水健康产品
Search documents
德尔玛(301332) - 301332德尔玛投资者关系管理信息20250919
2025-09-19 09:58
Group 1: Company Strategy - The company will adhere to a "multi-brand, multi-category, globalization" development strategy, focusing on the dual core brands of "Derma" and "Philips" to enhance market competitiveness through potential investments or acquisitions [2][3] - The core development strategy emphasizes product innovation, supply chain efficiency, and global channel expansion, targeting high-quality development in green, energy-saving, and intelligent products [3][4] Group 2: Brand Development - The dual brand strategy of "Derma" and "Philips" successfully covers different price segments and consumer demographics, with "Derma" gaining a strong reputation among young consumers due to its high cost-performance ratio [3] - Future efforts will focus on enhancing brand image through product innovation and increased investment in experiential marketing [3][4] Group 3: Financial Performance - The company's stock price is currently 40% lower than its issue price, influenced by macroeconomic factors, industry policies, and market valuations [4] - The company plans to improve performance through continuous product innovation and effective communication with investors [4] Group 4: Production Capacity - The company has established a strong autonomous manufacturing capability, with a new smart manufacturing base set to be operational in 2024 [4] - Future disclosures regarding new production base developments will be made in accordance with legal requirements [4] Group 5: Research and Development - R&D investment is projected to increase by 5.35% in the first half of 2025, focusing on home environment, water health, and personal health categories [4] - The company aims to align R&D efforts with market trends and consumer insights to build core competitiveness [4]