以下文章来源于红餐网 ，作者红餐编辑部 红餐网 . 做餐饮，上红餐 ！一个有温度的餐饮产业服务平台。 本文来自微信公众号： 红餐网 ，作者：周飞飞，编辑：方圆，题图来自：视觉中国 "风很大的祐禾怎么说关就关了。" 网红烘焙品牌UH祐禾 （简称"祐禾"） 似乎正在一场急速的剧情反转。 2024年，快速扩张的祐禾实现门店数翻番，每到一地开店总能引发排队热潮，到了今年，扩张步伐 依旧不停的同时，却悄然关闭了北京、深圳、成都、重庆等地多家门店，其中不少门店开业不足一 年。 一、多个城市关店背后，祐禾悄 悄涨价 祐禾是近两年备受关注的烘焙品牌之一。 2016年成立于湖北的精品烘焙品牌祐禾，凭借门店现烤现卖、透明化操作间以及高颜值产品，俘获 了一众消费者。 2021年，祐禾开始走出湖北，将版图拓展到长沙、杭州、成都、重庆等城市。 到了2024年，祐禾外拓步伐进一步加快，进驻多个一线以及新一线城市的中高端商圈，引发排队热 潮，也将品牌声量不断推高。 今年以来，祐禾仍保持扩张势头，武汉、成都、广州、深圳、南昌等城市均有新店开出，并首次进入 青岛、赣州等地。红餐大数据显示，截至目前，祐禾开设了超130家门店。 开店的同时，下半 ...

不少城市消费者发现，面包变贵了。 走进北京街头的面包店，中等个头的面包售价通常直奔20、30多元，十元以下的面包几乎难寻踪 迹。在不少网红打卡店，价格更是超出预期，30元一枚的贝果、80元一条的吐司……不少消费者在结账 时心头一颤，直呼遇到了"面包刺客"。 对于这种为"打卡"支付溢价的现象，中国人民大学新闻学院副教授董晨宇从社交媒体文化的角度进 行了分析："人们需要将生活经验在社交媒体上具象化，打卡拍照是最直接的方式。"因此，商家在店面 装修和产品设计上越来越多迎合这种需求。"羊毛出在羊身上"，这部分新增的成本往往会体现在价格 上。 不过，随着面包越来越贵，消费者还愿意持续买单吗？ 北京另一家热门面包店的工作人员介绍，来店的顾客大致可分为两类：一类是注重品质与体验，愿 意为"手工""进口"和独特风味支付高价的品质生活追求者；另一类则是被社交平台"种草"，为打卡体验 付费的年轻群体。 在高价面前，也有部分消费者开始选择其他替代方案。 即使在超市、便利店的面包区域，消费者也会发现价格整体往上抬升了不少。从过去的三五元到七 八元，再到动辄10元以上，面包似乎是超市货架上涨价最为明显的品类之一。"买面包以前是日常，每 ...

窄播 . 关于商业的认知和乐趣。 以下文章来源于窄播 ，作者窄播 从人头涌动到频频关店。 文 ｜ 麻花（北京） 来源｜ 窄播 （ID：exact-interaction） 封面来源 ｜ pexels 一家购物中心可以容纳下多少家面包店？5个？10个？现在看来，这个数字可能太少了。 网红品牌云集的北京朝阳合生汇目前一共有23家烘焙店，其中包括总是在排队的B&C黄油与面包、UH祐禾、石头先生的烤炉和JOJO丹麦下午茶。而人流量 极高的上海龙之梦，眼下同时开着17家烘焙店，离它500米范围内，还有同样不缺客流的DRUNK BAKER和gluglu。 有业内人士将2024年看作是现制烘焙的元年，因为不少新兴连锁品牌都是在这一年开始大规模的全国连锁化和品牌化。人均消费在30元-40元的HOT CRUSH趁热集合、石头先生的烤炉、祐禾、RollING BEANS手作瑞士卷都从这一年开始大举开店，消费者一边喊着「月薪两万买不起面包」，一边仍然蜂 拥而至排在了店门口。 但紧接着，又有餐饮从业者将2025年总结为烘焙的内卷元年，因为狂飙一年后，烘焙的潮水正在逐渐褪去，行业也进入了优胜劣汰阶段：曾经需要靠黄牛才 能买上的Roll ...

