法式开心果树莓奶油塔

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人均60,日销10万,贵价面包杀回北上广
东京烘焙职业人· 2025-08-08 08:33
Core Viewpoint - The high-priced bakery market is rapidly expanding in first and second-tier cities, with significant price increases and a growing consumer interest in premium baked goods [2][3][4]. Market Situation - High-priced bread is quickly occupying shopping malls in first and second-tier cities [3]. - In the past year, several premium bakery brands have aggressively expanded their presence in major cities [4]. Consumer Behavior - The average spending per person at these premium bakeries is around 60 yuan, surpassing the cost of a regular meal [5]. - The scarcity marketing strategy, such as limited-time offers and purchase limits, creates a sense of urgency and drives consumer demand [6]. - Consumers often feel compelled to buy more after waiting in long lines, driven by loss aversion psychology [7]. Industry Trends - Despite a general trend towards rational consumption, the popularity of high-priced bread aligns with the "lipstick effect," where affordable luxury items thrive during economic downturns [8][9]. - The target demographic for these brands primarily includes young consumers aged 20-35, who value aesthetics and social attributes in their purchases [9]. Business Challenges - The bakery industry's business cycle is shortening, with a significant number of new openings being outpaced by closures; approximately 58% of new stores close within two years [10]. - Recent incidents, such as food poisoning linked to a popular bakery, highlight the risks associated with rapid expansion in the premium bakery sector [10].
多人吃后发烧、腹泻、呕吐!一网红品牌被立案!深圳也有门店
Nan Fang Du Shi Bao· 2025-07-31 06:09
对于面包脑袋的小伙伴来讲 有一个网红品牌 相信深圳人都不陌生 经常引来很多人打卡 没错 就是BUTTERFUL&CREAMOROUS 又名"黄油与面包" 然而就在最近 却有多人曝光 在广州天环店食用几款面包后 出现了发烧、腹泻、呕吐等症状 7月30日,根据媒体报道,网红烘焙品牌B&C广州天环店被投诉食品安全事件有了新进展。投诉者称,7月30日,广州12345已对此事进行立案,并称"当 事人涉嫌违法"。 图源:媒体报道 针对此事,7月30日,B&C广州天环店工作人员告诉南都·湾财社记者,这是误解,经过其与食药监沟通,这是12345给消费者投诉的正常回复,并不是食 药监确认B&C的产品存在问题。目前政府方面对这件事还没有新的调查进展。同一时间,天河区市场监管局回应南都湾财社记者采访称,目前尚在进一 步调查,调查过程暂不方便公开。 南都湾财社此前曾报道,7月初,多名消费者投诉称,其6月下旬在B&C广州天环店食用几款面包后,出现了发烧、腹泻、呕吐等症状。 7月4日,广州天河区市场监管局告诉南都湾财社记者,经涉事企业自行排查,涉舆产品"法式开心果树莓奶油塔" 是现场制作和销售。该企业陆续收到消 费者反映不适情况后,已于 ...