品牌价值提升

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国资委:2035年形成一批卓著央企品牌
Zheng Quan Shi Bao· 2025-07-04 17:20
战略管理方面,强调推进品牌深度融入企业发展。加强品牌战略制定、实施、优化全过程管理,推动品 牌战略与企业发展战略一体部署、同步实施,完善品牌战略闭环管理,推进品牌深度融入企业发展。 目标管理方面,强调锻造品牌价值提升核心能力。强化创新赋能,打造一流品牌。筑牢质量基石,培育 优质品牌。厚植文化底蕴,建设特色品牌。积极稳妥推进碳达峰碳中和,增强绿色低碳产品和服务供 给,努力引领绿色低碳生产生活方式,持续打造绿色品牌。 7月4日,国务院国资委印发《关于新时代中央企业高质量推进品牌建设的意见》(下称《意见》),提出 到2030年要实现中央企业品牌价值大幅提升,到2035年要形成一批管理先进、贡献卓越、价值引领、享 誉全球的卓著品牌。 《意见》从加强品牌战略、目标、过程、资产管理,以及全面提升品牌国际化水平等方面作出具体安 排。《意见》强调要破解品牌工作的"孤岛现象";注重战略性新兴产业、未来产业自有品牌商标注册, 预防恶意商标抢注行为;注重并购重组企业优质品牌资产的继承维护;高水平开展并购重组,引入全球 优质品牌资产等。 《意见》强调"六个全面"任务举措,指导中央企业推进品牌建设和品牌价值提升工作。 资产管理方面,要 ...
叠纸科技《无限暖暖》获2025年度苹果设计大奖;《剑星》PC版开启预载丨游戏早参
Mei Ri Jing Ji Xin Wen· 2025-06-10 22:13
北京时间6月10日凌晨,为期一周的苹果全球开发者大会(WWDC 2025)开幕,同步举行"2025苹果设 计大奖"(Apple Design Awards)颁奖仪式。叠纸科技旗下《无限暖暖》斩获"视觉与图像"类别奖项, 这是时隔四年国产游戏再度拿下此类奖项,叠纸科技也是本次唯一获奖的中国游戏企业。叠纸科技创始 人兼CEO(首席执行官)姚润昊现场领奖。 点评:苹果设计大奖受行业权威认可,尤其在"视觉与图像"类别获奖,意味着《无限暖暖》在美术风 格、技术表现(如光影渲染、角色建模)上达到国际一流水准,有助于提升叠纸科技的品牌价值。 每经记者|张梓桐 每经编辑|魏官红 | 2025年6月11日 星期三 | NO.1 叠纸科技旗下《无限暖暖》斩获2025年度苹果设计大奖"视觉与图像"类别奖项 点评:《剑星》自PS5版发售以来凭借高水准的画面表现和战斗系统获得广泛关注,PC版的推出将进一 步扩大用户群体,尤其是亚洲及欧美市场的动作游戏爱好者。若预载及试玩数据表现强劲(如高下载 量、玩家留存率),可能推动Shift Up母公司短期市场价值上涨。 NO.3《沙丘:觉醒》正式解锁 NO.2《剑星》PC版开启预载 6月10日, ...