文｜窄播 麻花 一家购物中心可以容纳下多少家面包店？5个？10个？现在看来，这个数字可能太少了。 网红品牌云集的北京朝阳合生汇目前一共有23家烘焙店，其中包括总是在排队的B&C黄油与面包、UH祐禾、石头先生的烤炉和JOJO丹麦下午茶。而人流 量极高的上海龙之梦，眼下同时开着17家烘焙店，离它500米范围内，还有同样不缺客流的DRUNK BAKER和gluglu。 有业内人士将2024年看作是现制烘焙的元年，因为不少新兴连锁品牌都是在这一年开始大规模的全国连锁化和品牌化。人均消费在30元-40元的HOT CRUSH趁热集合、石头先生的烤炉、祐禾、RollING BEANS手作瑞士卷都从这一年开始大举开店，消费者一边喊着「月薪两万买不起面包」，一边仍然 蜂拥而至排在了店门口。 但紧接着，又有餐饮从业者将2025年总结为烘焙的内卷元年，因为狂飙一年后，烘焙的潮水正在逐渐褪去，行业也进入了优胜劣汰阶段：曾经需要靠黄牛 才能买上的RollING BEANS橱窗前已经很少再需要排长队；在全国开出了250家店的热气饼店在南京、无锡和绍兴的门店先后关店；趁热集合2024年在南 京开出首店时曾经创下了排队两小时的盛况，却在开业 ...

Core Viewpoint - The rising prices of trendy bakery products in China are attributed to various factors including high ingredient costs, long queues, and the need for continuous innovation to maintain brand appeal [3][6][7][14]. Pricing and Consumer Acceptance - In popular shopping districts like Xidan in Beijing, trendy bakery items are priced predominantly between 20 to 60 yuan, with few items below 10 yuan [3]. - Consumer reactions vary, with some accepting the prices for occasional purchases, while others feel that the quality does not justify the cost compared to cheaper supermarket options [3]. Factors Contributing to High Prices - Rising raw material costs are a significant factor in the price increase of bakery products, with many brands competing for high-quality ingredients [6]. - High labor costs and waste due to short product shelf life also contribute to the overall pricing strategy [6]. - The need for continuous product innovation and marketing efforts to maintain brand relevance leads to higher operational costs [7]. Marketing and Social Media Influence - Social media plays a crucial role in driving consumer interest and foot traffic to trendy bakeries, with topics like "must-try bakery items" gaining millions of views [8]. - The phenomenon of long queues at these bakeries is often shared on social platforms, enhancing their appeal as trendy spots [4]. Industry Challenges and Future Outlook - The bakery industry faces challenges such as product homogenization and declining registration of new baking businesses over the past five years [15]. - Issues like "scalpers" and negative queue experiences are eroding consumer trust in brands [15]. - Experts suggest that brands should invest in research and development for healthier product options and improve operational efficiency to reduce costs [15].

Core Points - The article discusses a recipe for French bacon bread, detailing the ingredients and step-by-step preparation process [4][6][19]. Ingredients Summary - High-gluten flour: 350 grams - Low-gluten flour: 150 grams - Salt: 10 grams - Bacon bits: 100 grams - Cheese shreds: 50 grams - Black pepper: to taste [4]. Preparation Steps Summary - Mix all ingredients until the dough is smooth and elastic, then ferment at room temperature (30°C) for 50 minutes [6]. - Divide the dough into 250 grams each, round them, and let them rest for 30 minutes [7]. - Press the dough to release gas [9]. - Roll out the dough and add bacon bits, black pepper, and cheese shreds [10]. - Roll the dough into a cylindrical shape [11]. - Place in a baking tray, sprinkle with low-gluten flour, and ferment at 30°C with 75% humidity for 60 minutes [17]. - After fermentation, score the top of the dough [18]. - Bake in an oven at 220°C (top) and 200°C (bottom) with steam for 25 minutes [19].

