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湖北打造世界知名文化旅游目的地 培育万亿元级产业底气何在
Jing Ji Ri Bao· 2025-12-08 07:48
Core Insights - The article emphasizes the strategic development of Hubei as a world-renowned cultural tourism destination, aiming to elevate its cultural tourism industry to a trillion-yuan level [1][2][4] - Hubei's rich natural landscapes and cultural heritage are highlighted as key assets in transforming the region into a competitive cultural tourism hub [1][2][5] Industry Development - Hubei has seen its tourism revenue surpass 7000 billion, 8000 billion, and 9000 billion yuan in recent years, with expectations to exceed 1 trillion yuan this year [2][5] - The province's cultural tourism development is supported by the "Seven Strategies" aimed at boosting the central region's growth, with cultural innovation being a core focus [3][4] Key Attractions and Initiatives - The "Wudang Dream" immersive performance has generated over 30 million yuan in revenue since its opening, significantly enhancing nighttime tourism and local accommodation rates [3][9] - Hubei is developing two major cultural tourism axes, "Shenwu Gorge" and "Chihong Red," to integrate and promote its cultural resources effectively [5][6] Technological Integration - The province is leveraging technology to enhance visitor experiences, such as VR projects that allow for interactive engagement with historical artifacts [7][10] - The focus on immersive experiences aims to shift from mere sightseeing to deeper engagement with cultural narratives [8][9] Cultural Heritage and Branding - Hubei is committed to preserving and promoting its cultural heritage, with initiatives like the "Cloud Dream Has Joy" series generating significant visitor engagement and revenue [11][12] - The integration of cultural elements into tourism products is seen as essential for enhancing the appeal and sustainability of Hubei's tourism offerings [11][14]
湖北打造世界知名文化旅游目的地——培育万亿元级产业底气何在
Jing Ji Ri Bao· 2025-12-08 05:05
Core Viewpoint - Hubei is striving to become a world-renowned cultural tourism destination, aiming to elevate its cultural tourism industry to a trillion-yuan level, leveraging its rich natural and cultural resources along the Yangtze River [2][3][9]. Group 1: Industry Development - Hubei's tourism revenue has consistently crossed significant thresholds, reaching over 9 billion yuan and expected to surpass 10 billion yuan this year [10]. - The province's tourism visitor numbers increased by 13% and tourism revenue grew by over 15% in the first three quarters of the year, with total spending exceeding 870 billion yuan [14]. - The two main cultural tourism axes, "Shenwu Gorge" and "Chihong Red," have contributed 1.91 billion yuan to the tourism revenue, accounting for 42% of the total [14][12]. Group 2: Strategic Initiatives - Hubei has launched the "Know Your Friends Hubei" global promotion plan and various cultural tourism events to enhance its tourism offerings [15]. - The province is focusing on integrating cultural tourism with other industries, developing new business models such as leisure vacations, low-altitude tourism, and digital tourism [15]. - The "Cultural Innovation Strategy" has been incorporated into Hubei's core strategic initiatives, aiming to elevate the quality of cultural tourism [11]. Group 3: Technological Integration - Hubei is exploring the use of technology to enhance cultural heritage experiences, such as the VR project "Crossing the Bronze Age," which attracted over 50,000 reservations in its first month [16]. - The province is focusing on creating immersive experiences to engage younger audiences, with 70% of visitors to museums being under 45 years old [16]. - The integration of digital experiences in cultural tourism is seen as a way to transition from mere visitor engagement to deeper, more meaningful interactions with cultural content [16]. Group 4: Product Innovation - The "Wudang Dream" immersive performance has generated over 30 million yuan in revenue since its opening, significantly increasing nighttime visitor spending [10][11]. - The "Zhiyin Number" project has hosted over 2,500 performances, attracting more than 1.7 million visitors, contributing to a closed-loop industry chain of performance, scenic spots, hotels, and dining [18]. - Hubei is continuously updating its cultural products, with the "Wudang Dream" and other initiatives expanding the range of offerings available to tourists [19]. Group 5: Cultural Heritage and Branding - Hubei is committed to preserving and promoting its cultural heritage, with initiatives aimed at integrating cultural narratives into tourism experiences [20][22]. - The province has established platforms for cultural exchange and research, enhancing the visibility of the Yangtze River's cultural significance [22]. - The ongoing Long River Cultural Arts Season has attracted over 2 million visitors, showcasing the province's commitment to cultural engagement [23].
“一山”带“群山” 武当IP海内外圈粉(文旅新象)
Ren Min Ri Bao· 2025-11-05 19:47
Core Insights - Wudang Mountain, located in Shiyan City, Hubei Province, is a national 5A-level tourist attraction and a key scenic area, with a strategic focus on developing a comprehensive tourism economy around it [1][2] Group 1: Tourism Development - Shiyan City has implemented a "One Mountain Leads to Many Mountains" strategy, creating three tourism belts: urban ecological recreation, bamboo house eco-tourism, and Han River cultural tourism, forming a comprehensive tourism economic circle [1] - The city has 104 A-level tourist attractions, establishing an integrated tourism landscape from urban to rural areas [1] - Major cultural and tourism projects totaling 249 have been planned for the 14th Five-Year Plan period, with a total investment of 91 billion yuan [1] Group 2: Product Diversification - New tourism products have been introduced, such as "Wudang Dream" and various adventure activities, enhancing visitor experiences [1] - The "Wudang Mountain Tea" brand has expanded market reach significantly, with tea products now sold in major cities and even internationally, increasing farmers' income by over 2,000 yuan per mu [1][2] Group 3: Cultural Exchange and International Appeal - Wudang Mountain is leveraging its cultural heritage, particularly Tai Chi, to attract international tourists, with events planned for 2025 that will host participants from multiple countries [2][3] - The area has seen a significant increase in overseas visitors, with a 150% growth in the first half of 2025, highlighting its global appeal [3]