8月7日，宜宾五粮液仙林生态酒业有限公司在其官微上表示，将于8月15日正式上市一款中式五粮精酿 啤酒，命名"风火轮"。风火轮是一款独特添加"五粮"原料突出谷物风味的"中式五粮精酿啤酒"，该产品 以时尚环保的覆膜铝罐包装形式呈现，建议零售价为19.5元/罐。 对此，白酒分析师肖竹青对南都湾财社记者表示，白酒巨头进军啤酒赛道具备竞争优势，五粮液拥有渠 道网络资源、供应链资源、品牌势能和营销团队资源很容易在精酿啤酒赛道取得竞争优势。目前，精酿 啤酒赛道上并没有超级霸主。 来源于宜宾五粮液仙林生态酒业有限公司 采写：南都·湾财社记者 张海霞 事实上，五粮液并非首个进军啤酒领域的白酒企业。日前，上市公司珍酒李渡和华致酒行实际控制人、 董事长吴向东在其个人视频号上宣布，将在8月8日推出一款新的啤酒产品。这款啤酒被吴向东定义 为"超级啤酒"；吴向东表示要把新的一种"悦人悦己生活方式带给大家"。 此外，泸州老窖（000568.SZ）旗下子公司也曾推出泸州老窖"百调"等啤酒品牌。泸州老窖相关工作人 员曾表示，公司的啤酒业务仍处于尝试阶段；目前，公司尚未对啤酒业务发展做出长期规划，会根据啤 酒业务自身发展情况再做后续安排。 从毛 ...

Group 1: Core Insights - The rise of grassroots basketball events is evident, with multiple leagues like the Streetball King and 361°'s Touch the Ground League gaining traction and attracting sponsorships [1][2][5] - The basketball population in China has reached 125 million, with a core audience of approximately 76.1 million, indicating a strong foundation for basketball events [3] - The commercial viability of these grassroots events is still developing, with many relying on sponsorships and ticket sales, but facing challenges in monetization [6][9] Group 2: Event Dynamics - Various grassroots basketball leagues are innovating their rules to enhance spectator engagement, such as the 4-on-4 format and unique scoring systems [2][3] - The Streetball King event in Nanchang attracted 10,000 spectators over three days, with significant online engagement, highlighting the potential for audience reach [4] - Many former professional players are transitioning to grassroots leagues, blurring the lines between professional and street basketball [5][9] Group 3: Commercialization Challenges - The commercial sponsorship landscape for grassroots basketball events is inconsistent, with many events still offering free admission and lacking substantial media rights revenue [6][9] - Some events are struggling with profitability, often operating at a loss, and face challenges in attracting significant sponsorship investments [9][10] - The need for a cohesive commercial strategy is emphasized, as events can enhance brand visibility and sales for sponsoring companies, as seen with brands like 361° and Li Ning [10]