Core Viewpoint - Wuhan aims to develop into a world-renowned cultural tourism destination, focusing on high-quality development of the cultural tourism industry as a pillar industry to support the transformation of its advantages in the new era [1][12][25]. Group 1: Cultural Tourism Development - The city has established a goal to build a world-class cultural tourism destination, emphasizing cultural leadership and industrial thinking [1][12]. - Wuhan has unique cultural tourism resources, including its status as the only international wetland city with a population over ten million [4][5]. - The city has seen a recovery in its cultural tourism market, with significant projects completed and successful events held [4][5]. Group 2: Major Events and Initiatives - Wuhan has hosted various cultural events, such as the "New Image of the Yangtze River" art exhibition and the "Spring Festival Gala" series, which have attracted global attention [5][8]. - The city launched the "2025 Wuhan Yangtze River Tourism Season," featuring over 80 activities to engage tourists during holidays [8][25]. - The city is focusing on enhancing its cultural IP and creating a matrix of museums to attract global visitors [27][28]. Group 3: Strategic Actions - An action plan for 2025-2027 was introduced, outlining six major actions to enhance the cultural tourism industry, including city branding and cultural empowerment [25][28]. - The plan aims to create cultural landmarks and improve service quality for tourists, establishing Wuhan as a friendly tourist city [25][28]. - Experts suggest that Wuhan should leverage its historical and cultural resources, including red culture, to enhance its tourism appeal [15][19][28]. Group 4: Infrastructure and Investment - The development of infrastructure, including transportation and tourism projects, is crucial for establishing Wuhan as a world-class tourism city [28][29]. - Investment in tourism projects and market entities is emphasized, particularly focusing on the Yangtze River's potential for tourism [29].

央视网消息：北京大运河博物馆"看·见殷商"大展5月19日揭幕。展览汇聚了全国28家考古文博单位的珍贵文物300多件（套），是近年来规模 最大的商代文明大展。 "看·见殷商"大展是首都博物馆推出的"中华文明起源"系列的第二展。338件（套）文物来自28家考古文博单位，涵盖8处、10次"全国十大考古 新发现"，精品、孤品、名品、珍品云集。 近百年来，大量殷商文物的出土，也让今人对商代的想象变得更加的具象化。这里还展示了电影《哪吒》里用到的天元鼎、结界兽，还有敖光 使用的大刀等形象的原型。 首都博物馆馆长郭京宁介绍，针对这次展览他们在展陈设计上进行了一些调整和创新，让观众能够尽可能与展览的场景融为一体。在观展过程 中引入了MR（混合现实）和VR（虚拟现实）这种观众可以互动参与的沉浸式体验项目，观众带上设备可以化身为商代的战士去参与故事中的 情节。 此次，展出的338件（套）文物当中，有一半儿以上是青铜器。这两座青铜酒器，因为以鸮为原型，并且内壁刻着"妇好"两字，被称为妇好鸮 尊。它们在50年前殷墟出土之后，被不同的博物馆馆藏，这次展览也是实现了首次聚首。 玉架山考古博物馆展陈文物超1800件，涵盖良渚时期玉器、石器 ...

（央视财经《天下财经》）当下，"文博热"持续升温，当古韵与科技交织，历史与潮流碰撞，古老的文物"走"出展柜，为观众带来可听、可触、可感的新 体验，一起去河南、湖北看看。 河南博物院院长 马萧林：通过古乐复原展演、讲解舞台剧，聆听历史回声；更能通过VR、XR类型的沉浸式展览，身临其境置身历史，让沉睡千年的历史 图景生动再现。 伴随着VR技术的广泛应用，各地博物馆也在不断创新应用场景，本土化、精细化的展览内容不断涌现。在湖北省博物馆，近期推出全国首个电影级数字 文物VR展《穿越青铜纪》，观众选择沉浸角色、戴上VR头盔，就可以穿越回到2000年前的春秋战国，走进曾侯乙的宫殿，聆听编钟乐音的美妙，感受古 人铸造技艺的高超；也可跟随越王勾践，亲历卧薪尝胆的艰辛，体验征战沙场的豪情。 《穿越青铜纪》项目中的角色、文物等模型资产超3万件，通过高精度3D建模、动作捕捉、实时渲染等技术，观众们从"看展"变成了"玩展"。 在河南博物院华夏古乐团复原的300余件音乐文物中，"镇院之宝"——贾湖骨笛始终占据"C位"。这件距今八千年的骨质管乐器，至今依然能演奏出苍茫古 韵。 依托音乐考古成果，古乐团正持续扩充千年曲库，如今已累计有20 ...

