经济观察报 记者 钱玉娟 2025年，当一亩田在纽约时代广场的屏幕上亮相，正式成为中国农业全产业链第一股时，我回想起2011年从百度辞职，带着帮助农民解决"卖货难"问题，一 头扎进乡村创业的情景。 十四年过去了，我的初心从未改变：用数字科技去服务广阔的乡村。上市对一亩田来说，是一个全新的起点，给团队带来了更强的资本支撑，也赋予了公司 更重的责任。农业是慢行业，容不得半点浮躁，需要脚踏实地，扎根产地、贴近农户，每一步业务拓展都要基于农户和产业的真实需求。 投身中国农业数字化转型升级的大潮中，我深切感受到，科技赋能农业不再是一句口号，而是正在发生的现实。一亩田以数字化服务农业的方式也正在发生 变革。过去，只要解决信息不对称，帮助农民卖掉货就是成功，但现在团队意识到，让农民不仅能卖得出，还能卖得贵、卖得稳才是核心，背后需要一亩田 打通生产、流通、消费的全链路。 为此，一亩田深入产地端，通过沃众田和沃来采两大业务模块，开启了对农业全产业链的数字化改造。一亩田不再只是旁观者，而是通过新品种、新技术、 新渠道策略，亲自下场种地，参与大农场运营。比如沃众田在湛江就利用"天机"大数据系统来选定种薯，跨越千里引进北方机械化团队 ...

红杉中国合伙人周逵说 ， " 在这样一个商业上不是那么肥沃、没有那么多人鼓掌的行业里坚持这么 久，犯过错、踩过坑 ， 但仍然愿意坚持前行，并总有创新，我认为这才是今天创业者的绝大多数。 " 作者丨卷耳 编辑丨吴岩 北京市海淀区东升科技园的办公室里，占据了 一 面墙的电子屏上，跳动着全国各地农产品的实时供需走势，这是一亩田自 研 的农产品B2B天机大数据系 统。 " 我们是一 家 帮农民卖农产品的公司，也是 一家 自己种地的公司，接下来还想成为 一家 帮农民采购 化肥和 生活用品的公司 。"创始人邓锦宏现在这样 介绍一亩田。 2025年圣诞节，是一亩田搬到东升科技园的第十年。10年前的圣诞节，一亩 田刚刚 度过创立以来最大的低谷，完成了一轮关键的融资，搬到了这里。 成立初期的一亩田，伴随着移动互联网的创业热潮，高歌猛进。作为最早的农业互联网创业者，如何在这个 最 传统的行业中发现农民最大的需求，一直是 个不小的挑战，一亩田也经历了业务方向上的探索，有过低谷、有过挫折，但也最终找到了适合的方向，直到2025年8月在纳斯达克上市。 就 像最大 机构股东红杉中国 的 合伙人周逵所说， 不是每个创业者都能一帆风顺，甚至 ...

Core Insights - The company, Yimudian, celebrated its 14th anniversary and released its first internal letter post-IPO, outlining significant business progress and strategic directions [1] - Founder Deng Jinhong emphasized the transformation of the Yimudian APP from an information matching platform to a "content + matching" platform, aiming to enhance user service efficiency through comprehensive AI integration [1] - The company plans to expand its international business by replicating its APP, Wolai Cai, and Wozhong Tian services in Southeast Asia, Africa, and South America [1] Company Overview - Yimudian was established in 2011 and is headquartered in Beijing, focusing on digital solutions in the agricultural product circulation sector [1] - The company addresses the challenges faced by farmers in selling their products by providing transaction matching services for agricultural brokers and urban wholesalers [1] - Yimudian is set to be listed on the NASDAQ on August 19, 2025 [1]

Group 1 - The core message of the internal letter from Yimudian's founder, Deng Jinhong, emphasizes the transformation of the Yimudian APP from an information matching platform to a "content + matching" platform, enhancing user service efficiency through comprehensive upgrades in user publishing, content generation, user browsing, and algorithm sorting [1] - Yimudian plans to fully initiate international business expansion, aiming to replicate its APP, Wolai Cai, and Wozhong Tian services in Southeast Asia, Africa, and South America, thereby broadening its global reach [1] - Established in 2011 and headquartered in Beijing, Yimudian has focused on digital solutions in the agricultural product circulation sector, addressing the selling challenges faced by farmers and providing transaction matching services for agricultural brokers and urban wholesalers [1]

Core Insights - The company, Yimudian, is celebrating its 14th anniversary and has announced a strategic shift towards AI integration in its app to enhance user service efficiency [1] - The focus on the "Wolai Cai" business aims to create long-term value by providing transparent and reliable services to farmers and urban clients, positioning itself as a major agricultural sales service network [1] - The "Wozhong Tian" initiative, launched in 2022, involves direct farming and sales to develop a suitable model for Chinese farmers, promoting standardization and competitiveness of Chinese agricultural products [1] - The company plans to expand its international business by replicating its app and services in more countries, aligning with its mission to enhance the value of every acre of land [2] Summary by Categories Business Strategy - Yimudian is transitioning from an information matching platform to a "content + matching" platform, focusing on AI enhancements in user interactions [1] - The "Wolai Cai" initiative is designed to support farmers by ensuring fair pricing and transparent services, aiming to become the largest agricultural sales service network in China [1] Product Development - The company is enhancing its app functionalities to improve user experience and service efficiency through comprehensive AI integration [1] - The "Wozhong Tian" project aims to explore and establish a farming model that can be replicated to increase the standardization and marketability of Chinese agricultural products [1] International Expansion - Yimudian is committed to expanding its international presence by implementing its business model and services in various countries, reinforcing its mission of maximizing land value [2]

Core Viewpoint - The establishment of the Jiangxia headquarters by Yimuyuan Group marks a significant step following its listing on the US stock market, aiming to leverage its 14 years of experience in agricultural digitalization to create a model for high-quality rural industrial development in the region [1][3]. Group 1: Company Overview - Yimuyuan Group has been deeply engaged in the agricultural digitalization sector for 14 years, creating a comprehensive service system that integrates online and offline, matching and trading, technology and planting, as well as domestic and international operations [2]. - The Yimuyuan APP currently serves over 56 million agricultural B-end users across more than 2,800 counties, making it the largest B2B digital service platform for agricultural products in China [2]. Group 2: Strategic Initiatives - The Jiangxia headquarters will utilize core businesses such as "Wozhongtian" and "Wolai Cai" to support the high-standard and high-quality development of Jiangxia's agricultural tertiary industry [3]. - The "Wozhongtian" digital large-scale planting base will promote standardized production of local agricultural products, while "Wolai Cai" will facilitate direct sourcing services, connecting Jiangxia's agricultural products to national markets [3]. Group 3: Investment and Collaboration - Yimuyuan Group has committed over 1 billion yuan to the establishment of the Jiangxia Agricultural Product Trading Center headquarters industrial park, reflecting a strong investment confidence in the region's advantages and service capabilities [1][3]. - The collaboration between Yimuyuan and Jiangxia aims to enhance the competitiveness of rural industrial development and economic growth, with the local government pledging to provide robust support for a favorable business environment [1].