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稳得住 转得快——来自浙江外贸企业的调研
Jing Ji Ri Bao· 2025-07-06 21:36
Core Insights - The ongoing US-China trade friction has posed significant challenges for China's foreign trade enterprises, prompting them to adjust production rhythms and explore new markets to enhance product value [1] - The joint statement from the US-China Geneva trade talks on May 12 marked a turning point for Zhejiang's foreign trade businesses, leading to a swift recovery in production and logistics [1][4] Group 1: Market Adaptation - Zhejiang's foreign trade enterprises have shown resilience by adjusting production schedules based on order changes and actively seeking new markets [1][4] - Yiwu merchants are engaging in Spanish language training to better access Latin American markets, reflecting a proactive approach to diversifying their customer base [2][3] Group 2: Business Performance - Yiwu, as a major global small commodity distribution center, reported a total import and export value of 413.34 billion yuan last year, with the US market being a significant contributor [4] - Companies like Jinqi Technology have experienced a resurgence in orders following the tariff reductions, showcasing their ability to adapt quickly to market changes [4] Group 3: Strategic Shifts - Ningbo Hangfeng Electric has shifted focus from traditional products to kitchen appliances, achieving a sales target of 120 million yuan for air fryers, nearly double that of previous products [10] - Companies are increasingly looking to establish overseas production facilities to mitigate risks associated with US tariffs, with examples including Taizhou's LockSail Tool Co. planning a factory in Thailand [17] Group 4: Government Support - The Zhejiang provincial government has implemented a "stabilize, expand, and optimize" strategy to support foreign trade enterprises, focusing on maintaining trade stability and exploring new markets [13] - Local governments are actively collaborating with businesses to address challenges posed by high tariffs, ensuring a coordinated response across various departments [15][16] Group 5: Future Outlook - Companies are encouraged to diversify their markets and reduce reliance on the US, with many exploring opportunities in ASEAN and Latin America [14][18] - The overall sentiment among Zhejiang's foreign trade enterprises is one of cautious optimism, with many believing that they can navigate through the current challenges and emerge stronger [18]
建渠道、拓内销行动“加速跑” 多方合力托举外贸企业信心底气倍增
Yang Shi Wang· 2025-05-12 07:52
央视网消息:中国外贸企业正采取多元化市场布局、转战内需市场等策略,政府、采购商、外贸企业多举措建渠道、拓内销 行动"加速跑",对外贸企业拓内销的支持力度提质升级,促进内外贸渠道对接、品牌对接、产销对接、标准对接等,取得积极成 效。 细致入微举措 为外贸企业"撑腰杆" 优化内销事务部整合研发能力,加快推出新品,马不停蹄对接平台,拓展销售渠道。"外贸优品振兴计划"帮助近300家本地企 业实现了国内渠道的链接与推广。 契合消费需求 快速调整策略收效明显 "外贸优品南京行"活动,近160家优质外贸企业携自家好物纷纷亮出新动作。一家企业每年有30万台汽车充气泵销往海外,在 创新拓内销的过程中,积极挖掘契合国内消费者的需求点,快速调整的产品策略收效明显。 广东:紧盯需求 做国内消费者青睐的产品 广东东莞一家耳机企业实现"多条腿走路"的转型升级。在"出口转内销"的专场直播中,新产品从研发设计到技术创新到生产制 造都紧紧围绕国内消费者的需求。 广泛对接平台 外贸优品"链接"成势 近期,各地出台的相关一揽子政策从开拓多元市场、提升金融服务、优化营商环境等方面提出细致入微的举措,为外贸企 业"撑腰杆"。 多方合力托举外贸企业信心 ...