Core Insights - The article discusses the activation of "silent spaces" in urban environments, transforming them into valuable commercial opportunities through innovative uses such as advertising screens and vending machines [2][3][4] - These previously underutilized areas are now seen as potential profit centers, leveraging low rental costs and light asset models to minimize operational expenses [2][3] Group 1: Activation of Silent Spaces - "Silent spaces" are being transformed into commercial touchpoints, allowing businesses to engage with potential consumers in everyday settings like elevators and stairwells [2] - The concept of "micro-updates" and lightweight operations is key to revitalizing these spaces, making them profitable through minimal investment [2][3] Group 2: Economic Implications - Each "silent space" serves as a testing ground for businesses, enabling quick market feedback on consumer preferences and pricing strategies [3] - The reduction in transaction costs due to proximity to consumer movement significantly enhances the likelihood of purchase decisions [3] Group 3: Challenges and Considerations - The commercialization of "silent spaces" has raised concerns regarding safety, hygiene, and consumer experience, highlighting the need for careful planning and execution [3][4] - Some businesses face challenges with rising rental costs after initial success, which can hinder ongoing operations [3]

博时、兴证全球APP上半年月活跃用户均减少超1万。南方基金、广发基金、中欧财富、汇添富现金 宝、鹏华A加钱包等APP也均出现不同程度下滑。 具体来看，广发基金APP在短暂触及8万月活跃用户后回落，上半年减少0.35万；汇添富现金宝从13.07 万的高点持续下滑至7.73万，或逼近盈利临界点；鹏华A加钱包月活跃用户仅余0.59万，日均活跃用户 不足两千；博时基金APP上半年月活跃用户减少1.78万，按最新2.03万的基数计算，前景不容乐观。 相比之下，券商类APP的同期月活数以"几十万"为底线，最差也在这一量级之上。 近日，平安基金宣布终止旗下APP运营，成为基金行业又一家选择关闭移动客户端的公司。自2019年信 达澳亚基金率先终止APP运营以来，中小公募基金公司缩减自营APP的趋势逐渐显现。过去一年间，前 海开源基金、国寿安保基金、财通基金、光大保德信基金、长盛基金等多家公募也已陆续关停其独立 APP业务。 净值萎缩、月活跃用户（MAU）下滑、运营规模过低，已成为基金APP面临的普遍压力。早期，基金 公司建设自有APP旨在掌握客户与数据，减少对第三方代销渠道的依赖。然而，当前情况已发生显著变 化——高昂的技术 ...

平安基金加入叫停App队伍。 日前，平安基金发布公告称，将于8月31日将"平安基金"App移动客户端的功能及服务正式迁移至公司 官方网站和"平安基金"微信服务号。 8月7日，新京报贝壳财经记者搜索发现，目前安卓和苹果应用商店均已无法下载平安基金App。 平安基金直销App下线并非个例。今年以来，国寿安保基金、前海开源基金、摩根士丹利基金等多家公 募先后关停App。拉长时间来看，近5年来已有20余家公募基金及资管公司宣布终止直销App的运营及维 护服务。 公募基金叫停直销App进行时，在管规模大多不足千亿 对于普通投资者来说，便捷性是下载使用App的重要考虑因素。不过，各家基金App界面不一、流程各 异，反而给投资者带来困扰。上述公募从业人员告诉贝壳财经记者，"我曾在一家基金公司工作，尽管 从业多年，但用自家App认购产品折腾了一天多都没成功，操作流程太繁琐了。而且直销App只能购买 一家公司的产品，相比之下，银行、券商和第三方机构则覆盖了大量的基金产品。" 上述公募人士告诉贝壳财经记者，如果单纯从量来看，直销在公募基金销售中占据大头，尤其是货币基 金、固收产品，包括ETF产品，很多机构都会通过直销或是特定的券 ...

Core Insights - Lincoln is integrating Chinese culture into its branding strategy, as seen in its collaborations and immersive designs at auto shows [1][3] - The company emphasizes the importance of scarcity and emotional value in luxury branding, aiming to connect with consumers through cultural elements [3] Group 1: Business Strategy - Lincoln is adopting a "lightweight operation" strategy, focusing on a "small but beautiful" brand positioning to enhance competitiveness in a challenging market [5] - The "Spark Plan" was launched to recruit dealers, promoting flexible facilities, lighter investments, and streamlined personnel to optimize network coverage [5][6] - The company is reducing dealership space requirements while maintaining functionality, allowing dealers to invest savings into marketing and employee compensation [6] Group 2: Financial Performance - The financial burden on dealers has significantly decreased, with investment costs reduced from 40-60 million yuan to 4 million yuan for returns of 2 million yuan, and 1.5 million yuan for returns of 700,000 yuan [6] - The lightweight model has improved dealer financial performance, with a reported 0.5% cost and a sales return rate (ROS) of 1.2%, the highest among luxury brands [7] Group 3: Product Strategy - Lincoln introduced three new models at the Shanghai Auto Show, emphasizing a "full road condition" label for many vehicles, showcasing their capability alongside comfort and luxury [8][9] - The company is implementing a "one-price" model for new vehicles to enhance pricing transparency and reduce consumer decision-making time [9] - Future product strategies include enhancing existing models, expanding the product matrix by 2030, and maintaining a focus on providing top-tier luxury experiences [9]