Core Points - The article discusses a recipe for French bacon bread, detailing the ingredients and preparation steps involved in making the bread. Ingredients Summary - High-gluten flour: 350 grams - Low-gluten flour: 150 grams - Salt: 10 grams - Filling: - Bacon bits: 100 grams - Cheese shreds: 50 grams - Black pepper: to taste [4] Preparation Steps Summary - Mix all ingredients until the dough is smooth and elastic, ferment at room temperature (30°C) for 50 minutes [6] - Divide the dough into 250 grams each, round them, and let them rest for 30 minutes [7] - Press the dough to release gas [9] - Roll out the dough, add bacon bits, black pepper, and cheese shreds [10] - Roll the dough into a cylindrical shape [11] - Place in a baking tray, sprinkle with low-gluten flour, and ferment at 30°C with 75% humidity for 60 minutes [17] - After fermentation, score the top of the dough [18] - Bake in the oven at 220°C (top) and 200°C (bottom) with steam for 25 minutes [19]

Core Points - The article provides a detailed recipe for making spinach and olive bread, highlighting the ingredients and the step-by-step process involved in its preparation [3][5][6][8][11][12][13][19][20][21]. Ingredients Summary - High-gluten flour: 500 grams - Salt: 6 grams - Honey: 10 grams - Whole wheat natural yeast: 225 grams - Water: 230 grams - Cheese powder: 40 grams - Spinach: 100 grams - Green olives: 120 grams - Olive oil: 30 grams [3]. Preparation Process Summary - Combine all ingredients except for vegetables in a mixer until the dough is smooth and elastic, then add vegetables [5]. - Allow the dough to ferment at room temperature (28°C) for 60 minutes [8]. - Flip the dough to increase elasticity, flipping every 40 minutes for a total of three times [11]. - Continue fermentation until the dough doubles in size [12]. - Divide the dough into 120-gram pieces [13]. - Place in a baking tray and ferment at 28°C with 75% humidity for 60 minutes [19]. - After fermentation, sprinkle low-gluten flour on the surface and score the dough [20]. - Bake in an oven at 220°C (top) and 200°C (bottom) with steam for 30 minutes [21].

Core Viewpoint - The article provides a detailed recipe for making a Danish pastry with almond cream and nut filling, highlighting the ingredients and step-by-step preparation process. Ingredient Summary - Danish dough requires 700 grams - Almond cream consists of 80 grams of butter, 80 grams of powdered sugar, 40 grams of egg, 100 grams of almond powder, and 20 grams of low-gluten flour [2] - Nut filling includes 50 grams of walnut, 30 grams of peanut, 20 grams of granulated sugar, and 30 grams of fresh cream [3] Preparation Process Summary - Roll the Danish dough to a thickness of 1 cm and cut out circles with a diameter of 10 cm [6] - Place the dough circles on a baking tray and let them ferment for 50 minutes at 28°C and 75% humidity [6] - Brush the surface with egg wash and create a small indentation in the center [9] - Pipe the almond cream into the indentation [10] - Add the nut filling on top [11] - Bake in the oven at 210°C for the top and 200°C for the bottom for 18 minutes [14]

Core Viewpoint - The article discusses the transformation and opportunities within the Chinese baking industry, particularly focusing on the rise of e-commerce and live streaming as new sales channels for baking products, exemplified by the success story of Zheng Ma Qing Yun and his brand "Wang Pi Xiao Lao Ban" [1][11][32]. Group 1: Event Overview - The German Industrial Baking Localization and Nutritional Innovation Summit was held in Suzhou, Kunshan, featuring key figures from the German Consulate, Ston Group, and Wang Sen Education Group [1]. - The summit gathered experts and representatives from the baking industry to discuss the industrial transformation of the Chinese baking sector [1]. Group 2: Key Insights from Zheng Ma Qing Yun - Zheng Ma Qing Yun's live streaming channel "Wang Pi Xiao Lao Ban" achieved significant success, generating over 300 million in revenue after starting with a 10 million performance in the first year [11][20]. - His approach involved understanding consumer psychology and treating the live streaming space as a "retail experiment" [12][14]. - The success factors included timing advantages in live streaming and product selection, particularly focusing on health trends and niche markets like alkaline water bread [20][22]. Group 3: Market Dynamics - The article highlights a shift in the baking industry where traditional metrics of profitability are being replaced by customer acquisition power, with baked goods serving as entry products to attract consumers [28][30]. - The concept of "sheep's wool coming from the chicken" illustrates how baked goods are used to drive traffic to higher-margin products in retail settings [28][30]. Group 4: Future Paths for White Brands - The future of white brands in the baking industry may follow three paths: being integrated into major retail/e-commerce platforms, strengthening niche segments, or upgrading to branded products [39]. - The emphasis is on transforming occasional purchases into daily consumption, aligning with health-conscious lifestyles [41].