Core Viewpoint - China Life Property & Casualty Insurance has launched a specialized trademark insurance for Shandong Dezhou Braised Chicken Co., addressing the company's concerns over trademark infringement and providing financial support through a 60% premium subsidy from the government [1][2]. Group 1: Trademark Insurance - The insurance covers direct economic losses and related legal costs incurred due to third-party infringement of registered trademarks during the insurance period [1]. - Shandong Dezhou Braised Chicken Co. has reported over 100 instances of trademark infringement since 2024, highlighting the high costs of legal protection and the low compensation for infringements as significant challenges [2]. - The insurance product was developed in response to the identified gap in risk protection for trademarks and patents among local enterprises [2]. Group 2: Patent Insurance - China Life Property & Casualty Insurance has also provided patent insurance for two national high-tech enterprises in Dezhou, covering 64 patents [3]. - The companies involved, Dezhou Shenggang Paper Co. and Shandong Century Star Sports Equipment Co., have a total of 64 patents and are recognized as national high-tech and provincial specialized enterprises [3]. - The insurance aims to support innovation and protect intellectual property, with a government subsidy of 60% on the actual premium paid [3].

Core Viewpoint - The introduction of specialized trademark insurance by China Life Property & Casualty Insurance aims to protect companies like Shandong Dezhou Chicken Co., Ltd. from trademark infringement risks, supported by a 60% government subsidy on premiums [1][5]. Group 1: Company Overview - Shandong Dezhou Chicken Co., Ltd. was established in 2010 and has received multiple accolades, including being recognized as a "Chinese Time-honored Brand" and a national key leading enterprise in agricultural industrialization [2]. - The company has a history of over 300 years and has modernized its production techniques while maintaining its traditional craft [2]. - The company faces significant challenges from trademark infringements, with over a hundred incidents reported in 2024 alone, impacting its reputation and incurring high legal costs [2]. Group 2: Insurance Product Development - China Life Property & Casualty Insurance has identified a gap in the market for intellectual property protection and has developed tailored insurance products, including trademark and patent infringement insurance [3]. - The insurance covers direct economic losses and related legal costs incurred due to trademark infringements, providing a safety net for companies like Dezhou Chicken [3][4]. - Other companies, such as Dezhou Shenggang Paper Co., Ltd. and Shandong Century Star Sports Equipment Co., Ltd., have also adopted similar insurance products to protect their patents and trademarks [4]. Group 3: Government Support and Industry Impact - The Shandong provincial government offers a 60% subsidy on insurance premiums for companies that invest in intellectual property insurance, promoting innovation and economic development [5]. - The initiative is part of a broader strategy to support "specialized, refined, and innovative" enterprises, which are seen as vital for high-quality economic growth [5].