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北京王府井商圈的“五大王牌”都有了新变化
3 6 Ke· 2025-11-19 02:20
Core Insights - Wangfujing area is undergoing a new round of public space renovation, with major commercial projects simultaneously upgrading and refreshing their offerings [1] Group 1: Wangfujing Zhonghuan - Wangfujing Zhonghuan is optimizing its brand matrix, with the luxury brand Loewe's original location now under renovation, and several brands like Solar lab and DVF have exited [2] - In the dining sector, the last store of nama cocoa has closed, making way for BLACK TREE Thai Tea's first store in Beijing, alongside new tea brands and restaurants [4] Group 2: Beijing APM - Beijing APM is enhancing its sports brand matrix, with HOKA ONE ONE prominently positioned on the first floor, while several brands like Burberry Beauty have exited [5] - The dining options are expanding with new entries like Peppers Water Boiled Fish, while several other restaurants have closed [5] Group 3: Wangfujing Yintai in88 - Wangfujing Yintai in88 is introducing over 10 new dining brands on the fourth floor, which was previously not a commercial space, including several first stores in Beijing [8] Group 4: Dongfang Xintiandi - Dongfang Xintiandi is shifting towards a more accessible brand lineup, with new openings like COCOON and Zhengda Coffee, while several brands have closed [10] Group 5: Wangfujing Joy City - Wangfujing Joy City is adjusting its second-floor and first-floor dining matrices, with a new Disney pop-up store attracting attention, and a large KKV replacing previous retail spaces [12] Group 6: Visitor Statistics - Official data indicates that the Wangfujing area is expected to receive 130 million visitors in 2024, with a daily average of 355,000 visitors, marking a 30% year-on-year increase [13]