来源｜后浪研究所（ID：youth36kr） 从王宁母校里走出来的年轻人。 文｜何欣欣 编辑｜薇薇子 封面来源｜受访者供图 在25年底阿里巴巴国际站真牛奖（一年一度外贸界的"奇葩说"）的舞台上，我们在一群手握战绩的外贸人中，发现了这么三个年轻人：他们没什么背景也 没什么资源，这两年投身外贸，却能迅速站稳脚跟，拿到成绩。以及，他们并非来自传统名校，而是毕业于一所民办本科院校——郑州西亚斯学院。 这里也是王宁的母校。在郑州西亚斯学院，王宁的创业故事无人不晓。他从校门口一家格子铺起步，到2020年带领泡泡玛特敲钟，市值一度超过2500亿港 元。对许多学生来说，他像一座灯塔，提供了另一种的成长参照。 受学校创业氛围的影响，不少学生早早跳出了传统求职的框架。他们从代取快递、宿舍开小卖部、推销电话卡等校园业务起步，接触到商业的基本逻辑。 后来，一些年轻人赶上风口，顺势进入外贸领域，成为独立的贸易商，抓住了中国供应链出海的机会。 到了2025年，他们有人把公司年营收做到了2000万左右，也有人做到了3000万的规模。各自路径不同，但都绕开了所谓"出身"的局限。他们不靠学历、不 凭资源，在一次次具体尝试中，把路走了出来。 " ...

Core Viewpoint - The article highlights the entrepreneurial journeys of young individuals from Zhengzhou Xias College, inspired by the success of alumni like Wang Ning, who have successfully ventured into foreign trade despite lacking traditional resources and backgrounds [3][41]. Group 1: Entrepreneurial Background - Wang Ning's success story serves as a beacon for students, encouraging them to explore entrepreneurship rather than traditional employment [3]. - Many students have engaged in small business ventures during their college years, gaining practical experience in commerce [3][41]. - The entrepreneurial environment at the college has led students to seize opportunities in the foreign trade sector, capitalizing on China's supply chain advantages [3][41]. Group 2: Growth in Foreign Trade - In 2021, China's goods trade reached a record high of 39.1 trillion yuan, with exports growing by 21.4%, indicating a booming foreign trade environment [5]. - Young entrepreneurs like Li Jiale and He Jiakun have reported significant revenue growth, with some achieving annual revenues of 20 million to 30 million yuan by 2025 [3][41]. Group 3: Individual Success Stories - Li Jiale started his foreign trade business at 19, initially focusing on low-cost products like swim rings, and achieved rapid growth in inquiries and orders [5][10]. - He Jiakun, motivated by family business aspirations, began his foreign trade journey with a focus on fitness equipment, achieving significant sales growth within a year [12][41]. - Both entrepreneurs have adapted their strategies to the evolving market, leveraging personal experiences and insights to build successful businesses [12][41]. Group 4: Challenges and Adaptations - The article discusses the challenges faced by these entrepreneurs, including fluctuating market conditions and the need for continuous adaptation in their business strategies [30][32]. - Li Jiale and He Jiakun emphasize the importance of maintaining focus on core business operations and avoiding distractions from social engagements [30][34]. Group 5: Future Aspirations - The young entrepreneurs have set ambitious revenue targets for the coming years, with plans to expand their businesses significantly [41][45]. - They aim to serve as mentors for future students, sharing their experiences and insights to foster a new generation of entrepreneurs [41][45].

Core Insights - The cross-border e-commerce sector in Hangzhou is experiencing a significant talent demand, with a reported shortage of 4 million professionals nationwide in 2023 [3][9] - The average monthly salary for cross-border e-commerce talent in China is approximately 9,848 yuan, with many positions in Hangzhou offering salaries exceeding 10,000 yuan, and some reaching up to 30,000 yuan [7][8] Talent Demand - Companies are particularly seeking foreign trade salespersons, Amazon operation managers, and cross-border e-commerce specialists, with a focus on overseas market development and maintenance [3][4] - There is a growing preference for candidates with overseas study backgrounds and proficiency in less common languages such as Vietnamese, Malay, and Thai [5][6] Salary and Compensation - The salary range for operational roles in cross-border e-commerce varies from 6,000 to 10,000 yuan base salary, with potential total earnings reaching 15,000 to 30,000 yuan including commissions [7][8] - Companies like Zhejiang Mairek Technology Co., Ltd. and Zhejiang Tongfu Te Meike Co., Ltd. are actively hiring and expanding their talent pool to meet market demands [7][8] Talent Development Pathways - The current talent shortage is attributed to a lack of cross-cultural communication skills, limited language proficiency, and a disconnect between education and practical application [9][10] - Collaboration between educational institutions and companies is being emphasized to align training with industry needs, with several universities in Zhejiang offering cross-border e-commerce programs [10][11] - Social training organizations are also providing certification for skills relevant to cross-border e-commerce, enhancing the employability of candidates [12] Industry Trends - The cross-border e-commerce industry in Hangzhou is adapting to external challenges such as tariff fluctuations while actively seeking to innovate talent cultivation methods [13] - The introduction of new job roles, such as cross-border e-commerce operation management specialists, reflects the growing recognition of the sector's needs at the national level [13]

Group 1: Obesity and Health Impact - The obesity rate among adults in China exceeds 50%, with over 400 million affected, making it the highest globally. If not controlled, the rate could reach 70.5% by 2030 for adults and 31.8% for children [1] - The financial burden of obesity-related health issues could reach 420 billion yuan annually by 2030, accounting for over a quarter of the national healthcare expenditure [1] Group 2: Market Opportunities in Weight Management - The demand for weight loss has led to a diverse industry, including meal replacement foods, weight loss teas, and functional health products. The fitness service sector is also thriving, with numerous gyms and weight loss centers emerging [2] - The market for weight loss and body shaping in China is projected to grow to 62 billion yuan by 2024, representing 28% of the overall medical beauty market [2] Group 3: Consumer Behavior and Economic Phenomena - Different consumer behaviors in weight loss illustrate economic principles, with some individuals spending significantly on fitness services and products without achieving desired results, highlighting a lucrative market for businesses targeting these consumers [3] - Psychological costs associated with weight loss efforts can lead to increased emotional distress, which may require medical attention, indicating a potential market for psychological support services related to weight management [4] Group 4: Broader Economic Context - The rise of artificial intelligence has led to job losses across various sectors, including technology and finance, which may influence consumer spending habits and contribute to lifestyle changes, including dietary choices [5] - The transformation of shopping centers into food-centric spaces reflects changing consumer preferences, with dining options dominating commercial areas, potentially exacerbating obesity trends [5]