| | 公司接待人员就与会人员提出的以下问题进行了逐一解 | | --- | --- | | | 答： | | | 1、今年全年的销售情况大致如何。 | | | 今年前三季度的销售情况公司已披露三季报，第四季度对 | | | 于公司来说是销售旺季，公司秋冬季产品在市场上较有口碑， | | | 从终端销售口径来看目前公司各品牌、各渠道销售情况好于预 | | | 期。目前公司旗下暇步士（Hush Puppies）成人鞋品类已经开 | | | 始自营，给公司带来了一定的新增销售收入，但由于成人鞋品 | | | 类仍处于起步阶段，销售占比仍然较低。 | | | 2、公司对于童装模块的计划。 | | | 对于暇步士（HushPuppies）童装、水孩儿、哈吉斯童装 | | | 及进口童装业务，公司一直坚持维护品牌定位的价格策略，在 | | | 近两年线上流量逐渐见顶的形势下该策略虽然一定程度上影 | | | 响了公司童装业务的营业收入规模，但公司坚持的价格策略维 | | | 护了品牌价值，也筛选出了符合品牌定位的消费者。未来公司 | | | 旗下的各童装品牌会不断地持续升级更新产品和服务，根据优 | | | 秀单店模型 ...

Sales Performance - The sales situation for the first three quarters of the year has been disclosed in the Q3 report, with the fourth quarter being a peak sales season. The company's autumn and winter products have received positive market feedback, and sales across various brands and channels are better than expected [2]. - The Hush Puppies adult footwear category has begun self-operation, contributing additional sales revenue, although its sales proportion remains low as it is still in the early stages [2]. Offline Store Development - The company is continuously optimizing and expanding offline channels, focusing on high-traffic shopping centers and department stores while closing underperforming stores. There will be updates to store image and displays [2]. - The company plans to emphasize the development of quality direct-operated channels for men's and women's clothing and adult footwear, while also supporting the expansion of franchise channels to strengthen brand image and consumer accessibility [2]. Children's Clothing Strategy - The company maintains a pricing strategy that aligns with brand positioning for its children's clothing brands, despite a decline in revenue due to a plateau in online traffic. This strategy helps preserve brand value and attract suitable consumers [3]. - Future plans include continuous product and service upgrades for children's clothing brands, replicating successful store models, and ongoing updates to store images to enhance emotional value for consumers [3]. Hush Puppies Adult Footwear Development - The company has taken over the Hush Puppies footwear business from a previous authorized dealer, with self-operation starting in Q4. Although current sales are small, the growth trend is positive [3]. - The company plans to open more quality channels for independent Hush Puppies adult footwear stores in the coming year, in addition to sales through integrated footwear and apparel stores [3]. AI Technology Application - AI technology is currently applied in a supportive role within the company's daily operations, with ongoing efforts to explore new technologies to enhance overall operational efficiency [3].

Core Viewpoint - The company has extensive experience in brand development and design, with its own brands and licensed brands operating for many years, indicating a strong understanding of consumer preferences and market trends [2] Group 1: Brand Development - The company's own brand "Water Child" was established in 1995 and has been operating for nearly 30 years, while the brand "Hush Puppies" and the licensed brand "Haggis" have been in operation for over a decade [2] - The company has accumulated rich design and development experience tailored to the characteristics and styles of different brands [2] Group 2: Design and Development Process - The company has an experienced team of planners and designers, along with a comprehensive design and development process [2] - In the initial design phase, product planners provide the design team with style demand, categories, proportions, and price range based on historical sales data [2] - The design team incorporates trends in popular colors and consumer sentiment to create designs that align with the brand's characteristics [2] - Completed design drafts undergo a joint review by multiple departments, ensuring that the final products meet consumer preferences and reflect the brand's core philosophy [2]

Sales Performance - The sales situation for the fourth quarter is better than expected, with competitive performance in the autumn and winter product lines [2] - The adult shoe category under Hush Puppies has started self-operation, contributing additional sales revenue, although its current sales proportion remains low [2] Future Planning - The company plans to focus on classic casual styles for Hush Puppies' adult clothing and will continue to optimize products around family and vacation leisure scenarios [2][3] - Hush Puppies' adult shoe business will expand through independent stores and quality channels, despite its current small sales proportion [3] Channel Strategy - The company is optimizing offline channels by opening stores in high-traffic shopping centers and closing underperforming locations [3] - Future development will emphasize direct sales channels for adult clothing and shoes, while also supporting franchise expansion [3] Team Structure - The company has established independent teams for men's and women's clothing and shoes, with the adult shoe team still in the early stages of development [3] Pricing and Discounts - Sales discounts for various brands will remain stable, with slight adjustments based on market conditions and promotional strategies [3] Design and Collaboration - Most products are designed by in-house teams, with some collaborations with well-known designers or design teams [3] Dividend Policy - The company aims to maintain a stable dividend ratio, with potential increases as profitability improves and without significant capital expenditures [4]

