近年来，十堰市围绕武当山，实施"一山带群山"战略，构建城郊生态游憩带、竹房生态旅游带、汉江文 化旅游带"三带"文旅空间，形成"环武当、大武当、泛武当"旅游环线和旅游经济圈。如今，全市104个A 级旅游景区，由城到村、由点到线、以线带面，已形成全域一体态势。 同时，十堰还不断丰富旅游产品供给。"武当一梦"成武当旅游新地标，张湾区方滩滑翔伞、丹江口"沧 浪之光"观光塔等新项目，为游客带来了全新体验。 "十四五"时期，以武当山为龙头，十堰市谋划重大文旅项目249个，总投资910亿元。如今，文旅融合正 不断为十堰市社会经济发展赋能。 "'武当山茶'这个品牌，真的值钱！"仲秋时节，竹山县城关镇宽坪村千亩茶叶基地里，茶农李建华拎着 采茶机采摘秋茶时激动地说，以前用自有品牌，市场局限在县内。2019年，加入"武当山茶"区域公用品 牌后，茶叶很快进入武汉、西安、北京、东北以及欧洲市场。如今，夏叶和秋叶经加工销往国外，每亩 增收2000多元。 武当山位于湖北省十堰市境内，是国家5A级旅游景区、重点风景名胜区。 今年上半年，电影《哪吒2》火爆出圈，有着"云上宫殿"之称的武当山古建筑群也吸引了众多海外游 客，这些外国游客不少都是中 ...

Core Insights - Hubei province has seen the emergence of several regional public brands such as Qianjiang crayfish, Suizhou mushrooms, Honghu lotus root, and Wudang Mountain tea, aiming to expand these high-quality agricultural products to national and global markets [1][2] Group 1: Agricultural Product Development - The "Taste of China Good Raw Materials and CMG Rural Revitalization Launch Series Event" was initiated in Qichang County, Hubei, which is known for its high-quality navel oranges [1] - Qichang County has a history of 2300 years in orange cultivation, with over 130 varieties, a planting area exceeding 400,000 acres, and an annual production of over 1 million tons, generating a comprehensive output value of 20.3 billion yuan [1][2] Group 2: Technological and Market Innovations - The introduction of a million-yuan optical sorting line allows for rapid assessment of fruit quality, enabling the sale of navel oranges by individual pieces rather than by weight, resulting in sales of 3.2 million pounds and revenue exceeding 24 million yuan in just five days [2] - The brand value of "Qichang Navel Orange" has reached 16.678 billion yuan, establishing it as a nationally recognized agricultural product brand [2] Group 3: Lotus Root Industry Growth - Honghu City, a major lotus root cultivation area, has a planting area of 220,000 acres and an annual production of nearly 300,000 tons, with a comprehensive output value surpassing 6.5 billion yuan [4] - The provincial government has implemented the "Lotus Seven Measures" to support the development of the "Honghu Lotus Root" brand, allocating 10 million yuan annually [4][5] Group 4: E-commerce and Tourism Integration - Honghu's lotus root industry has embraced e-commerce, with nearly 8 billion yuan in annual online sales, supported by 682 registered e-commerce entities related to the lotus root industry [5] - The integration of tourism with the lotus root industry has attracted 287,000 visitors, generating a comprehensive income of 900 million yuan from tourism [5] Group 5: Strategic Collaborations - Hubei's cities have formed strategic partnerships with Liangpinpuzi to promote regional public brands through direct sourcing, standardization, and brand promotion [5] - The emphasis on merging local agricultural products with regional public brands is seen as crucial for expanding market reach, with consumer trust being the ultimate goal [5]