产品的迭代革新，对应的是真实体验的要求升级。尽管线上视频能引发关注，但空调作为一种"重感 受"的产品，线下门店的价值正在重新凸显。在成都天府立交Suning Max店，徐先生为新家选购了一台 法迪欧狮子座空调，"巴适得板，我这个'川普'它都听得懂，视频里看是一回事，自己来店里玩一下感 觉更厉害了。" 奥维云网《2025冷年空调市场总结》显示，2025年线上空调市场价格竞争加剧，低端机 型挤占更多份额，主销的1.5匹挂机均价跌幅高达17.2%。相比线上渠道的"惨烈"，线下渠道则仍维持着 相对较高的均价，在818大促的背景下，苏宁易购门店8月空调整体成交均价不降反升，更先进的产品、 更丰富的体验为消费升级提供了充分的条件。 其实不只是AI智能空调，更多代表新技术、新功能、新体验的"新智家电"，如超过百吋的超大屏电视、 联动瞬息的烟灶套装、除菌净滤的直饮净水机、洗烘熨烫一条龙的洗烘套装等，都在加速涌入线下门 店，被搬进客厅、厨房、阳台等场景中。通过联合头部品牌定制个性化产品、升级门店空间场景、上线 一站式的管家服务等举措，苏宁易购正在将Suning Max、Suning Pro等门店打造成新产品的"首发场"和 新生 ...

Core Insights - The demand for cooling appliances in China has surged due to high temperatures, with air conditioners, fans, and ice-making products seeing significant sales increases [1][3][5] Group 1: Sales Growth - New energy-efficient air conditioners have seen a year-on-year sales increase of 82%, while fresh air conditioners have grown by 116% since late June [1] - Sales of fans with humidifying and air circulation functions have increased by 62% and 89% respectively during the same period [3] - The market for ice-making products is also thriving, with consumers opting for refrigerators with ice-making capabilities for convenience [5] Group 2: Consumer Preferences - Consumers are shifting their preferences from basic cooling to health and energy-saving features in air conditioners [1] - Smart features are becoming a key consideration, with 62% of air conditioners priced above 5000 yuan incorporating AI and smart functionalities [3] - The trend towards multifunctional cooling devices is evident, as consumers are attracted to products that offer various features such as air purification and humidity control [3][5] Group 3: Service Enhancements - Suining Yigou is enhancing customer service with personalized support through their "Blue Friends" service, providing assistance from product selection to installation [5] - The company has implemented rapid delivery services, promising air conditioners to be installed within 24 hours and fans delivered within 30 minutes in over 300 key cities [5] Group 4: Future Strategy - The company aims to continue innovating in product launches and enhancing customer experience to create a new shopping environment for summer appliances [7]