华凯易佰 20260122 摘要 公司四季度业绩显著反转，归母净利润环比增长 552%至 788%，主要 得益于前期高库存、库存减值及高费用压力缓解，以及股权激励费用冲 回的积极影响。 公司通过收购易佰网络转型为跨境电商，目前主要收入和利润来源于易 佰网络，母公司华凯创意主要为费用中心，新老管理层正在交替，胡范 金和庄俊超分别负责 IT 架构与供应链。 公司聚焦宠物用品、家具及母婴玩具三大核心品类，SKU 超过 110 万， 通过系统自动管理，主要销售平台包括亚马逊、沃尔玛及 TikTok，并积 极拓展精品业务。 亚马逊占公司销售额的 60%，仍是最重要平台，美国市场贡献 40%销 售额，欧洲市场占比近 30%，俄罗斯、波兰等新兴市场增速较快，占比 超 10%。 预计 2026 年公司将实现持续高增长，高库存问题已解决，新管理层对 未来充满信心，并推进泛品向精品化发展，通过内部孵化与外部并购扩 展业务。 Q&A 华凯 100 在 2025 年的业绩表现如何？ 华凯 100 在 2025 年的业绩预告显示，公司盈利为 1.32 亿元至 1.62 亿元，同 比下降 22.43%至 4.8%。公司全年收入预计为 9 ...

Core Insights - The sixth China Cross-Border E-Commerce Fair will take place from March 18 to 20, 2026, in Fuzhou, focusing on "Digital Empowerment and Cross-Border Win-Win" as its theme, aiming to explore new opportunities in cross-border e-commerce and lead the digital transformation of global trade [1] Group 1: Scale and Platform Development - The exhibition area will exceed 120,000 square meters, a 20% increase from the previous edition, with 10 themed exhibition zones covering the entire industry chain of cross-border e-commerce [3] - Over 2,500 exhibitors are expected, including major platforms like Amazon, eBay, and SHEIN, along with more than 1,000 source factories and service providers [3] - The fair will adhere to UFI international certification standards, enhancing its internationalization and professionalism, providing an efficient platform for exhibitors [3] Group 2: Digital Innovation - Digital technology will be a core focus, showcasing AI applications in cross-border e-commerce, including smart product selection, precise marketing, intelligent customer service, and logistics optimization [6] - The "Brand Going Global" initiative will highlight domestic brands showcasing their products and sharing internationalization experiences, promoting the upgrade from "manufacturing" to "creation" and "branding" [6] Group 3: Geographical Advantages - Fuzhou's advantageous geographical location and comprehensive transportation network make it a key hub connecting the "Belt and Road" initiative with Southeast Asia and Japan/Korea markets [7] - The modern facilities of the Strait International Exhibition Center are conveniently located just 20 minutes from Fuzhou Changle International Airport, facilitating easy access for global exhibitors and buyers [7] Group 4: Future Opportunities - The cross-border e-commerce industry is expected to see two major trends in 2026: the rise of green supply chains and the unlocking of potential in emerging markets [9] - Environmental concepts will be deeply integrated into cross-border logistics and packaging design, becoming a necessary direction for corporate transformation [9] - Emerging markets in Southeast Asia and Latin America will provide significant growth opportunities for Chinese enterprises [9]