [2] Strategic Initiatives - The company plans to explore diversified business models by leveraging Jiangtun Data Science Company to monetize data assets and enhance product incubation capabilities [3] - There is a focus on integrating new technologies such as artificial intelligence in shopping center scenarios and developing new economic sectors like second-hand economy and green low-carbon economy [3] - The company aims to innovate marketing models around emerging economic trends such as "event economy," "pet economy," "baby economy," and "silver economy" [3] Market Outlook - The commercial landscape in Wuhan is expected to see significant growth with the introduction of multiple new commercial entities and projects scheduled to open in 2025 [3] - The competitive environment in Wuhan's commercial sector is anticipated to intensify with the upcoming launch of large-scale projects like Wuhan SKP and Wuchang Vientiane City [3]