公司发布半年报 25Q2 公司营收2 亿，同增5%，归母净利0.2 亿同减50%，扣非后归母净利0.06 亿同减64%。 25H1 公司营收5 亿，同增4%，归母净利0.6 亿同减31%，扣非后归母净利0.4 亿同减28%。 公司的授权经营品牌哈吉斯（Hazzys）创立于2000 年，它综合了LG 时装集团一贯的精心裁剪和当今国 际流行的色彩，洋溢着浓郁的英伦校园风情，是国际知名的流行服饰品牌。 公司从2005 年开始经营国际高端童装品牌零售业务，主要包括"EMPORIOARMANI"、"KENZO KIDS"和"HUGO BOSS"等国际知名一、二线品牌，并与该等品牌保持了良好的合作关系。 调整盈利预测，维持"买入"评级 基于25H1 财务表现，考虑收购暇步士后公司加大店面升级及营销推广力度，我们调整盈利预测，预计 25-27 年营收分别为11.4/12.1/13.0 亿元，归母净利分别为1.4/1.6 以及1.9 亿元（前值为1.8/2.0/2.3 亿 元），对应PE 分别为19/17/15x。 随着公司对暇步士男女装的产品升级、渠道形象换新以及渠道结构的调整，公司相信未来暇步士男女装 一定会进一步打开市 ...

Core Viewpoint - Anta's acquisition of the German outdoor brand Jack Wolfskin marks a significant expansion in its brand portfolio, being the 10th brand acquired by the company, which has a proven track record of revitalizing acquired brands in the Chinese market [1][2][9]. Brand Performance and Market Position - Jack Wolfskin, once a prominent player in the outdoor market, has seen a decline in brand recognition and store presence in China, with only 38 stores remaining by 2025, down from over 700 in 2015 [5][6]. - The brand's lack of distinct product identity and failure to capitalize on the growing outdoor trend has contributed to its diminished market presence [6][7]. - Anta's previous success with brands like FILA, which transformed from a loss of 32.18 million to a profit of nearly 7 billion RMB, suggests that Jack Wolfskin could similarly benefit from strategic repositioning [1][10]. Strategic Acquisition and Brand Management - Anta's acquisition strategy has focused on integrating international brands to dominate the mid-range market, with a total of 10 brands acquired, primarily from overseas [9][10]. - The company has demonstrated a strong ability to turn around struggling brands through effective management and marketing strategies, including precise brand positioning and diversified marketing efforts [11][14]. - The financial growth of Anta, with revenues increasing from 5.87 billion RMB in 2009 to an expected 70.83 billion RMB in 2024, highlights the effectiveness of its acquisition strategy [16]. Future Outlook for Jack Wolfskin - With the increasing popularity of outdoor activities among younger consumers, there is potential for Jack Wolfskin to become a trending brand under Anta's management [7][8]. - The brand's future success will depend on its ability to redefine its product positioning and marketing strategies to appeal to the evolving consumer preferences in the outdoor segment [6][7].

Core Insights - Anta has acquired the German outdoor brand Jack Wolfskin, marking the 10th brand in its acquisition portfolio, which has historically revitalized brands in the Chinese market [1][6][13] - The acquisition price for Jack Wolfskin was approximately $290 million, reflecting its current underperformance in China [2][5] - Anta's strategy has successfully transformed brands like FILA from losses to significant profits, indicating a strong operational capability in brand revitalization [1][8][13] Brand Performance - Jack Wolfskin entered the Chinese market in 2007 but has seen a decline in brand recognition and store count, dropping from over 700 stores in 2015 to only 38 by 2025 [4][5] - The brand's unclear positioning and lack of distinctive product offerings have contributed to its diminished presence in a competitive market [5][6] - Anta's acquisition strategy aims to reposition Jack Wolfskin, potentially filling a gap in the affordable outdoor brand segment [5][6] Market Context - The outdoor market in China has become increasingly competitive, with brands like The North Face and Arc'teryx dominating the high-end segment, while domestic brands are rising in the mid-to-low end [5][6] - Anta's approach of acquiring and revitalizing brands has allowed it to capture a significant share of the middle-class market, with a portfolio that includes both international and domestic brands [7][13] Financial Growth - Anta's revenue has grown from 5.87 billion yuan in 2009 to an estimated 70.83 billion yuan in 2024, with gross margins increasing from 42.1% to 62.2% during the same period [10][14] - The successful turnaround of acquired brands like FILA has contributed significantly to Anta's profitability, with FILA alone accounting for over 40% of the group's profits [7][8] Strategic Insights - Anta's acquisition strategy is characterized by a focus on brand repositioning and effective marketing, including celebrity endorsements and social media engagement [8][9] - The company has demonstrated a pattern of transforming underperforming brands into market leaders, suggesting a replicable model for future acquisitions [6][8][13]