来源｜后浪研究所（ID：youth36kr） 从王宁母校里走出来的年轻人。 文｜何欣欣 编辑｜薇薇子 封面来源｜受访者供图 在25年底阿里巴巴国际站真牛奖（一年一度外贸界的"奇葩说"）的舞台上，我们在一群手握战绩的外贸人中，发现了这么三个年轻人：他们没什么背景也 没什么资源，这两年投身外贸，却能迅速站稳脚跟，拿到成绩。以及，他们并非来自传统名校，而是毕业于一所民办本科院校——郑州西亚斯学院。 这里也是王宁的母校。在郑州西亚斯学院，王宁的创业故事无人不晓。他从校门口一家格子铺起步，到2020年带领泡泡玛特敲钟，市值一度超过2500亿港 元。对许多学生来说，他像一座灯塔，提供了另一种的成长参照。 受学校创业氛围的影响，不少学生早早跳出了传统求职的框架。他们从代取快递、宿舍开小卖部、推销电话卡等校园业务起步，接触到商业的基本逻辑。 后来，一些年轻人赶上风口，顺势进入外贸领域，成为独立的贸易商，抓住了中国供应链出海的机会。 到了2025年，他们有人把公司年营收做到了2000万左右，也有人做到了3000万的规模。各自路径不同，但都绕开了所谓"出身"的局限。他们不靠学历、不 凭资源，在一次次具体尝试中，把路走了出来。 " ...

Core Viewpoint - The article highlights the entrepreneurial journeys of young individuals from Zhengzhou Xias College, inspired by the success of alumni like Wang Ning, who have successfully ventured into foreign trade despite lacking traditional resources and backgrounds [3][41]. Group 1: Entrepreneurial Background - Wang Ning's success story serves as a beacon for students, encouraging them to explore entrepreneurship rather than traditional employment [3]. - Many students have engaged in small business ventures during their college years, gaining practical experience in commerce [3][41]. - The entrepreneurial environment at the college has led students to seize opportunities in the foreign trade sector, capitalizing on China's supply chain advantages [3][41]. Group 2: Growth in Foreign Trade - In 2021, China's goods trade reached a record high of 39.1 trillion yuan, with exports growing by 21.4%, indicating a booming foreign trade environment [5]. - Young entrepreneurs like Li Jiale and He Jiakun have reported significant revenue growth, with some achieving annual revenues of 20 million to 30 million yuan by 2025 [3][41]. Group 3: Individual Success Stories - Li Jiale started his foreign trade business at 19, initially focusing on low-cost products like swim rings, and achieved rapid growth in inquiries and orders [5][10]. - He Jiakun, motivated by family business aspirations, began his foreign trade journey with a focus on fitness equipment, achieving significant sales growth within a year [12][41]. - Both entrepreneurs have adapted their strategies to the evolving market, leveraging personal experiences and insights to build successful businesses [12][41]. Group 4: Challenges and Adaptations - The article discusses the challenges faced by these entrepreneurs, including fluctuating market conditions and the need for continuous adaptation in their business strategies [30][32]. - Li Jiale and He Jiakun emphasize the importance of maintaining focus on core business operations and avoiding distractions from social engagements [30][34]. Group 5: Future Aspirations - The young entrepreneurs have set ambitious revenue targets for the coming years, with plans to expand their businesses significantly [41][45]. - They aim to serve as mentors for future students, sharing their experiences and insights to foster a new generation of entrepreneurs [41][45].

Core Insights - The export volume to the Dubai market has increased by over 50% compared to the same period last year, indicating strong customer demand in the Yiwu market [1] - The number of clients from countries involved in the Belt and Road Initiative has grown by over 30% year-on-year, reflecting the market's expansion [1] - Yiwu is transitioning from a "source of goods" to a "brand upgrade," driven by fashion, internationalization, and digitalization [1][5] Group 1: Market Dynamics - The integration of online and offline sales has created a robust ecosystem for small commodity trade in Yiwu [1] - The influx of tourists and increased foot traffic in Yiwu International Trade City has led to a surge in retail sales, particularly during the summer season [3] - The rise of IP-driven products has transformed ordinary goods into popular items, with significant sales growth in categories like anime-themed merchandise [3][4] Group 2: Sales Innovations - The "live streaming" sales model has gained traction, with thousands of "walking broadcast" hosts operating in Yiwu, enhancing product visibility and sales [4] - Data indicates that by April 2025, approximately 70% of businesses in the Yiwu accessories sector will engage in live e-commerce [4] - Yiwu's total import and export volume is projected to exceed 600 billion yuan in 2024, marking an 18.2% year-on-year increase [4] Group 3: Brand Development - Yiwu merchants are increasingly focusing on brand cultivation and expansion, with significant investments in brand identity and storytelling [5][7] - The establishment of the first "Chenming Accessories" store in South Korea marks a strategic move towards global brand presence [6] - The number of effective trademark registrations in Yiwu reached 218,000 by the first quarter of 2025, reflecting a growth of 8.77% [7]

Core Insights - Yiwu's market is experiencing a significant increase in customer traffic and business transformation from wholesale to retail-wholesale integration, benefiting from its designation as a shopping tourism destination [1] - The number of customers from "Belt and Road" countries has increased by over 30% this year, reflecting the diversification of Yiwu's foreign trade market [1] - Yiwu's exports are showing double-digit growth, particularly in new markets such as Africa and Central Asia, with a shift towards online business models [1][2] Group 1: Market Dynamics - Yiwu's market is witnessing a surge in orders, with many small and medium-sized foreign trade businesses capturing market demand through product innovation and design [2] - The demand for products like inflatable swimming rings has skyrocketed, with monthly sales exceeding 300,000 units, driven by popular IP designs [4] - The sports goods sector is preparing for the 2026 World Cup, with a noticeable increase in orders, particularly for fan apparel and sports equipment [5][6] Group 2: Export Growth - Yiwu's total import and export volume is projected to grow by 18.2% in 2024, with exports increasing by 17.7%, making it the top county-level city in the province [9] - From January to May 2025, Yiwu's sports goods exports reached 4.79 billion yuan, marking a 16.6% increase [6] - The city is focusing on expanding its market presence in Southeast Asia, Central Asia, South America, and Africa, aligning with the "Belt and Road" initiative [11] Group 3: E-commerce and Digital Transformation - Yiwu is enhancing its online market presence, with over 75,300 e-commerce entities, accounting for 29.7% of Zhejiang province [10] - The city has hosted over 200 events to promote cross-border e-commerce, resulting in significant increases in professional buyer attendance and transaction volumes [10] - Yiwu is developing a cross-border e-commerce industrial park, aiming for over 100 billion yuan in online trade volume [10] Group 4: Government Support and Financial Innovation - The local government is actively supporting foreign trade businesses through initiatives like the "Ten Thousand Buyers Invitation" campaign and increasing flight frequencies to attract international buyers [9] - New financial products have been introduced to help foreign trade companies mitigate risks, providing a safety net for shipping costs [12] Group 5: Domestic Market Expansion - Yiwu is also focusing on expanding its domestic sales market, with a significant increase in trade exhibitions and participation from international buyers [13]