Core Insights - The 2025 Hubei Cultural Industry Investment Conference was held in Wuhan, resulting in the signing of 49 cultural industry projects with a total investment exceeding 24.52 billion yuan [1] - Hubei's cultural industry has shown significant growth, with revenue from large-scale cultural enterprises reaching 527.3 billion yuan in 2024, a year-on-year increase of 9.9%, outpacing national growth by 3.9 percentage points [1][4] Group 1: Investment and Project Development - A total of 49 key cultural industry projects were signed, with an investment amounting to 24.52 billion yuan, covering areas such as digital tourism, cultural technology, and heritage preservation [2] - Hubei aims to achieve a revenue target of over 60 billion yuan for large-scale cultural enterprises by 2027, integrating cultural innovation into its core strategic layout [2] Group 2: Technological Innovation - Five representative cultural technology innovations were showcased, including a domestic large model for AI, an AI music synthesis app, and a VR project for immersive cultural experiences [3] - The Hubei Cultural Technology Credit Product "Jingchu Wenyidai" was launched to address financing challenges for cultural enterprises, offering up to 10 million yuan in credit [4] Group 3: Economic Impact and Future Goals - Hubei's cultural industry is transitioning from scale expansion to quality enhancement, with a focus on nurturing digital publishing, smart light and shadow, and game animation sectors [4] - The province is building a comprehensive financial service system for cultural enterprises, marking a significant step towards becoming a cultural powerhouse in Central China [4]

《新闻直播间》：武汉复古风情街区打造消费新场景 "五一"假期，央视《新闻直播间》等栏目也多次聚焦武汉。 "五一"假期，文博场所每天人流络绎不绝，人们在博物馆和古迹遗址中，沉浸式感受中 华优秀传统文化的魅力。5月2日，《新闻联播》报道，据统计，全国一级博物馆假期前两天 都达到接待上限。湖北省博物馆推出首个数字文物VR体验项目《穿越青铜纪》，用虚拟现 实技术让曾侯乙编钟、越王勾践剑等国宝文物"活"起来，让观众在虚拟世界开启一场穿越时 空的对话。 "五一"假期，各地商圈人潮涌动，热闹非凡。5月4日，《新闻联播》聚焦武汉江汉路等 商圈街区，感受活力中国。 随着免签政策持续优化，"即买即退"、便捷化支付等便利措施的推广，"中国游"的吸引 力越来越大，我国入境旅游市场热度持续攀升。5月5日，《新闻联播》报道，今年"五一"假 期，武汉入境游订单量同比增长70%，增速领跑中部地区。全新升级的长江夜游、极具科技 感的空轨列车等游玩体验，不仅让武汉的城市魅力得到充分展现，也让游客的停留时长从过 去的2—3天延长至4—5天。 据央视报道，今年"五一"假期，央视《新闻联播》《新闻直播间》等栏目多次聚焦武 汉，报道国内外游客在武汉开心 ...

转自：北京日报客户端 新华社武汉4月29日电越王勾践剑诞生的铸剑工坊里，滚烫的熔液在剑范中缓缓流淌；吴越战场上，越 王勾践历经"三千越甲可吞吴"的壮烈场景；曾国宫殿中，曾侯乙反复调音，编钟奏响的乐音响彻寰 宇……这些引人入胜的互动体验，来自于湖北省博物馆29日"上新"的VR体验项目《穿越青铜纪》，观 众可与"国宝"越王勾践剑、曾侯乙编钟开启一场跨时空"对话"。 4月29日拍 摄的湖北省博物馆VR剧场。新华社记者伍志尊 摄 今年是越王勾践剑发现60周年，为进一步活化展示"顶流"IP的魅力，《穿越青铜纪》精心打造"巨剑奇 观"场景，放大一万倍的越王勾践剑从天而降，再现历史文物中每一个极致的细节。此外，剑的主人勾 践也首次以具象的人物形象面向观众，其盔甲和纹样迭代了近30个版本。 走进湖北省博物馆VR剧场的1000平方米展厅，观众戴上VR头显后，瞬间"穿越"来到2000多年前的中国 青铜时代——铜联禁大壶底部的扛鼎小兽变身"导游"，引领观众去探索历史的细节；曾侯乙的"宫 殿"里，编钟与编磬、鼓、琴、瑟、笙等乐器共同演奏，宛若一场八音齐备的古代音乐会。 尤其令人惊奇的是，这次曾侯乙编钟的VR首秀，以原声采样，结合"曾 ...