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“一山”带“群山” 武当IP海内外圈粉(文旅新象)
Ren Min Ri Bao· 2025-11-05 19:47
Core Insights - Wudang Mountain, located in Shiyan City, Hubei Province, is a national 5A-level tourist attraction and a key scenic area, with a strategic focus on developing a comprehensive tourism economy around it [1][2] Group 1: Tourism Development - Shiyan City has implemented a "One Mountain Leads to Many Mountains" strategy, creating three tourism belts: urban ecological recreation, bamboo house eco-tourism, and Han River cultural tourism, forming a comprehensive tourism economic circle [1] - The city has 104 A-level tourist attractions, establishing an integrated tourism landscape from urban to rural areas [1] - Major cultural and tourism projects totaling 249 have been planned for the 14th Five-Year Plan period, with a total investment of 91 billion yuan [1] Group 2: Product Diversification - New tourism products have been introduced, such as "Wudang Dream" and various adventure activities, enhancing visitor experiences [1] - The "Wudang Mountain Tea" brand has expanded market reach significantly, with tea products now sold in major cities and even internationally, increasing farmers' income by over 2,000 yuan per mu [1][2] Group 3: Cultural Exchange and International Appeal - Wudang Mountain is leveraging its cultural heritage, particularly Tai Chi, to attract international tourists, with events planned for 2025 that will host participants from multiple countries [2][3] - The area has seen a significant increase in overseas visitors, with a 150% growth in the first half of 2025, highlighting its global appeal [3]
湖北七县市联合探索优质农产品“出圈”
Di Yi Cai Jing· 2025-04-30 09:35
Core Insights - Hubei province has seen the emergence of several regional public brands such as Qianjiang crayfish, Suizhou mushrooms, Honghu lotus root, and Wudang Mountain tea, aiming to expand these high-quality agricultural products to national and global markets [1][2] Group 1: Agricultural Product Development - The "Taste of China Good Raw Materials and CMG Rural Revitalization Launch Series Event" was initiated in Qichang County, Hubei, which is known for its high-quality navel oranges [1] - Qichang County has a history of 2300 years in orange cultivation, with over 130 varieties, a planting area exceeding 400,000 acres, and an annual production of over 1 million tons, generating a comprehensive output value of 20.3 billion yuan [1][2] Group 2: Technological and Market Innovations - The introduction of a million-yuan optical sorting line allows for rapid assessment of fruit quality, enabling the sale of navel oranges by individual pieces rather than by weight, resulting in sales of 3.2 million pounds and revenue exceeding 24 million yuan in just five days [2] - The brand value of "Qichang Navel Orange" has reached 16.678 billion yuan, establishing it as a nationally recognized agricultural product brand [2] Group 3: Lotus Root Industry Growth - Honghu City, a major lotus root cultivation area, has a planting area of 220,000 acres and an annual production of nearly 300,000 tons, with a comprehensive output value surpassing 6.5 billion yuan [4] - The provincial government has implemented the "Lotus Seven Measures" to support the development of the "Honghu Lotus Root" brand, allocating 10 million yuan annually [4][5] Group 4: E-commerce and Tourism Integration - Honghu's lotus root industry has embraced e-commerce, with nearly 8 billion yuan in annual online sales, supported by 682 registered e-commerce entities related to the lotus root industry [5] - The integration of tourism with the lotus root industry has attracted 287,000 visitors, generating a comprehensive income of 900 million yuan from tourism [5] Group 5: Strategic Collaborations - Hubei's cities have formed strategic partnerships with Liangpinpuzi to promote regional public brands through direct sourcing, standardization, and brand promotion [5] - The emphasis on merging local agricultural products with regional public brands is seen as crucial for expanding market reach, with consumer trust being the ultimate goal [5]