森麒麟(002984) - 森麒麟:投资者关系活动记录表
2025-05-12 12:42
Group 1: Production and Capacity - The Morocco smart factory is currently in a ramp-up phase and is expected to achieve large-scale production in 2025, with an estimated output of 6-8 million high-end, high-performance semi-steel tires [2][3][5][7] - The company has a global production layout in China, Thailand, and Morocco, referred to as the "Golden Triangle," which provides strong support for participating in global competition [3][6][11] Group 2: Market Strategy and Sales - The company aims to continuously expand its non-U.S. overseas sales share and capture global market share through refined management and brand value enhancement [3][6][9][11] - The company is currently selling tires primarily from its Thailand and Morocco factories to the U.S. market, with strong demand observed in May [7][11][21] Group 3: Financial Performance and Shareholder Returns - The company has proposed a mid-term cash dividend for 2025 to enhance shareholder returns, amidst concerns about its stock price performance since listing [9][13] - The company has issued a three-year shareholder return plan (2023-2025) and has implemented share buybacks and cancellations for two consecutive years [9][13] Group 4: Challenges and Responses - The company is closely monitoring the impact of tariff increases on its operations and is prepared to share the tariff burden among various stakeholders [8][21] - The fluctuation in raw material prices has affected the company's cash flow and profit margins, with a reported 17.19% year-on-year decline in cash flow from operating activities in 2024 [10][20]
五 粮 液(000858) - 2025年5月9日投资者关系活动记录表
2025-05-12 11:29
宜宾五粮液股份有限公司 投资者关系活动记录表 编号:2025-1 | | □特定对象调研 □分析师会议 | | --- | --- | | 投资者关系 | □媒体采访 业绩说明会 | | 活动类别 | □新闻发布会 □路演活动 | | | □现场参观 □其他 | | 活动参与 | 公司董事长、副董事长、总经理、董秘、副总经 | | 人员 | 理等相关高管;通过全景网参与本次业绩说明会的投 | | 资者 | | | 时间 | 2025 年 5 月 9 日 | | 地点 | 线上 | | 形式 | 网络远程形式 | | | 公司就投资者在本次业绩说明会中提出的问题进 | | | 行了回复,整理如下: | | | 一、行业及公司目标方面 | | | (一)如何看待当前的宏观环境和白酒行业,尤 | | | 其高端白酒的未来前景? | | 交流内容及 | 今年国家将大力提振消费摆在更加突出的位置, | | 具体问答 | 从"着力扩大国内需求"转变为"全方位扩大国内需 | | | 求",先后出台《提振消费专项行动方案》《关于支 | | 记录 | 持国际消费中心城市培育建设的若干措施》等文件, | | | 这些有利条件将 ...
五粮液业绩十连增:去年营收、净利润再创新高 一季度持续向好彰显长期投资价值
2 1 Shi Ji Jing Ji Bao Dao· 2025-04-27 10:12
Core Insights - Wuliangye reported a revenue of 89.175 billion yuan for 2024, a year-on-year increase of 7.09%, and a net profit of 31.853 billion yuan, up 5.44% year-on-year, marking ten consecutive years of steady growth in revenue and net profit [1] - The company achieved a record high gross margin of over 77% in 2024, reflecting its resilience in a challenging industry environment [5] - Wuliangye's marketing strategy for 2025 focuses on enhancing brand value and market share, with significant restructuring of its marketing system and channel innovations [9] Financial Performance - In Q1 2025, Wuliangye achieved a revenue of 36.94 billion yuan, a 6.05% increase year-on-year, and a net profit of 14.86 billion yuan, up 5.8% year-on-year [2] - For 2024, the main brand generated revenue of 67.875 billion yuan, an 8.07% increase, while the Wuliang fragrant series and other products contributed 15.251 billion yuan, up 11.79% [3] - The direct sales channel saw a revenue increase of 12.89%, reaching 34.389 billion yuan, with its share of total revenue exceeding 41% [3] Channel Development - Wuliangye expanded its distribution network significantly, adding 16,000 core terminals and enhancing its direct sales channel with new stores and upgraded outlets [4] - The company’s revenue from traditional channels grew by nearly 6%, with the eastern and southern regions being the main contributors [3] Strategic Initiatives - Wuliangye emphasized a balanced approach to volume and price, launching new products and enhancing its product matrix to maintain its leading position in the premium price segment [6] - The company’s marketing activities included participation in major events and collaborations with popular media, significantly increasing brand exposure [7] Management and Governance - Wuliangye's management team is undergoing a youth-oriented transformation, with new appointments aimed at enhancing cohesion and operational effectiveness [8] - The company plans to implement a deep transformation of its sales system to improve decision-making efficiency and market responsiveness [9] Shareholder Returns - Wuliangye announced a record dividend of 22.3 billion yuan for 2024, with a payout ratio increasing to 70%, reflecting its commitment to shareholder returns [11] - The company’s major shareholder plans to increase its stake by investing an additional 500 million to 1 billion yuan, signaling confidence in Wuliangye's investment value [12]