中新社义乌7月6日电 (董易鑫)"这款带冰敷功能、超长续航的便携小风扇今年'卖爆'了，仅是一家跨境 电商平台就能日销上万单。"7月6日，浙江义乌商户肖幼萍侃侃而谈，介绍起店里上万种风扇中的"销 冠"。 7月4日，具有冰敷功能的小风扇在降温时结起一层水雾，这是最近跨境电商平台热销的降温产品。董易 鑫摄 眼下北半球处于夏季，多地正经历高温天气，义乌市场的风扇、游泳圈等清凉用品受到海内外采购商关 注，"清凉经济"持续升温。 外商安朴(Abdulrahman)近期在义乌市场挑选商品，他说："我来采购充气游泳池，还有帮助婴儿游泳的 游泳工具。天气越来越热，所以我们今年买了更多。"(完) （文章来源：中国新闻网） 7月4日，档口商户整理陈列的热销款游泳圈。董易鑫摄 手表造型的风扇、收音机造型的风扇、挂脖式风扇……肖幼萍销售风扇十多年，每年店铺都会更新二百 多个款式，供客户选择。 "我们每天做得最多的工作不是给客户介绍产品，而是给店里的风扇们挨个充电。客户上手一用就知道 好不好，产品就是我们的'销售员'。"肖幼萍说，目前，店内产品主要销往欧美、日韩地区，本月订单 量增长明显，预计还会持续走高。 除了便携式风扇外，造型多样的 ...

Core Insights - The export volume to the Dubai market has increased by over 50% compared to the same period last year, indicating strong customer demand in the Yiwu market [1] - The number of clients from countries involved in the Belt and Road Initiative has grown by over 30% year-on-year, reflecting the market's expansion [1] - Yiwu is transitioning from a "source of goods" to a "brand upgrade," driven by fashion, internationalization, and digitalization [1][5] Group 1: Market Dynamics - The integration of online and offline sales has created a robust ecosystem for small commodity trade in Yiwu [1] - The influx of tourists and increased foot traffic in Yiwu International Trade City has led to a surge in retail sales, particularly during the summer season [3] - The rise of IP-driven products has transformed ordinary goods into popular items, with significant sales growth in categories like anime-themed merchandise [3][4] Group 2: Sales Innovations - The "live streaming" sales model has gained traction, with thousands of "walking broadcast" hosts operating in Yiwu, enhancing product visibility and sales [4] - Data indicates that by April 2025, approximately 70% of businesses in the Yiwu accessories sector will engage in live e-commerce [4] - Yiwu's total import and export volume is projected to exceed 600 billion yuan in 2024, marking an 18.2% year-on-year increase [4] Group 3: Brand Development - Yiwu merchants are increasingly focusing on brand cultivation and expansion, with significant investments in brand identity and storytelling [5][7] - The establishment of the first "Chenming Accessories" store in South Korea marks a strategic move towards global brand presence [6] - The number of effective trademark registrations in Yiwu reached 218,000 by the first quarter of 2025, reflecting a growth of 8.77% [7]

Core Insights - Yiwu's market is experiencing a significant increase in customer traffic and business transformation from wholesale to retail-wholesale integration, benefiting from its designation as a shopping tourism destination [1] - The number of customers from "Belt and Road" countries has increased by over 30% this year, reflecting the diversification of Yiwu's foreign trade market [1] - Yiwu's exports are showing double-digit growth, particularly in new markets such as Africa and Central Asia, with a shift towards online business models [1][2] Group 1: Market Dynamics - Yiwu's market is witnessing a surge in orders, with many small and medium-sized foreign trade businesses capturing market demand through product innovation and design [2] - The demand for products like inflatable swimming rings has skyrocketed, with monthly sales exceeding 300,000 units, driven by popular IP designs [4] - The sports goods sector is preparing for the 2026 World Cup, with a noticeable increase in orders, particularly for fan apparel and sports equipment [5][6] Group 2: Export Growth - Yiwu's total import and export volume is projected to grow by 18.2% in 2024, with exports increasing by 17.7%, making it the top county-level city in the province [9] - From January to May 2025, Yiwu's sports goods exports reached 4.79 billion yuan, marking a 16.6% increase [6] - The city is focusing on expanding its market presence in Southeast Asia, Central Asia, South America, and Africa, aligning with the "Belt and Road" initiative [11] Group 3: E-commerce and Digital Transformation - Yiwu is enhancing its online market presence, with over 75,300 e-commerce entities, accounting for 29.7% of Zhejiang province [10] - The city has hosted over 200 events to promote cross-border e-commerce, resulting in significant increases in professional buyer attendance and transaction volumes [10] - Yiwu is developing a cross-border e-commerce industrial park, aiming for over 100 billion yuan in online trade volume [10] Group 4: Government Support and Financial Innovation - The local government is actively supporting foreign trade businesses through initiatives like the "Ten Thousand Buyers Invitation" campaign and increasing flight frequencies to attract international buyers [9] - New financial products have been introduced to help foreign trade companies mitigate risks, providing a safety net for shipping costs [12] Group 5: Domestic Market Expansion - Yiwu is also focusing on expanding its domestic sales market, with a significant increase in trade exhibitions and participation from international buyers [13]

浙江义乌：水上运动装备市场产销两旺 不仅在北京，在江苏南京浦口区的一家帐篷营地，今年新增的水上竞速等特色活动也受到不少游客的欢迎。 随着喜欢水上运动人群的增多，相关运动装备的生产和销售也出现明显增长。 央视网消息："五一"将至，记者发现，不少户外亲水活动已悄然升温。无论是城市河畔还是郊外的露营地，皮划艇、桨板等项目都吸引了 不少市民和游客参与其中。 下午四时，在北京市朝阳区亮马河畔的一家水上运动俱乐部，聚集了不少前来体验亲水项目的市民。 俱乐部的工作人员告诉记者，由于今年气温回升较快，他们从4月1日就开始了营业，是近年来开业最早的一年。而随着浆板、皮划艇等项 目受到越来越多年轻人的喜爱，他们接待的散客和团队的数量也都在增长。 数据显示，近两周以来，全国范围内亲水活动的搜索量都显著提升。其中，"浆板体验"搜索量同比上涨380%，"浆板租赁"搜索量同比上 涨106%。从全国来看，北京市龙潭西湖、成都市兴隆湖、杭州市千岛湖、上海市浦江郊野公园、西安市汉城湖为搜索量排名前五的亲水休闲 娱乐场所。 义乌国际商贸城中经营水上运动装备的商户们表示，今年全国各地气温回升较快，订单也随之比往年来得更早，皮划艇、桨板、充气泳圈 ...