嘉曼服饰表示，未来将进一步完善多品牌矩阵，扩充男女装产品品类在公司营收体系中所占比重，加大 力度发展第二成长曲线。此外，嘉曼服饰还将加强对新市场的探索，获取新的消费客群，不断向成人服 装领域进行渗透，以实现现有消费人群的"破圈"，全方位、全年龄段地满足消费者场景化和细分化的消 费需求，以不断充实和丰富公司盈利能力的第二驱动因素以达成提升公司经营业绩分散经营风险的目 标。 值得注意的是，嘉曼服饰自2024年年中开始正式经营的暇步士男女装业务，在今年上半年实现营业收入 1.14亿元，同比大幅增长752.45%，成为公司重要的增长动力。 在渠道布局方面，嘉曼服饰建立了线上线下（300959）、直营与加盟相结合的多元化销售网络。截至 2025年6月30日，公司已在全国开设511家线下门店，其中直营店铺155家，加盟店铺356家。 线上渠道方面，嘉曼服饰在唯品会、天猫、抖音、京东、拼多多等电商平台开设了旗舰店和专卖店。上 半年线上实现营业收入2.66亿元，占总营收比例的53.47%。 中证报中证网讯(王珞)8月29日，嘉曼服饰（301276）发布2025年半年报。报告显示，上半年嘉曼服饰 实现营业收入4.97亿元，同比 ...

今年上半年，嘉曼服饰在业务布局上持续推进多品牌矩阵建设与品类拓展。2024年年中，嘉曼服饰开始 全面正式经营暇步士男女装，2025年上半年男女装业务实现营业收入1.14亿元，同比大幅增长 752.45%，成为公司重要的增长动力。 （文章来源：证券日报） 研发与品牌运营方面，嘉曼服饰坚持自主研发设计，自有品牌"水孩儿""暇步士"及授权品牌"哈吉斯"的 产品设计研发按半年周期推进，从商品企划到主题色系开发、面料选择、款式设计及版型研发均自主完 成，同时加大品牌推广力度，通过与明星达人合作、开展地面推广活动、线上多渠道内容推送等方式， 强化品牌在消费者心智中的印记。生产采购上，公司以"以销定购"为原则，自有品牌与授权品牌主要通 过代工厂商包工包料或自主采购原辅料委托加工的方式组织生产，国际零售代理品牌则向品牌方直接采 购成衣，并建立严格的供应商管理制度与质量控制体系，确保产品品质。 本报讯 （记者李乔宇实习生郭奕妍）8月29日，北京嘉曼服饰股份有限公司（以下简称"嘉曼服饰"）发 布2025年半年度报告。2025年上半年，嘉曼服饰实现营业收入4.97亿元，同比增长3.51%；实现归属于 上市公司股东的净利润6405. ...

Revenue Performance - The company's revenue decreased last year, particularly in the children's clothing segment, primarily due to a pricing strategy that maintained brand value but affected sales volume [2][3] - In 2024, the net profit attributable to shareholders was approximately 171 million yuan, ranking 12th among 47 companies in the apparel industry [3] Channel Strategy - Online sales are experiencing a decline, while offline regions like North China and East China show growth; the company plans to enhance brand image online and optimize offline channels by opening flagship stores and improving store locations [3][4] - The company aims to maintain a high-quality development of online channels while expanding offline presence through strategic store placements [3][4] Product Development and Brand Positioning - The company is focusing on product upgrades and enhancing consumer experience, emphasizing the importance of brand positioning for long-term growth [2][4] - The Hush Puppies brand will emphasize classic leisure styles starting from the 2025 autumn/winter season, integrating comfort and modern trends [4][5] Marketing and Sales Strategy - The company plans to enhance marketing activities, including outdoor advertising and participation in fashion weeks, while celebrating the 30th anniversary of the Water Baby brand [5][6] - The sales performance of proprietary and licensed brands remained stable in 2024, with plans for increased investment in brand promotion [5][6] Operational Efficiency - The return rate for online sales is manageable, with measures in place to reduce it, including product upgrades and a shift from product marketing to brand marketing [6][7] - The company is exploring the use of AI technology to improve online channel operations and efficiency [6] Market Outlook - Despite declining birth rates, the company believes there is still significant market potential in children's clothing due to a large base of children aged 3-14 [10] - The company plans to expand its product categories and optimize offline channels to capture market opportunities [10] Employee Incentives - The company employs a multi-dimensional incentive strategy for employees, including stock options and performance-based rewards, to align employee interests with company growth [7][8]

Group 1: Company Changes and Strategies - The authorization for Hush Puppies adult shoes will expire this year, and the company plans to adopt a partnership model for this category [2] - Hush Puppies will focus on classic casual styles starting from the 2025 autumn/winter season, promoting the concept of "Made for Comfort. Made for Life." [2] - The children's clothing segment will continue to build channels, replacing existing resources with high-quality ones and opening new stores in high-traffic locations [3] Group 2: Team Structure and Market Feedback - The design and sales teams for Hush Puppies men's and women's clothing consist of core company personnel and externally recruited staff, structured as "old leads new" [3] - Market feedback for the 2025 autumn/winter Hush Puppies collection is positive, with franchisees appreciating the focus on classic casual styles and improved functionality and comfort in materials [3] Group 3: Pricing and Acquisition Strategy - The company will maintain its pricing strategy based on last year's relatively firm pricing, with slight adjustments according to market conditions and promotional activities [3] - The company has sufficient cash flow and strong core business capabilities, and it does not rule out future acquisitions of suitable brands to enhance its multi-brand matrix [3] Group 4: Dividend Policy - The company aims to maintain a relatively stable dividend ratio, with potential increases as profitability improves and in the absence of significant capital expenditures [3]