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五粮液“杀入”啤酒领域,推出“风火轮”精酿
Nan Fang Du Shi Bao· 2025-08-07 12:46
8月7日,宜宾五粮液仙林生态酒业有限公司在其官微上表示,将于8月15日正式上市一款中式五粮精酿 啤酒,命名"风火轮"。风火轮是一款独特添加"五粮"原料突出谷物风味的"中式五粮精酿啤酒",该产品 以时尚环保的覆膜铝罐包装形式呈现,建议零售价为19.5元/罐。 对此,白酒分析师肖竹青对南都湾财社记者表示,白酒巨头进军啤酒赛道具备竞争优势,五粮液拥有渠 道网络资源、供应链资源、品牌势能和营销团队资源很容易在精酿啤酒赛道取得竞争优势。目前,精酿 啤酒赛道上并没有超级霸主。 来源于宜宾五粮液仙林生态酒业有限公司 采写:南都·湾财社记者 张海霞 事实上,五粮液并非首个进军啤酒领域的白酒企业。日前,上市公司珍酒李渡和华致酒行实际控制人、 董事长吴向东在其个人视频号上宣布,将在8月8日推出一款新的啤酒产品。这款啤酒被吴向东定义 为"超级啤酒";吴向东表示要把新的一种"悦人悦己生活方式带给大家"。 此外,泸州老窖(000568.SZ)旗下子公司也曾推出泸州老窖"百调"等啤酒品牌。泸州老窖相关工作人 员曾表示,公司的啤酒业务仍处于尝试阶段;目前,公司尚未对啤酒业务发展做出长期规划,会根据啤 酒业务自身发展情况再做后续安排。 从毛 ...
【笔记20250806— 牛市啤酒,简称“牛啤”】
债券笔记· 2025-08-06 12:47
Core Viewpoint - The article emphasizes the importance of understanding market dynamics and human behavior in investment, warning against the assumption that past patterns will repeat for profit [1]. Market Overview - The stock market continues to show strength, with most commodities rising and major banks reportedly purchasing bonds, leading to fluctuations in bond market rates [2][3]. - The central bank conducted a 1,385 billion yuan reverse repurchase operation, with 3,090 billion yuan maturing today, resulting in a net withdrawal of 1,705 billion yuan [1]. Interest Rates and Trading Data - The weighted rates for various repurchase agreements are as follows: R001 at 1.35%, R007 at 1.47%, R014 at 1.50%, and R1M at 1.55% [2]. - The trading volume for R001 was 75,317.49 million yuan, showing an increase of 3,625.51 million yuan, while R007 saw a decrease in trading volume to 7,292.82 million yuan, down by 409.52 million yuan [2]. Bond Market Sentiment - The sentiment in the bond market remains stable, with the 10-year government bond yield fluctuating around 1.703% and slightly decreasing to 1.697% [3]. - The bond futures market has been trading within a narrow range between the 5-day and 20-day moving averages for six consecutive trading days, indicating uncertainty among traders [4].