Core Viewpoint - The introduction of low-priced baguettes at €0.29 by major supermarket chains in France has sparked outrage among traditional bakers, who argue that this practice undermines the artisanal baking industry and disrupts the pricing structure of baguettes [1][2]. Industry Impact - Major supermarket chains, such as Auchan and Lidl, have launched €0.29 baguettes, which has angered traditional bakers [1]. - The average price of a baguette in traditional bakeries is €1.09, highlighting a significant price disparity due to the artisanal production process [1]. - Traditional bakers claim that the labor costs associated with handmade baguettes account for over 40% of total costs, as the production process is time-consuming and labor-intensive [1]. Production Methods - Supermarkets utilize automated production methods, allowing them to produce baguettes at a much lower cost and higher volume, with the ability to create 10,000 baguettes per hour compared to 400-600 by a traditional baker [1][2]. - The use of pre-made semi-finished products and bulk purchasing helps supermarkets control costs and maintain lower prices [2]. Market Dynamics - Despite the rise of low-cost baguettes, traditional bakeries still dominate the market, with supermarket baguette sales accounting for only 9% of the total market [2]. - The annual production of baguettes in France reaches 6 billion, indicating the product's cultural significance and popularity among the French [2]. - Changes in consumer habits and rising raw material costs are influencing the traditional French baking industry [2].