2025年健康消费市场进入"重识"之年，消费者健康理念从被动"治病"转向主动"防病"，形成涵盖多维度的综合健康观。政策驱动、技术迭代与消费升级推动 行业转型，供需两侧重构，"认知匹配"成竞争关键，"健康+"向多品类渗透，但也面临消费者认知困境、品牌信任危机等问题，CBNData提出TRUTH原则助 力破局。 报告将消费者分为五大细分人群。高智行动派主动精细管理健康，注重权威背书与功效透明，偏好便捷健康食品。乐活跟随者被动响应，关注外在健康与宠 物健康，易被种草消费。特护成分家作为家庭健康中枢，关注疾病预防，重视成分安全与熟人推荐。松弛养生党践行温和中式养生，重视膳食均衡，偏好药 食同源产品。情绪疗愈系关注身心双重健康，倾向专业心理咨询与智能陪伴设备。 健康消费呈现五大趋势。美即健康，健康成为美的核心，从细节到科技护肤，非处方药也成皮肤管理选项，口服美容受青睐。轻盈革命，体重管理成健康领 域重点，科学减重原则受关注，食材升级与传统品类创新带来新机，运动动机多元。未病先行，"治未病"成共识，饮食和生活习惯是切入点，养生食补渗透 多场景，中西滋补品创新升级。精准控养，系统化认知助力定位健康问题，精准用药与个性化营养 ...

Core Insights - The cross-border e-commerce sector in Hangzhou is experiencing a significant talent demand, with a reported shortage of 4 million professionals nationwide in 2023 [3][9] - The average monthly salary for cross-border e-commerce talent in China is approximately 9,848 yuan, with many positions in Hangzhou offering salaries exceeding 10,000 yuan, and some reaching up to 30,000 yuan [7][8] Talent Demand - Companies are particularly seeking foreign trade salespersons, Amazon operation managers, and cross-border e-commerce specialists, with a focus on overseas market development and maintenance [3][4] - There is a growing preference for candidates with overseas study backgrounds and proficiency in less common languages such as Vietnamese, Malay, and Thai [5][6] Salary and Compensation - The salary range for operational roles in cross-border e-commerce varies from 6,000 to 10,000 yuan base salary, with potential total earnings reaching 15,000 to 30,000 yuan including commissions [7][8] - Companies like Zhejiang Mairek Technology Co., Ltd. and Zhejiang Tongfu Te Meike Co., Ltd. are actively hiring and expanding their talent pool to meet market demands [7][8] Talent Development Pathways - The current talent shortage is attributed to a lack of cross-cultural communication skills, limited language proficiency, and a disconnect between education and practical application [9][10] - Collaboration between educational institutions and companies is being emphasized to align training with industry needs, with several universities in Zhejiang offering cross-border e-commerce programs [10][11] - Social training organizations are also providing certification for skills relevant to cross-border e-commerce, enhancing the employability of candidates [12] Industry Trends - The cross-border e-commerce industry in Hangzhou is adapting to external challenges such as tariff fluctuations while actively seeking to innovate talent cultivation methods [13] - The introduction of new job roles, such as cross-border e-commerce operation management specialists, reflects the growing recognition of the sector's needs at the national level [13]

Group 1: Obesity and Health Impact - The obesity rate among adults in China exceeds 50%, with over 400 million affected, making it the highest globally. If not controlled, the rate could reach 70.5% by 2030 for adults and 31.8% for children [1] - The financial burden of obesity-related health issues could reach 420 billion yuan annually by 2030, accounting for over a quarter of the national healthcare expenditure [1] Group 2: Market Opportunities in Weight Management - The demand for weight loss has led to a diverse industry, including meal replacement foods, weight loss teas, and functional health products. The fitness service sector is also thriving, with numerous gyms and weight loss centers emerging [2] - The market for weight loss and body shaping in China is projected to grow to 62 billion yuan by 2024, representing 28% of the overall medical beauty market [2] Group 3: Consumer Behavior and Economic Phenomena - Different consumer behaviors in weight loss illustrate economic principles, with some individuals spending significantly on fitness services and products without achieving desired results, highlighting a lucrative market for businesses targeting these consumers [3] - Psychological costs associated with weight loss efforts can lead to increased emotional distress, which may require medical attention, indicating a potential market for psychological support services related to weight management [4] Group 4: Broader Economic Context - The rise of artificial intelligence has led to job losses across various sectors, including technology and finance, which may influence consumer spending habits and contribute to lifestyle changes, including dietary choices [5] - The transformation of shopping centers into food-centric spaces reflects changing consumer preferences, with dining options dominating commercial areas, potentially exacerbating obesity trends [5]

4月25日至27日，第85届中国教育装备展在天津国家会展中心火热举行。舒华体育SHUA携校园智能健 身器械重磅亮相，紧扣"体教融合"与"AI智领健康未来"两大核心主题，通过科技不断赋能教育，持续推 动校园体育智慧化、科学化地迈步前行。 当前，体育在中考录取计分中与语数外等主科比肩，高校也在将学生体育情况纳入综合素质评价体系。 面对这一新趋势，舒华体育积极响应政策导向，通过创新产品与科学解决方案，为校园体育建设注入源 源不断的动力。 此次展会，舒华推出专为中高考体测设计的专业跑步机，精准适配800/1000米考试项目，在帮助学生以 更科学的方式提升跑步成绩。测试过程中，设备实时记录训练数据，师生能直观看到成绩与进步轨迹。 与此同时，舒华正同步打造专业在线课程平台，学生根据个体差异制定个性化训练方案，提升体能的同 时增强学习主动性。 此外，展会上展出的舒华V10高端智能跑步机和X5智能跑步机接入DeepSeek平台，打造新一代"AI健身 助手"，实时生成个性化方案并提供语音指导，在校园体育场景中发挥积极作用，真正助力科学健身融 入日常校园生活，开启活力学习新篇章。 在面对引体向上、仰卧起坐等常见难点项目时，舒华星 ...