Core Viewpoint - The trend of fund companies shutting down their mobile apps is accelerating, driven by high operational costs and declining user engagement, leading to a shift towards simplified operational strategies in the industry [1][6]. Group 1: Industry Trends - Since 2019, several mid-sized public fund companies have closed their independent app operations, including Qianhai Kaiyuan Fund and Guoshou Anbao Fund [1]. - The overall pressure on fund apps includes shrinking net values, declining monthly active users (MAU), and low operational scales [1]. - The initial goal of fund companies developing their own apps was to reduce reliance on third-party distribution channels, but this has changed due to high maintenance costs and limited direct sales revenue [1][5]. Group 2: User Engagement Data - In the first half of 2025, only five fund apps saw positive growth in monthly active users: E Fund e-Wallet (+26,300 to 138,600), Huaxia Fund Manager (+23,800 to 102,600), and others [2]. - Conversely, many fund apps are experiencing significant user losses, with Tianhong Fund's app dropping to 40,800 MAU, about one-third of its user base three years ago [2]. - Other fund apps, such as Bosera and Xingsheng Global, also reported declines of over 10,000 MAU [2]. Group 3: Competitive Landscape - The competitive landscape shows that brokerage apps maintain higher user engagement, with monthly active users in the hundreds of thousands, contrasting sharply with fund apps [2][5]. - The top-performing brokerage app, "Zhang Le Cai Fu Tong," had 10.97 million MAU, while the second, Ping An Securities, had 8.14 million [5]. - The decline in user numbers for fund apps is attributed to the siphoning effect of third-party distribution platforms, which have rapidly grown due to their traffic and product offerings [5][6]. Group 4: Regulatory Impact - The China Securities Regulatory Commission's 2025 action plan encourages fund companies to optimize resource allocation and reduce inefficient investments, further accelerating the trend of app closures [6]. - The industry is transitioning from "heavy asset direct sales" to "lightweight operations," with a focus on cost-effective models [6]. Group 5: Future Outlook - The future of direct sales channels in public funds is expected to diversify, with smaller institutions likely abandoning independent apps in favor of lighter platforms like WeChat services and official websites [6]. - The industry is predicted to deepen investment advisory services, enhancing competitiveness through professional services and brand building rather than high-frequency trading [6].

Core Viewpoint - The introduction of the "Help You See" service by Huatai Fund represents a significant innovation aimed at enhancing transparency in investment decision-making and aligning with the principle of "investor-centric" fund management [1][6]. Group 1: Service Overview - The "Help You See" service integrates AI technology with financial engineering to provide a comprehensive service covering position analysis, fund diagnostics, and quarterly report interpretations, focusing on data transparency and scientific decision-making [1][4]. - The service includes features such as intelligent summarization of fund reports, comparative analysis, and personalized voice interpretations by fund managers, enhancing the investor experience [4][5]. Group 2: Revenue Attribution and Analysis - The service dissects client returns into three categories: β returns (market premium), α returns (management premium), and γ returns (behavioral losses), allowing for detailed attribution analysis based on client fund transaction details [4][7]. - It quantifies the active management ability of fund managers by comparing actual fund returns with performance benchmarks, helping users identify "style drift" or strategy effectiveness [4][7]. Group 3: Industry Impact and Development - The launch of "Help You See" aligns with the China Securities Regulatory Commission's initiative to promote high-quality development in public funds, reinforcing the importance of performance benchmarks in investment decisions [6][7]. - The service aims to foster a positive cycle of "benchmark constraints - capability enhancement - investor benefits," contributing to the high-quality development of the industry [7][8]. Group 4: Future Directions - Huatai Fund is committed to exploring the integration of AI across various business scenarios, aiming to enhance customer experience and promote inclusive and digital finance [8]. - The company plans to continue expanding AI applications through strategic collaboration and technology adaptation, building a comprehensive AI capability chain [8].

Core Insights - Oriental Securities released its 2024 annual report, highlighting the performance of its affiliate, Huatai Fund, which achieved operating revenue of 4.828 billion yuan, main business profit of 2.047 billion yuan, and net profit of 1.547 billion yuan for the year [1] - As of December 31, 2024, Huatai Fund reported total assets of 14.353 billion yuan and net assets of 10.778 billion yuan [1] - Huatai Fund aims to enhance its business quality in 2024, adhering to a long-term operational philosophy and prioritizing customer value [1] Business Performance - Huatai Fund's total asset management scale reached approximately 1.16 trillion yuan, growing over 9% from the beginning of the year, with public fund scale (excluding money market funds) at around 500 billion yuan, increasing by about 10% [2] - The fund launched 32 new public funds during the reporting period and received approval for the first medical warehousing logistics REIT in the country [2] Strategic Initiatives - The company plans to deepen the construction of a rule-based investment system, enhance customer service and operations, and innovate in personal pension services, public REITs, and international business [3] - Huatai Fund is committed to improving compliance risk management, business digitalization, and team effectiveness to drive high-quality development [3]