近日，各地以文旅融合为抓手，以消费升级为引擎，通过场景创新、业态升级与体验优化，推动文旅消 费提质扩容，让消费潜力充分释放，持续激活经济发展活力。 -创新消费场景 激发城市活力 -康养资源聚合 银发旅居享暖冬 云南省昆明市晋宁区凭借四季如春的气候、优美的生态环境和丰富的康养资源，吸引了大量游客前来旅 居。 -科技赋能互动 沉浸文旅新体验 河南省开封市加快文旅融合发展，越来越多的景区依托文化底蕴，打造沉浸式服务项目。 在河南开封清明上河园景区，互动式体验让游客从静态观赏走向动态融入，亲历一段段鲜活的市井传 奇。 山东省淄博市立足消费者多元需求，以"文旅融合"与"业态创新"为驱动，推动景区、零售等领域消费场 景焕新升级。 周村古商城景区的一家酒馆，融合啤酒文化、实景剧游和民宿体验，打造出兼具复古韵味与现代潮流的 沉浸式消费空间。 淄博市内的一家烘焙店，凭借场景创新与产品优势，创下单日最高接待1.5万人次、爆款单品日均销售 1500份的佳绩。 -绿意暖冬景 旅居经济焕生机 贵州省荔波县以其温暖的气候和秀美的风光，吸引着全国各地的游客。 在朝阳镇洪江村，错落有致的田野与充满艺术气息的民居相映成趣，让这里成为热门的旅居 ...

Core Insights - The integration of culture and tourism is being leveraged to enhance consumer spending and stimulate economic growth through innovative scenarios, upgraded business formats, and optimized experiences [1] Group 1: Innovative Consumption Scenarios - Shandong's Zibo City is focusing on diverse consumer needs, driving upgrades in consumption scenarios in scenic spots and retail through "cultural tourism integration" and "business innovation" [3] - A tavern in the Zhoucun Ancient Mall combines beer culture, live performances, and homestay experiences, creating an immersive consumption space that blends retro charm with modern trends [5] - A bakery in Zibo achieved a record of 15,000 visitors in a single day and an average daily sales of 1,500 units for its popular products, showcasing the impact of scenario innovation and product advantages [8] Group 2: Revitalizing Travel Economy - Guizhou's Libo County attracts tourists nationwide with its warm climate and beautiful scenery, contributing to the travel economy [7] - Kunming's Jinning District, known for its spring-like climate and rich wellness resources, draws a significant number of visitors for travel and residence [9] - In Chaoyang Town's Hongjiang Village, picturesque fields and artistic residences have made it a popular travel destination [10] Group 3: Technology-Enabled Interactive Experiences - Henan's Kaifeng City is accelerating cultural tourism integration, with more scenic spots relying on cultural heritage to create immersive service projects [12] - The interactive experience at the ball-screen cinema brings to life the Northern Song painter Zhang Zeduan's "Along the River During the Qingming Festival," allowing visitors to feel as if they are exploring ancient Bianliang [14] - At the Qingming Riverside Landscape Garden in Kaifeng, interactive experiences transition visitors from passive observation to active participation in vibrant urban legends [15] Group 4: Rural Transformation and Tourism - In Shanxi's Zhenping County, local government initiatives are promoting livable and workable beautiful rural construction, with villagers operating homestays to provide diverse options for tourists [17] - The development of the tourism and wellness industry in Zhenping County has enabled more villagers to benefit economically from tourism [17] Conclusion - The deep integration of cultural tourism and consumption is injecting lasting momentum into urban and rural economic growth, painting a vivid picture of stable economic development and continuous improvement in people's livelihoods [19]

Core Insights - The service consumption sector has been experiencing rapid growth this year, driven by new scenarios and experiences, particularly in the context of cultural and tourism integration [1][5] - Tourists are increasingly seeking immersive experiences rather than just sightseeing, as seen in attractions like the Qingming Riverside Landscape Garden in Kaifeng, where visitors engage in interactive activities [3][5] - The integration of modern technology, such as VR and large-scale projections, is enhancing service consumption experiences, with significant growth in retail sales in the cultural and leisure sectors [5][8] Group 1: Service Consumption Growth - Service retail sales increased by 5.2% year-on-year in the first three quarters, surpassing the 0.6% growth in goods retail sales [5] - The cultural and leisure service categories saw double-digit growth, indicating a shift towards new cultural tourism consumption scenarios [5] Group 2: Technological Integration - New technologies play a crucial role in service consumption, with a focus on innovation and creativity [6] - The sales of drone performances have increased by over 100% this year, with significant exports to markets in Africa and Latin America [7] - A large-scale drone show in Shenzhen featured 12,000 drones, showcasing the blend of technology and art in service experiences [8] Group 3: Cultural and Technological Fusion - The revenue of large-scale cultural and artistic enterprises and travel agencies grew by 13.3% and 9.5% year-on-year, respectively, from January to August [8] - There is a call for cultural enterprises to leverage artificial intelligence to innovate cultural products and services, enhancing quality and interaction [10]