Core Viewpoint - The company reported a decline in net profit for the first half of 2025, despite a slight increase in revenue, indicating challenges in profitability and operational efficiency [1][2]. Financial Performance - In Q2 2025, the company achieved revenue of 200 million, a year-on-year increase of 5%, while the net profit attributable to the parent company was 20 million, a decrease of 50%. The net profit after deducting non-recurring items was 6 million, down 64% [1]. - For the first half of 2025, the company reported revenue of 500 million, a year-on-year increase of 4%. The net profit attributable to the parent company was 60 million, down 31%, and the net profit after deducting non-recurring items was 40 million, down 28% [2]. Brand Development - The company began self-operating the Hush Puppies brand for men's and women's clothing from mid-last year, with expectations that by the end of 2024, this category will account for 10.06% of total revenue. In the first half of this year, the revenue share from men's and women's clothing increased to 22.87% [2]. - The growth rate of Hush Puppies men's and women's clothing aligns with the company's expectations, and there is confidence in further market expansion due to product upgrades and channel restructuring [3]. Brand Portfolio - Hush Puppies, established in 1958, is the company's main proprietary brand, with a recent acquisition of its full-category IP assets in mainland China and Hong Kong and Macau [4]. - The company also owns the "Water Children" brand, founded in 1995, focusing on children's clothing, and has a strong market presence [4]. - The authorized brand Hazzys, launched in 2000, is known for its British campus style and is part of the company's diverse brand portfolio, which includes high-end children's clothing brands like EMPORIO ARMANI, KENZO KIDS, and HUGO BOSS [4]. Profit Forecast Adjustment - Based on the financial performance in the first half of 2025 and the acquisition of Hush Puppies, the company has adjusted its profit forecasts, expecting revenues of 1.14 billion, 1.21 billion, and 1.30 billion for 2025-2027, with net profits of 140 million, 160 million, and 190 million respectively [5].

Core Viewpoint - The report highlights the financial performance and strategic initiatives of Jiama Clothing Co., Ltd. for the first half of 2025, indicating a mixed performance with revenue growth but a significant decline in net profit [2][3]. Financial Performance - Jiama Clothing achieved a revenue of 497 million yuan in the first half of 2025, representing a year-on-year increase of 3.51% [2]. - The net profit attributable to shareholders was 64.05 million yuan, showing a year-on-year decrease of 30.65% [2]. Business Development - The company has been actively expanding its multi-brand matrix and product categories, with the launch of the "Hush Puppies" brand for both men's and women's clothing in mid-2024, which generated a revenue of 114 million yuan in the first half of 2025, a substantial increase of 752.45% year-on-year [2]. - As of June 30, 2025, Jiama Clothing operated 511 offline stores, including 155 direct-operated and 356 franchised stores, with 9 new direct-operated stores opened and 69 stores (30 direct and 39 franchised) closed during the reporting period [2]. Online Sales - The company continued to collaborate with major e-commerce platforms such as Vipshop, Tmall, Douyin, and JD.com, achieving online revenue of approximately 265.89 million yuan, which constituted a significant portion of total revenue [2]. R&D and Brand Operations - Jiama Clothing emphasizes independent research and design, with its own brands "Shuihai'er" and "Hush Puppies," as well as the licensed brand "Haggis," focusing on a semi-annual cycle for product design and development [3]. - The company has increased brand promotion efforts through collaborations with celebrities and influencers, as well as various online and offline marketing activities [3]. Financial Stability - As of June 30, 2025, Jiama Clothing's total assets were 2.529 billion yuan, a decrease of 2.72% from the previous year, while the net assets attributable to shareholders were 2.080 billion yuan, down 0.65% [3]. - The company adjusted its fundraising projects, reallocating 105.01 million yuan from the "Marketing System Construction Project" to the "Marketing System Construction and Upgrade Project," and terminated the "Enterprise Management Informationization Project," reallocating 23.34 million yuan to supplement working capital [3].