(侨乡新貌)侨乡泉州"茶瓷香伴" 非遗跨界促产业融合 中新社泉州2月2日电 (记者 孙虹)"一支香、一杯茶、一件瓷器，是如何从泉州这片土地上'长'出来 的。"在近日的一场产业带溯源直播中，网络主播阿祖携手非遗代表性传承人，将安溪铁观音的"香 韵"、永春香的"雅韵"、德化白瓷的"器韵"娓娓道来。 作为宋元中国海外贸易的三大核心文化元素，茶瓷香不仅是海上丝绸之路的重要见证，也是侨乡福建泉 州富民兴县的重要支柱。统计数据显示，2025年，安溪茶产业综合产值达460.5亿元(人民币，下同)，德 化陶瓷产业集群规模达760亿元，永春香产业链产值突破135亿元。 侨乡泉州打造"茶瓷香伴"品牌促产业融合。图为1月28日，网络主播携手非遗代表性传承人在福建 泉州开启茶瓷香产业带溯源直播。陶宣 摄 当安溪铁观音的茶韵注入温润如玉的德化白瓷茶碗，一缕缕永春篾香的淡烟缭绕其间……安溪县副县长 林毅敏向中新社记者描绘了一幅雅致的宋式生活美学画卷，这背后是安溪、德化、永春三个县推动茶、 瓷、香产业融合发展的积极探索。 安溪、永春、德化三县山水相连、文脉相通，茶瓷香三大产业各具特色又高度互补。为打破县域边界， 推进区域协作，2025年9 ...

中新网北京1月19日电(记者 刘越)1月17日，"功夫见永春"时尚产业推介活动在北京福建大厦启动。活动 在清雅绵长的永春香道表演中拉开帷幕，一场"永春香美学搭配时尚秀"将传统香衍生品与现代服饰巧妙 交融，生动展现出永春作为"中国香都"的独特魅力与时尚活力。 场，模特展示永春香衍生品。主办方供图 永春的制香技艺传承至今已有近四百年历史。清顺治年间，阿拉伯人后裔蒲世茂迁居永春达埔镇，将制 香手艺传授乡里，从此开启永春的制香史。如今，这项承载着海上丝绸之路文化交流记忆的工艺，已深 深融入当地的文化与生活。天气晴朗时，永春的广场上常晒满五颜六色的香，据统计，东南亚地区每三 根香中就有一根曾在永春沐浴过阳光。 历经岁月积淀，永春香产业已形成蓬勃规模。截至2025年，全县拥有制香企业近300家，从业人员超过3 万名，香产品种类达1000多种，国内市场销售覆盖率超过80%，2024年全产业链产值突破135亿元，"中 国香都"的品牌愈加响亮。作为海上丝绸之路的重要内陆节点，永春近年来着力推动文化、产业与时尚 深度融合，积极探索"文化赋能产业、产业激活文化"的特色发展路径。 此次活动不仅是产业的展示，也是文化的传递。现场举行了 ...

Core Viewpoint - The "Kung Fu Meets Yongchun" fashion industry promotion event was launched in Beijing, aiming to showcase Yongchun's cultural and industrial integration, highlighting its unique development path of "cultural empowerment of industry and industry activation of culture" [1][3]. Group 1: Event Overview - The event was organized by the Fujian Provincial Government Office in Beijing in collaboration with the Yongchun County Committee and the Yongchun County People's Government [1]. - The event featured the launch of the "Kung Fu Yongchun" regional public brand and the Kuixing cultural IP image, which is rooted in the culture of Baihequan and aims to create a brand ecosystem driven by government guidance and market operations [3]. Group 2: Cultural and Industrial Integration - Yongchun County has transformed its industry from "traditional manufacturing" to "fashion creation," with various intangible cultural heritage products such as Yongchun incense, ceramics, and paper weaving gaining international recognition [3][5]. - The event included a fashion show themed "Yongchun Fragrance Aesthetic Matching," which infused cultural and fashion vitality into the atmosphere [5]. Group 3: Strategic Partnerships and Projects - A series of signing ceremonies took place, including a collaboration project between the China International Cultural Exchange Center and the Yongchun County Government aimed at promoting the international dissemination of Yongchun culture [5]. - The "China Fragrance Capital · Fashion Yongchun" industry development project was signed, covering key initiatives such as the Yongchun National Trend Harmony Fragrance Manufacturing Project and the OOTD·Agarwood Tea Fragrance R&D project, which will drive the transformation of the traditional fragrance industry towards branding and fashion [5]. Group 4: Cultural Promotion Activities - During the event, additional activities such as the promotion of Yongchun's "Kuixing Banquet" cuisine and intangible cultural heritage flash events in scenic areas were held, allowing urban residents to experience Yongchun's cultural charm up close [5].